Plaza Home Health Case Study

Plaza Home Health Services is a director in supplying home health services in Georgetown by Nancy Edwards and Jennifer Moore joint ownership. Their promise to provide excellent home health service has mandated that their assistance be retained at the maximum grade, well above the competitor. The administrators are relentlessly seeking approaches to strengthen their position in the market through economic control and deeper efforts in constructing a brand that would be well-known as equal with unparalleled quality home health service (Fortenberry, 2010).

Current Marketing Communication, Identity, and Brand Position

The present market communication of Plaza Home Health is established on inadequately developed trademark, unappealing company

Weaknesses:

• Ordinary logo use- there was nothing to distinguish the logo apart from competitions.

• The label was non-representative of the first-class services provided.

• Weak visibility due to lack of appropriate advertisement.

Opportunities:

• Plaza Home Health can use the status already incorporated to develop a bigger client base by determining diverse advertising promotions that will separate them from others referrals from present customers.

• They’re already established and strong in the organization, Nancy and Jennifer can target the essential funding and time on brand responsibility.

Threats:

• The destruction of gratitude that comes with re-branding, consumers might not realize that it is the same organization and may explore services with a more familiar business.

• New advertising and branding might not be successful, therefore funding has been exhausted unnecessarily and the owners will have to begin over- multiple transitioning can open the door for competitors.

By looking at how other businesses are performing, they can identify operations where they are failing. Companies are also able to notice techniques that can increase their own processes short of reinventing the wheel. They are able to fast-track the course of alterations because they have examples from other corporations in their industry to further influence their variations (entrepreneur.com, 2015). Benchmarking is vital in the movement of assessing the capability of Plaza Home Health to bestow service above market rivals. Based on the weaknesses and threats isolated in the SWOT analysis it is essential that Plaza profoundly explore all means for benchmarking their brand and services. Through benchmarking, Plaza can eradicate the weaknesses and instantaneously explore strategy to mitigate threats.

Nancy and Jennifer are worried that changing their emblem will negatively impact their market status. By seeking advice from comparable businesses which have already gone through rebranding, it will be valuable to the proceedings. Benchmarking will allow them to determine the best alternatives and make their labor