Executive Summary Of Amazon

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Amazon.com, Inc. was founded by Jeffrey Bezos in July 1994. Jeffrey Bezos started Amazon.com in his basement of his home in Washington selling books. Amazon was one of the first big companies to sell goods over the internet (Schneider, 2014). Amazon.com headquarters is located in of Seattle, Washington. Amazon.com made its debut on the web in 1995. Amazon’s sells officiate online or through the mobile app. In 1997, the company went public. Amazon.com was the first internet retailer to obtain one million customers. The following year, Amazon entered the online music and video business. The company also expanded into the United Kingdom and Germany. The next year, Amazon entered into selling toys, electronic, tools, and hardware. In 2001, Amazon.com …show more content…

Amazon’s main competitors are Wal-Mart Stores Inc., Apple Inc., eBay, and Alibaba Group Holding Limited. Many of their current and potential competitors have greater resources, longer histories, more customers, and greater brand recognition (2015 pg.4). They may secure better terms from suppliers, adopt more aggressive pricing, and devote more resources to technology, infrastructure, fulfillment, and marketing (2015, pg.4). Amazon is aware of their competition and is being competitive themselves. Amazon offers an annual membership fee for free two-day shipping, free movies, free kindle books, unlimited photo storage, and free music called …show more content…

Amazon is the largest online retailer in the world (Jurevicius, 2016). The company had more than USD$80 billion from online sales in 2014. This was more than any other retailer in the world. At the current growth rate, Amazon will become the 2nd largest retailer (as measured by revenue) in the world, behind Wal-Mart, by 2018 (Jurevicius, 2016). Amazon has grown faster than the entire U.S. e-commerce market, therefore meaning the company has actually increased its market share by taking from its competitors (Jurevicius, 2016). Amazon created Amazon Web Services (AWS). AWS is being offered free of charge for a time to entice customers to sign up for service. Amazon set the prices to be low for AWS that is competitive to other cloud computing services on the market. There are synergies between Amazon Marketplace, Amazon Web Services (AWS) and Prime. Amazon’s fulfillment centers and distribution software are innovative in reducing the order fulfillment time and cost to the

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