The Effect of Mass Media on Americans during the Vietnam War

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The Effect of Mass Media on Americans during the Vietnam War

When the war initially began,

Dean Rusk, US Secretary of State, pointed out that: "This was the

first struggle fought on television in everybody's living room every

day... whether ordinary people can sustain a war effort under that

kind of daily hammering is a very large question."

The us administration, unlike most governments at war, made no

official attempt to censure the reporting in the Vietnam war. Every

night on the colour television people not only in America but across

the planet saw pictures of dead and wounded marines.

Television brought the brutality of war into the comfort of the living

room. Vietnam was lost in the living rooms of America--not on the

battlefields of Vietnam."

-Marshall McLuhan, 1975

Newspaper reporters and television commentators were free to question

the wisdom of fighting the war

When the war initially began, the US marines were backed fully buy the

people of America. Hundreds of men volunteered to join the army and

felt that this was their duty to protect their country. But as the war

dragged on the press soon began to change its point of view and was

eventually accused of being 'un patriotic' and even guilty of 'helping

the enemy'. There were various reasons why public opinion changed as

the war hauled through for such a long period of time, leaving lasting

scars in the history of the world.

Possibly one on the most significant and emotional events which

occurred in Vietnam was far before US marines were actually fighting a

guerilla war in Vietnam. The death of Thich Quang Due will live in

infamy in the hearts of e...

... middle of paper ...

...ely damaged by

their experiences.

One of the most influential acts during the war was the decision of

Life Magazine to fill one edition of its magazine with photographs of

the 242 US soldiers killed in Vietnam during one week of the fighting.

It was this type of reporting that encouraged General William

Westmoreland, commander of US troops in Vietnam, to accuse the mass

media of helping to bring about a National Liberation Front victory.

However, defenders of the mass media claimed that reporters were only

reflecting the changing opinions of the American people towards the

war.

However public opinion polls carried out at the time suggest that the

tax increases to pay for the war and the death of someone they knew,

were far more influential than the mass media in changing people's

attitude towards the war.

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