Marketing And The Marketing Revolution Essay

Marketing And The Marketing Revolution Essay

Length: 1787 words (5.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Marketing is not a static construct, but it grows and develops over time to become what is known as marketing today. “The marketing revolution divides neatly into four separate eras’, eras’ which parallel rather closely the classic pattern of development in the marketing revolution.” (Keith, 1960). The first of these 4 eras was until the 1930’s and was production and profit orientated, and are considered to be outdated. During this era “the new product decision was product oriented not marketing orientated.” (Keith, 1960). “The second era was a sales oriented era, whereby marketing was seen as a series of activities designed to produce profit through ascertaining, creating, stimulating, and satisfying the needs/wants of a selected segment of the market.” (Eldridge, 1970, p. 4). The 3rd and 4th eras are a representation of what marketing is seen as today. As explained by Shultz (2007), “at present, marketing is seen as a societal function and a systemic set of processes for creating, communicating, and delivering value to customers and for managing customer and societal relationships in ways that benefit local and global stakeholders of these processes.” Marketing is an ever-changing concept and its definition will change, with the “concept of the consumer at the center” (Keith, 1960), with businesses adjusting to the changing needs and tastes of the consumers. Value is an integral part of marketing (Newman, 2015). If consumers are provided with goods and ideas of greater value by a business compared to its competitors, that have shown the businesses in depth market research taken in order to fulfill its consumer’s particular needs then it can create longer affiliations with the consumers due to the level of satisfaction and qualit...

... middle of paper ...

...g strategy will result in long term relations being built and consumer trust and brand loyalty being gained, fostering a successful future for the thriving business.

Marketing creates a relationship between consumers and a brand via communication, this medium is heavily dependent on effect and efficient market research as well as the markets needs and wants in terms of value. Organisations need to promote their products in a way to create demand for the product by consumers. Queen Victoria Market, has an array of different markets and stalls to meet the needs of various customer preferences and choices to allow consumers to express themselves thoroughly. The experience a consumer has received or endured will reflect the larger, long-term sustainability and functionality of the business 's relationship with its consumers based on their level of satisfaction.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Industrial Revolution : The First Revolution Essay examples

- The Industrial Revolutions The first industrial revolution lasted from approximately 1760 until 1830, while the second industrial revolution would occur from roughly 1830 until the early 1900’s. The first industrial revolution would permanently change human society forever. Power, transportation and production were key aspects that contributed the first revolution. The second revolution will see a increase in business size and business organization. It was prior to the first industrial revolution that traditional manufacturing was operating on a small skilled and custom scale....   [tags: Industrial Revolution, Capitalism, Cotton]

Better Essays
1394 words (4 pages)

Essay about Marketing Analysis : The Marketing Strategy

- A Billboard showcasing Forever 21 clothing. Facebook advertising a Contiki tour through Europe. Television commercializing a perfume by Marc Jacobs. An advertisement of the new Kia in the newspaper. The difference between Vegemite and Marmite on a shelf at Woolworths. These are all sources of marketing in everyday life. Marketing is the little information pocket that enhances our views towards a certain product or brand, researching and planning products based on what the target consumers want and pay in local and international markets....   [tags: Marketing, Business, Social media, Advertising]

Better Essays
766 words (2.2 pages)

Essay about Marketing Plan For A Marketing Budget

- Missy/Gary, **Before I present the information below, we have had slow weeks recently and they have nothing to do with the new menu which is one week old, not published anywhere but has been received extremely well by new guests and regulars in terms of variety and quality. That being said however, until we do publish the new menu and our sales return to normal again before rising, we will have no way to know if this is successful or of there is resentment to the 8 dollar menu being removed. As a follow-up to a conversation I had with Gary over the weekend in regards to a need to develop a marketing budget, I have come up with some aggressive, low-cost and trending marketing focal points th...   [tags: Marketing, Advertising, Want, E-mail]

Better Essays
1656 words (4.7 pages)

The Rise Of The Digital Revolution Essay

- We’ve seen so many changes take place as a result of the digital revolution. Think beyond “mobile” and “social.” I’m talking about an even greater change. A change that has made it easier for some of us to do our jobs and harder for others. I’m talking about the rise of data and its role in marketing and how various tools today can help marketers be successful with little to no creativity. This past September, I had the pleasure of attending #INBOUND15 in Boston. It was a radical conference - so many great like-minded marketers, awesome entertainment and food, and wonderful breakout sessions and speakers....   [tags: Google, Marketing, Project management]

Better Essays
1573 words (4.5 pages)

New Marketing Channels And Tactics Essay

- The new marketing channels and tactics have largely been driven by the technological revolution. While these channels often use similar tactics to traditional channels, they tend to rely on digital technology in the delivery. Furthermore, the strategy used by new marketing channels adds more emphasis on the cultivation of relations after the potential customer has been turned into a paying customer. The strategy looks more like: ➢ Finding potential customers ➢ Creating a message to reach out to customers ➢ Finding the right channel of contact ➢ Converting the customer into a loyal customer ➢ Cultivating the relationship with the customers The new marketing channels emphasise the six Cs: co...   [tags: Marketing, Internet marketing]

Better Essays
1646 words (4.7 pages)

A Gap Of Niche Marketing Communications Essay

- A Narrowing of Niches It was fairly common in traditional marketing, to develop advertisements that were impersonal in nature reaching the widest consumer base possible. There were no ways of identifying the suitability of particular groups of customers to any business demography beyond active research. As discussed, with new media development, customers tend to demand more and more personalized attention, which means businesses must realize that there is no one-size-fits-all solution. Especially in social media, customers have become ‘conversational’ in nature and made themselves available to vast stores of information about their interests based on their geography and demography....   [tags: Marketing, Advertising, Business, Social marketing]

Better Essays
1303 words (3.7 pages)

Critically Evaluate The Marketing Concept Essay

- Critically evaluate the marketing concept. To what extent do you believe it is still relevant in today’s world. Introduction Marketing concept, mentioned by Mckitterick in 1957, means that the purpose of marketing starting a transfer to “customer wants” which was trendsetting and stir up a big “marketing revolution”(Otteson, Converse& Huegy, 1953; Keith, 1960). However, through many year’s developments and change about the marketing, more and more marketing theory and marketing tools are produced....   [tags: Marketing, Customer relationship management]

Better Essays
1153 words (3.3 pages)

Marketing Channels And The Modern Channels Essay

- Marketing is among the most important things companies need to take care of and it can be among the costliest processes. In this guide, we’ll look at the different marketing channels and compare the traditional with the modern channels. You’ll learn about some of the most common marketing tactics and the different ways to use them. Marketing channels in a nutshell Before we examine the different marketing channels in detail, it’s auspicious to brush up on the definitions. Marketing is essentially the process, which is used for highlighting a specific content to potential customers in order to convert them from potential customers to paying customers....   [tags: Marketing, Advertising, Customer service, Sales]

Better Essays
1105 words (3.2 pages)

Marketing Analysis : Consumer Purchasing Habits Essay

- Broadly defined, "marketing" is a term that refers to the various actions a business may take with the aim of persuading consumers to purchase a product. The specific marketing strategies implemented by businesses varies between industries and individual firms, and has changed in significant ways over time in response to consumer culture. Furthermore, technological advances such as mass communication and the Internet have drastically altered the nature of marketing, especially over the past fifty years....   [tags: Marketing, Brand, Sales, Advertising]

Better Essays
1183 words (3.4 pages)

Internet Marketing Essay

- Internet Marketing Marketing is currently standing verge of the greatest change in lifestyle, which he has ever undertaken. All around the globe businessmen and other entrepreneurs are racing to cash on the future of marketing. Tradition is being turned on its head as all of free enterprise begins plans to phase out age-old methods to more effective and cost-conscious world of the Internet. Their logic is not too difficult to understand. Last year, American businesses spent millions of dollars advertising their products by magazine, newspaper, radio, television and mass mailers....   [tags: E-commerce business Marketing Essays]

Free Essays
1282 words (3.7 pages)