Marketing Plan For A Social Media Essay

Marketing Plan For A Social Media Essay

Length: 979 words (2.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Companies may also advertise their products by offering customers a discount or promotional code if they mention they saw the advertisement on a specific social media platform. This way, the customers will spread the word to their friends on their social networking profile. This is a great idea, and a genius marketing plan because I definitely would purchase a product if the company promised me a discount on it for using a social media site. In fact, I might even just sign up for a social media site if I got a discount alone. Marketers call this “eWOM” or electronic word-of-mouth, because consumers tend to trust their friends opinions on a product more than they would trust an advertisement. Therefore, if a happy customer posts on their profile how satisfied they are with their product that they purchased, odds are that at least one of the other users that they have on their profile will purchase the product as well. This homophily is also seen commonly amongst teenagers or young adults who purchase products that their friends may post online, because they think it’s the new “cool thing” to have, or the “hot new item”. For example, I saw many of my friends on Instagram post pictures of the new Kanye West Yeezys, and sure enough I went out to buy them because I was so intrigued by how many times I saw them online. My girlfriend also purchased the Kylie Jenner lipstick solely due to the fact that all of her friends, and other fans of Kylie said that the product was good. This just proves that the more that the eWOM is spread, the better the sales for that company (Chu & Kim, 2011).
The adoption of the internet and social media platform use by politicians has been growing steadily over the past two decades. More specifically, polit...


... middle of paper ...


...e number of people registered to vote. For people who don’t watch the debates, or much television at all, they are learning so much information about the candidates and politics just from reading it online. However, this could also have a negative effect. EWOM is not always a good thing, because the information being passed along on social networking sites could be false. For instance, the media is viewing Trump as this not so nice, hot-headed man, and twisting his words around to make him sound worse, but this may not actually be the type of person he is. Also, the viewers may another candidate because of the good things people are saying about them, but it may be false. Some may say that putting specific funding behind social media campaigning is a bad idea because there currently are more social media users than registered voters in the United States (Deck, 2015).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

E-Marketing Plan for TopLine Social Media Consultants Essay

- Introduction/Executive Summary TopLines’ mission is to provide clients with consistent, captivating marketing techniques and get them trained on using social media to engage with and grow their community. Our goals are to help client create memorable experiences for their customers with a “do” versus a “say” way of marketing. We also want to foster and encourage social entrepreneurism with partnerships that create positive public relations as an indirect benefit for the company. The company began in 2014 with a small group of entrepreneurs....   [tags: ]

Better Essays
2731 words (7.8 pages)

Essay on Becoming Visible On Linkedin : A Group Member Of The Industry

- Here’s some other ways to become visible on LinkedIn. Engage the Groups By now, you should have joined groups in your industry, now is the time to contribute. Being a member of the industry, you’re bound to have an opinion on industry matters, feel free to share them with others. Look for topics with a lot of comments and have your say. You can also respond to other people’s comments if you feel your response can add value to the conversation. If you are consistent with commenting and sharing, the LinkedIn platform places you on a leader board of sorts, ‘recognizing’ you as one of the Top influencers on a weekly basis....   [tags: Marketing, Social media, Post, Marketing plan]

Better Essays
800 words (2.3 pages)

Marketing Plan For E Commerce Marketing Essay

- E-commerce marketing is a complex subject; it is because it is not easy to find all the tips in one source. Fortunately, the complex task has been done for you, taking you on the path to marketing achievement and offering a list so that you can go through it as you finish each internet marketing technique. Creation of a content marketing strategy before starting Creating a content marketing policy is paramount since nothing perfect starts without formulating a good plan. The same way a movie studio goes through the procedure of production, an e-commerce business requires a content marketing plan....   [tags: Marketing, Marketing strategy, Social media]

Better Essays
736 words (2.1 pages)

Marketing Communication Plan For Mat Happy Essay

- A marketing communication plan for Mat Happy will need to promote and inform potential and current yoga enthusiasts about the grand opening of the community-focused yoga studio, as well as educate them on the benefits of practicing yoga. The new state-of-the-art studios are located in Hilliard, Upper Arlington, and the surrounding Columbus, Ohio area. These facilities will provide the community with a healthy activity, and a modern and enjoyable service experience that will help “transform their mind, body and soul (mathappy.com).” For a successful marketing communications tactic, first it would be crucial to take into account the demographic of the intended target....   [tags: Marketing, Social media, Graphic design]

Better Essays
842 words (2.4 pages)

What Is Social Media Marketing? Essay

- What Is Social Media Marketing. What is social media marketing and what does it have to do with you. Well, I 'll answer those questions by saying this: Social media marketing is simplified in terms of reaching customers through sharing a message through written content, videos and images. The concept is to gain increasing traffic and attention from those who use social media. Social media marketing covers various social networks which enables you to communicate activities and short messages with others....   [tags: Marketing, Social media, Marketing strategy]

Better Essays
1713 words (4.9 pages)

The Impact Of Social Media On Marketing Department Essay

- Introduction Marketing departments find that the biggest challenges they face is how to market their products to a large audience. To successfully implement a marketing and advertising strategy for their organization the marketing department most look into all the tools and outlets in which will reach their target market. With the new popularity of social media and its global reach provides marketing departments with a powerful tool to reach its target market. To achieve penetration to the target market, marketing department must keep consistency but also differentiate their advertisement campaigns to accommodate their individual market segments (Cadotte & Bruce, 2003)....   [tags: Marketing, Social media, LinkedIn, Advertising]

Better Essays
1173 words (3.4 pages)

Social Media And The Internet Essay

- Social Media Since its inception, the Internet has become a place where businesses can tailor their messages to fit the expectations and desires of consumers and those messages can be sent to a mass of people at the drop of a hat. W. Glynn Mangold and David J. Faulds (2009) argue the Internet is now one of the top sources for media at home and at work, reaching more than half of the people in the United States. Additionally, the internet has caused people to turn away from traditional streams of advertising in the form of radio, television, magazines, and newspapers....   [tags: Marketing, Social media]

Better Essays
2458 words (7 pages)

Marketing Plan For A Marketing Strategy Essay

- Businesses utilize strategies and implement them through the execution of a plan. With marketing becoming more complex due to the increased competitiveness of business it is essential to be organized in executing a particular marketing strategy therefore marketing plans have become important. With marketing plans playing a crucial role in business’s success it is important to have a fundamental understanding of it and how to develop your own if required. To begin the process you have to comprehend the reasons why a marketing plan I beneficial to any business and establish a purpose or “end goal” for the marketing plan....   [tags: Marketing, Management, Marketing plan, Advertising]

Better Essays
1395 words (4 pages)

Effective Tips For Social Media Marketing Essay

- 5 Effective Tips to Maximize Social Media as a Marketing Platform Many small to mid-sized business owners have grasped the importance of utilizing social media platforms to increase their overall exposure. The challenge for businesses who want to optimize their social media marketing campaigns is that marketing trends are constantly evolving — making it necessary to make adjustments in the middle of their campaigns. While there are some social media marketing practices that are extremely trendy, there are other practices that are consistently used to solidify online marketing campaigns....   [tags: Twitter, Social media, Marketing]

Better Essays
1052 words (3 pages)

Social Media Marketing Pl A Marketing Strategy For The J.m Essay

- 1. Executive Summary The objective of this social media marketing plan is to present a marketing strategy for the J.M. Smucker company, which is among the most reputable food brands in the USA. The company is headquartered in Orrville, Ohio and is a manufacturer of ice cream toppings, natural peanut butter, beverages, shortenings and other products. In the recent past, the company has been failing in its social media presence due to bad publicity occasioned by its anti-GMO labeling campaign efforts....   [tags: Marketing, SWOT analysis, Food]

Better Essays
1592 words (4.5 pages)