Digitalhink Case Study

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History Pete Goettner, one of the founders of DigitalThink, was growing up in a business environment having his father as the owner of a too-and-die company. Yet, he had no interest in taking over his father’s company. He was, instead, fascinated by video games which were not popular at that time and wondered how computer games worked because he didn’t have any computer courses nor a single desktop for students to use in his high school. He got a degree in electrical engineering from the Univeristy of Michigan and his MBA from the Haas School of Business at Berkely. After graduating from Haas in 1992, he worked at Knowledge Revolution which provided physics-learning software to high schools and colleges. He started to have a thought of starting …show more content…

Nonetheless, those online courses were supported by a single instructor who lacked funding and technical implementation. In spite of the existing online courses, there are currently no dominant competitors in the market. Thus, DigitalThink still has the silver lining to grow big. Threats DigitalThink found it extremely difficult to obtain finance for its business, as its products are new to the market. Despite the difficulty, Goettner had taken his ideas to some capitalists and been told that he “didn’t have anything.” He did not give up and went on finding funds. He visited executives at Addison-Wesley, a publishing company and was rejected by them unless he actually developed a product visually shown. The company might face the problem of having their advanced software technology stolen because they were not protected by any patents. It is common that competitors steal somebody’s ideas and develop them. Competition will then be more intense. Fierce competition makes the company hard to survive. Currently, there are universities and colleges, such as the University of Massachusetts, providing online degree programs. Not only them, but also publishers, some start-up companies and established training companies were offering computer-based

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