Analysis Of A Flyer On A Healthier Students

The item that I have chosen to write about is a flyer on campus about a program that supports a “healthier U”. The flyer’s intent is to speak to those students who are concerned about issues of weight and health. The flyer exhibits rhetorical value through its language, color, and photos. I will be examining the rhetoric used in light of the audience it is trying to speak to examining its language, color, and photos. Furthermore, I will present an argument as to how the rhetoric could be more effectively tailored to achieve its’ purpose. The audience this flyer is trying to communicate with are primarily FAU students who are at risk of developing weight related health issues or may already have them. The flyer is trying to encourage FAU as

He further states that we adapt to our social situations. Therefore, someone seeing this flyer that may be at risk for these issues may have already adapted to that fact and thus not be able to see the value of this program, based on their social order. Edelman also says that these orders cannot easily be changed. So someone who may have these problems, may be drawn in by the flyer but may not be persuaded this program could help them. In Lapham’s article he explains the shift in the way we communicate has had the effect of altering the medium of the message, and in turn its’ rhetorical value, as evidenced by the shift of news away from facts and towards entertainment, and a loss of clarity. McLuchan discussed how “The medium is the message”. Lapham goes on to say that the medium of the message gets lost in modern times because we are trying to put too many different subjects into a message and there is no distinction between fact and fiction. This flyer accurately portrays a good medium, a strong singular message reinforced by other elements of rhetoric. It provides clear information, so someone reading it does not think to question the veracity of the information

A student may be able to argue that the flyer is only speaking to those who have a problem with weight or are already at risk for these issues. This student could also argue that they want to live the healthier life style and want some of the benefits that the program offers but is unable to, because they feel the language and the context of the flyer only speaks to those students who may be at risk for developing problems related to weight Another argument could be made that a student already affected by one of those health related issues but is not actually overweight would also find benefit from a program like this, however feel excluded because the flyer is speaking to a particular group they feel they are not a part of. One way the flyer would be able to incorporate more rhetoric is if they expand to reach a broader audience of students by editing the text to make the make the program seem more geared towards overall well-being and not to the more specific issue of weight related issues. This would expand the target audience and would be more likely to attract more people to the program, which is the core goal of the flier. Though this flyer seems to a have clear message, depending on the person reading it may not fully and accurately communicate the author’s