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...g strategy will result in long term relations being built and consumer trust and brand loyalty being gained, fostering a successful future for the thriving business.
Marketing creates a relationship between consumers and a brand via communication, this medium is heavily dependent on effect and efficient market research as well as the markets needs and wants in terms of value. Organisations need to promote their products in a way to create demand for the product by consumers. Queen Victoria Market, has an array of different markets and stalls to meet the needs of various customer preferences and choices to allow consumers to express themselves thoroughly. The experience a consumer has received or endured will reflect the larger, long-term sustainability and functionality of the business 's relationship with its consumers based on their level of satisfaction.
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