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The political power of social media
The political power of social media
Effects of electronic media on politics
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Companies may also advertise their products by offering customers a discount or promotional code if they mention they saw the advertisement on a specific social media platform. This way, the customers will spread the word to their friends on their social networking profile. This is a great idea, and a genius marketing plan because I definitely would purchase a product if the company promised me a discount on it for using a social media site. In fact, I might even just sign up for a social media site if I got a discount alone. Marketers call this “eWOM” or electronic word-of-mouth, because consumers tend to trust their friends opinions on a product more than they would trust an advertisement. Therefore, if a happy customer posts on their profile …show more content…
Being that Snapchat is geared towards the younger audience, this is definitely having a positive effect on the amount of people voting in the upcoming election. By eWOM, younger people are being attracted to vote because of the availability of political information either from their friends on the social networking sites, or from the site alone. I know that if I hadn’t already decided to vote in both the primary’s and the upcoming election, then after seeing everyone post on Snapchat, then I would have thought about it more in depth. The fact that politicians have begun to use social media to campaign has definitely increased the number of people registered to vote. For people who don’t watch the debates, or much television at all, they are learning so much information about the candidates and politics just from reading it online. However, this could also have a negative effect. EWOM is not always a good thing, because the information being passed along on social networking sites could be false. For instance, the media is viewing Trump as this not so nice, hot-headed man, and twisting his words around to make him sound worse, but this may not actually be the type of person he is. Also, the viewers may another candidate because of the good things people are saying about them, but it may be false. Some may say that putting specific funding behind social media campaigning is a bad idea because there currently are more social media users than registered voters in the United States (Deck,
Have you ever wondered how some athletes have gotten so good at a certain sport? Have you ever thought about what they did in order for them to get this good? For some the answer is simple; workout and train. But for others the answer is different; the use of performance enhancing drugs such as steroids. There are some people that argue that steroids should be legalized and allowed in professional sports. Other people argue that steroids should not be allowed. Today I am going to state my opinion and justify my reason. Steroids should not be allowed in professional sports because it can be very dangerous to the athlete’s health, it is a way to gain and un-fair advantage and it can be dangerous in both social and physical aspects.
Imagine dedicating your life to a university not only on the academic level, but also the athletic level. With a full scholarship your time is dedicated to getting to class on time, finishing assignments, and making it to mandatory practices while also maintaining a strict workout schedule. With your day pretty much full of responsibilities, you do not have the time for a job to pay for anything that you may need outside of tuition, books, and housing. If your car breaks down or you run out of gas you have to pay for that out of your own pocket which is fairly difficult when you do not have an income to cover the costs and if you accept money or free services from any businesses, you could lose you eligibility as a NCAA athlete and lose your
Over the years, the cost of college tuition has been one of the central issues limiting students, like me, from obtaining the best education that one could receive. Usually, this results in students settling for a school nearby rather than being able to have the choice to go to the best one in which they were accepted into, due to such skyrocket prices. Much of this problem or concern has to do with out-of-state tuition being much higher than in-state tuition, sometimes almost doubling the price of in-state tuition! Therefore, students are more pressured to remain in state rather than go to out-of-state schools that may offer a better education.
Popular culture influences all kinds of art, music, literature, beliefs, and values not only in America but in other countries as well.
I should receive a passing grade in this class because I can write now. Not just an exaggeration, but after another semester of English I finally feel confident that can write. Three of the reasons behind my confidence is I learned, I experienced and best of all I repeated. These three values helped prepare me for what is in store in English 1302 and here is why.
Successful social strategies result in reducing costs/increasing the customer’s willingness to pay through the establishment/strengthening of relationships by customers who do so for free on the company’s behalf (Pikorski, 2011). Through a collaboration with Facebook, the Link/Like/Love application connects an AE card holder’s Facebook account to their past purchases, providing customer specific rewards that are credited to their AE card if accepted. AE are taking the individual – advertising relationship to a whole different level with the introduction of the company into the digital/convergence era (Campos Da Silva, 2013). Through Facebook, users can choose to inform their ‘friends’ when they have taken up the discount offer. If a ‘friend’ then clicks on...
Modern technology has made information much easier to obtain. The Internet and World Wide Web have given people the ability to access all sorts of information very quickly and quite easily. This is an advantage for many people, especially in business. Scholars can quickly share information amongst each other to help them learn more about a topic for example. Students can learn more about anything they want simply by using a search engine such as Google to browse the web. In the last decade, we have witnessed an evolution of the Internet and the rise of social media. The Internet is still growing every day and only seems to be getting bigger and more complex.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media has token a huge step from when it first started. The more the years go by there are new trends and new technology that continues to grow. As the newer technology comes out, the younger the kids are getting their hands on the new gadgets. As a result our younger generation begins to get into the internet having their own accounts to multiple social media websites. Kids don’t realize what they can get themselves into when they get an account, it can lead them to older people (child molesters, Perverts, ect.). Since 2011, teen Twitter use has grown significantly from 16% to 24% (Pew Internet & American Life Project, 2013). These social media accounts can make it easier to cyber bully there victim. Most importantly it takes away their
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Social media although a great tool can become an addiction ultimately affecting our lives and state of mind. That is why we need to limit the amount of time and information we share on social networks. Although the internet is a tool full of good and bad available to everyone, teenagers and young adults are more prone to falling into the traps of the internet. People also abuse social media and overuse it every day because they are concerned with what is happening every hour. Social media is a tool not a necessity and should never be abused or used as a diary because it could result in unwanted consequences that can hurt us in the future.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
Did you remember to tell your cousin happy birthday on Facebook? Do you know how many people liked your latest picture on instagram? Or how many retweets did you get on your totally relatable and borderline inspirational tweet? As of January 2014, 74% of online adults use social networking sites (Rainie). Also more than 9 out of 10 American teenagers use social media(Blaszczak). Because of social networking we are becoming more connected than ever before. Important information can spread faster than wildfire, and we now have the ability to have friends and relationships all over the world. With the ability to communicate and interact with anyone at our fingertips what could go wrong? Well...lots of things.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.