Marketing Plan For Restaurant Brands Ltd Essay

Marketing Plan For Restaurant Brands Ltd Essay

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Restaurant Brands Ltd is made up four segments: KFC, Pizza Hut, Starbucks and Carl 's Jr. It was formed in 1997 and also to make the fast food industry in New Zealand recognisable.

1a) Introduction to the plan

Operational objectives are short term aims and goals that help the organization in getting its strategic goals in the long term. Operational objectives are in place to see if the performance of the organization and also determine whether it is on the right path to achieving its desired goals or the wrong path and what needs to be done to reach the final outcome. Restaurant Brands Ltd has a big sector in the fast food market, they need to make sales grow year by year and the only way to that is by cost leadership strategy. The operational objective I proposed is improving operations for the production area in the kitchen of all the restaurant brands outlets. Increase output and also decrease costs and raising the standard of quality.

b) Operational plan

An operational plan can be defined as a plan prepared by a component of an organization that clearly defines actions it will take to support the strategic objectives and plans of upper management (Mullane, n.d.). For restaurant brands to maximize their profits they need to reduce other costs where it is necessary to get a greater outcome. In order for them to do that I thought they need use cost leadership strategy. Keeping all its stores efficient, Focus on cutting time and they want to maintain low costs, By Improving the quality will helps restaurant brands make more sales, this will make a strong brand and minimize returns and costs that are related with the repairs. New improved technology and equipment also employee training increasing productivity can be done...

... middle of paper ...

...obliged to do.

“Internal and External Control.” Boundless Management. Boundless,. (2015). Retrieved from Boundless:
cost leadership. (2015). Retrieved from business dictionary:
Enda Larkin. (2010). A Framework for Managing Change. Retrieved from hospitalitynet:
incremental change. (2015). Retrieved from business dictionary:
Mullane, T. (n.d.). Definition of Operational Plans for a Business. Retrieved from Linkedin:

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