Internet Business: bricks-to-clicks and clicks-only

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Recommended: The three levels of internet business models

For each of the business models, identify 2 businesses*, one that is a "bricks-to-clicks" and one that is a "clicks-only" or "pureplay". Comment briefly on any differences you observe in their approaches to doing business on the Internet.

Business model is the way of doing business by which a company can sustain itself. The two business models that I chose were Advertising and Brokerage models. In the advertising model the business that I came up with for “bricks to clicks” was Nytimes and for “Click only” was Google.com. The second model was Brokerage model and the business that I came up with for “bricks to clicks” was ChemConnect and for clicks only paypal.com. “Clicks only” is applied to business models that are predominantly based on the internet. On the other hand “bricks to clicks” is applied to business models that are predominantly based on provision goods and services through outlets and throughout the internet

Advertising model is an extension of the established media broadcast model, it messages on the web often obtain the appearance of banner ads (small icon conta...

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