The adoption of the internet and social media platform use by politicians has been growing steadily over the past two decades. More specifically, polit...
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...e number of people registered to vote. For people who don’t watch the debates, or much television at all, they are learning so much information about the candidates and politics just from reading it online. However, this could also have a negative effect. EWOM is not always a good thing, because the information being passed along on social networking sites could be false. For instance, the media is viewing Trump as this not so nice, hot-headed man, and twisting his words around to make him sound worse, but this may not actually be the type of person he is. Also, the viewers may another candidate because of the good things people are saying about them, but it may be false. Some may say that putting specific funding behind social media campaigning is a bad idea because there currently are more social media users than registered voters in the United States (Deck, 2015).
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