(A) What are some of the ethical issues associated with this marketing strategy?
Some of the ethical issues associated with this marketing strategy is that one goal of the marketing plan is to influence physicians to prescribe the drug. A lucrative bonus system encouraged sales representatives to increase sales of OxyContin in their territories, resulting in a large number of visits to physicians with high rates of opioid prescriptions, as well as a multifaceted information campaign aimed at them. In 2001, in addition to the average sales representative's annual salary of $55,000, annual bonuses averaged $71,500, with a range of $15,000 to nearly $240,000. Purdue paid $40 million in sales incentive bonuses to its sales representatives that year. From 1996 to 2000, Purdue increased its internal sales force from 318 sales representatives to 671, and its total physician call list from approximately 33,400 to 44,500 to approximately 70,500 to 94,000 physicians. Through the sales representatives, Purdue use...
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...Expanding Tort of Negligent Misrepresentation. The University of Memphis Law Review 40.1 (Fall 2009): 105-164. Retrieved on December 2013 from Proquest http://search.proquest.com.ezproxy.trident.edu:2048/docview/217042903/142C742B7975ABC17E0/18?accountid=28844
Van Zee, Art. (2009, Febuary). The Promotion and Marketing of OxyContin: Commercial Triumph, Public Health Tragedy. American Journal of Public Health. 99(2), 221-227. Retrieved on December 2013 from Proquest http://search.proquest.com.ezproxy.trident.edu:2048/docview/215090238/142BCC1433412EFA5AA/1?accountid=28844
Weber, Leonard J. (2006, March). Profits Before People? : Ethical Standards and the Marketing of Prescription Drugs. Bloomington, IN, USA: Indiana University Press, 2006. p 7. Retrieved on December 2013 from http://site.ebrary.com.ezproxy.trident.edu:2048/lib/tourou/docDetail.action?docID=10161033
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