Operations Management: McDonald's Competitive Advantage

3031 Words7 Pages

Table of Contents Executive Summary 2 Introduction 3 About McDonald’s 4 Process of McDonalds 4 Operations management 5 Operations managers 5 Operation strategy of McDonald’s 5 Pricing strategies of McDonald's 6 Innovation at McDonald's to improve operations and services 7 Inventory management 8 The Just-in-Time (JIT) Approach 9 Just- in-Time (JIT) Approach in McDonald’s 9 Advantages and benefits of JIT approach 10 Capacity management 11 Capacity strategies 11 McDonald's capacity strategy 11 Quality management 12 Quality management strategies 12 McDonald’s quality management 12 Reliability 13 Packaging quality 13 Interior design 14 Quality service abilities 14 Employee training 15 Continuous improvement 15 Customer satisfaction 16 Quality rules of McDonald's. 16 Lean synchronization 17 Lean synchronization in McDonald’s 17 Limitations 19 Conclusion and suggestions 20 Suggestions 20 References 21 Executive Summary The purpose of this project is to know how operations management contributes to the competitive advantage of McDonald's. In this project I have also discussed the theoretical stand point of inventory, capacity management, lean synchronization and quality management and how they impacted on the organization. For this purpose I have selected McDonalds to obtain necessary data and its analysis. On completion of this project I have learned that how operations and managements are implemented in the organization, where the company being leader in the food service industry. Introduction Operations management strategies play an important role in any organization to achieve organizational goals. An organization uses these operations strategies to maintain and control all its operations... ... middle of paper ... ...d 11 May. 2014]. Chase, R. and Apte, U. (2007). A history of research in service operations: What's the big idea?.Journal of Operations Management, 25(2), pp.375--386. Slack, N., Johnston, R. and Brandon-Jones, A. (2011).Essentials of operations management. 1st ed. Harlow, England: Financial Times Prentice Hall. Love, R. and Hoey, J. (1990). Management science improves fast-food operations. Interfaces, 20(2), pp.21--29. Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111. Coyle, J., Langley, C., Gibson, B., Novack, R. and Bardi, E. (2008).Supply Chain Management: A Logistics Perspective. 8th ed. Cengage Learning, p.366. Charles, Atkinson 2005, Inventory Management Review, viewed on 8/5/2014, JSTOR. Mukherjee, P. (2006). Total quality management. 1st ed. New Delhi: Prentice-Hall of India.

Open Document