Synopsis Of The Chapter 'The Medium Is The Message'

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Synopsis #3 Yuchen Wang – 400076476 The main thesis of this chapter “the medium is the message” refers to how the medium is more influential to our society than the content that is delivered through the medium. Marshall McLuhan stated that the medium is an extension of ourselves. The new scale, described as the “message”, is introduced into human affairs by the medium and it results in series of personal and social consequences. He used the electric light as an example to prove his thesis. The electric light is a medium without a content unless it is given a meaning; however, it still helps to eliminate time and space factors in human association and have a significant impact on the nature of society just like radio and television. McLuhan

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