The Role of Media During the Vietnam War

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During the Vietnam War, Americans were greatly influenced by the extensive media coverage of the war. Before the 1960’s and the intensification of the war, public news coverage of military action was constrained heavily by the government and was directed by Government policy. The Vietnam War uniquely altered the perception of war in the eyes of American citizens by bringing the war into their homes. The Vietnam War was the first U.S uncensored war resulting in the release of graphic images and unaltered accounts of horrific events that helped to change public opinion of the war like nothing it had ever been. This depiction by the media led to a separation between the United States government and the press; much of what was reported flouted the intentions of government policy. The media had received a tremendous amount of blame for the outcome of the war; as a result of media coverage American people were subjected to scrutiny and protest and were plunged into a state of unrest.

“Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America -- not on the battlefields of Vietnam.” (MARSHALL MCLUHAN, Montreal Gazette, May 16, 1975)

This quote clearly reflects the intensity of the repercussions that American media had on the war. But what kind of propaganda could cause such an extraneous level of protest and objection by such a large population? The United States military in Vietnam was the best educated, best trained, best disciplined and most successful force ever fielded in the history of American arms. Why then, did they receive such bad press, and why was the public’s opinion of them so twisted? Television news came of age in the eye of Vietnam. By the mid 1960...

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