Essay on The Internet and How Society Consumes Media

Essay on The Internet and How Society Consumes Media

Length: 1499 words (4.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Currently our society is in the midst of a media shift. Although there is still a need for traditional media, online media is finding its place in consumers needs. It’s important for professionals in the journalism industry to take note and understand the direction this change is taking.
Gaskins and Jerit (2012) contributed their research on this topic and introduce it by sharing, “these findings have important implications for researchers and industry executives who seek to understand the changing nature of the media environment and its effects on the mass public” (p. 191).
The purpose of this paper is to be a starting point to the understanding of this changing nature. By answering the following questions, we are able to see the direction of Internet news and how it will affect the media consumer.
Body:
What times of media will address the needs of these information consumers in the future if traditional media outlets disappear?
The Internet has changed the way our society functions on multiple levels. This includes the way our society consumes media going from traditional media to online media. There are a few types of media that have been considered to take place the traditional print news. In a study conducted by Natalya Krasnoboka (2002), he explains online media as being a copy of the offline traditional media original. The study continues to break down which online medias are becoming predominate. Some of the main traditional media replacements include, online papers, news sites, analytical journals, Internet portals and online forums (Krasnoboka, 2002).
Of all the replacements, online papers are most like original traditional media. One benefit of an online paper is the dialogue that can take through comments. It can ...


... middle of paper ...


...new media age: A case study of the selection of text-messages in a current affairs programme. Javnost-The Public, 14, 47-62.

Gaskins, B., & Jerit, J. (2012). Internet news: Is it a replacement for traditional media outlets? The International Journal of Press/Politics, 17, 190-213. doi: 10.1177/1940161211434640.

Krasnoboka, N. (2002). Real journalism goes underground: the internet underground: The phenomenon of online media in the former soviet union republics. Gazette: The International Journal for Communication Studies, 64, 479-499.

Rogers, E. M. (2001). The digital divide. Convergence: The International Journal of Research into New Media Technologies, 7, 96-111. doi: 10.1177/135485650100700406.

Sellnow, T. L., Seeger, M.W., & Ulmer, R.R. (2002). Choas theory, informational needs, and natural disasters. Journal of Applied Communication Research, 30, 269-292.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Media 's Influence On Media Essay

- The most effective media that has affected humanity the most would have to be television. Over the years, television quality has improved which has caused more people to spend more time sitting on their couch and watch whatever is on. Excessive use of television has led to the creation of the cultivation theory. The cultivation theory understands the cultural and social impact of media, especially television viewing in relation to concepts of social reality (Morgan, Shanahan, & Signorielli). Creator of the cultivation theory, George Gerbner, noticed television consumes more attention and time of people more than any other activities combined (Morgan, Shanahan, & Signorielli)....   [tags: Mass media, Media, Media influence]

Strong Essays
869 words (2.5 pages)

Mass Media And Its Impact On Modern Society Essay

- Introduction Mass media has an important role in modern democratic society as the primary channel of communication for most civilized nations. A citizen relies on the media as the main source of information and the basis on which they form their ideas and opinions. Mass media can bring radical changes and improve many situations as it influences our social, civil, cultural, political, economic outlook. The modernization of mass media has converted media into an indispensable feature of human activity....   [tags: Mass media, Concentration of media ownership]

Strong Essays
1216 words (3.5 pages)

Impact Of Social Media On Teen Culture Essay

- The internet has changed the way the world particularly teens view information and their behaviour when relaying the information they receive. The entertainment industry is effected by how teen relay details over the internet and whether they choose to share it with others in a positive or negative light. The effect social media and teen culture have on the entertainment industry can have both positive and negative impact. With the growth of these networks the more positive impacts it has on the industry....   [tags: Social media, Twitter, Internet]

Strong Essays
1314 words (3.8 pages)

Media 's Influence On Women Essay

- Media’s Influence on Women “The inferiority label imposed upon the female sex is frequently intended to be a totalistic notion encompassing almost every aspect of women’s being- physical, mental, and emotional.” (Brennan, William, Ph.D.) (www.fnsa.org). Throughout history, women have been victims of dehumanization. Dehumanization is defined as the act of depriving a person of qualities such as individuality, compassion, or civility. Realistically speaking, woman were not looked upon as individuals but as products within man made organizations....   [tags: Mass media, Media influence, Marshall McLuhan]

Strong Essays
1365 words (3.9 pages)

The Media And Its Effect On Society Essay examples

- Jim Morrison once stated, “Whoever controls the media, controls the mind.” For instance, whenever a political skit airs on Saturday Night Live or The Tonight Show, whoever the cast is in favor for rises in the polls. The media can be utilized as a tool for political candidates, but it can also aid in the selling of products. Everyone has seen commercials for brand new exercise equipment and wanted to buy it the next day. Now, these examples of how the media affects society aren’t necessarily evil....   [tags: Obesity, Nutrition, Adolescence, Sleep]

Strong Essays
1591 words (4.5 pages)

Social Media 's Impact On Communication Essay

- Social media has become an everyday necessity, the average American spends around eight hours on social media per month (Whiteman).The most common social media is Facebook; an online connection with family and friends, as well as a way to keep up with current events. These social media sites can be accessed almost twenty- four hours a day by any devices that connect to the internet. Around forty- two percent of adults use multiple social networking sites and the majority of those adults are under the age of thirty (Whiteman)....   [tags: Social media, Facebook, Social network aggregation]

Strong Essays
1596 words (4.6 pages)

Peer On Peer Marketing : Social Media Essay

- Peer-To-Peer Marketing: Social Media “Given that teens now spend so many hours surfing the Web, and far fewer hours watching television than previous generations, it’s not surprising that intense peer-to-peer promoting has emerged and flowered online” (Quart 39). These words of Alissa Quart from Branded: The Buying and Selling of Teenagers perfectly describe the evolution of marketing, which is now known as social media marketing. Social media is an electronic communication system in which people create online communities to share information, personal messages, and other content....   [tags: Social media, Social network service, Facebook]

Strong Essays
1744 words (5 pages)

The Effects Of Social Media On Society And Individuals Alike Essays

- Social media, despite the fact that it is relatively new to the world, has strong ties into everyday life. Millions of people log on everyday to update their status, tweet about events, and stay connected with friends and family. It may sound like the perfect tool to stay in touch with distant people and make new connections, and it is great, but it is not perfect by any means. Social media can have serious negative effects on its users. Some of these side effects can include lack of face-to-face interaction, weakened family connections, addiction, and depression to list a few....   [tags: Sociology, Social network service]

Strong Essays
1220 words (3.5 pages)

The Impact Of Modern Social Media On Modern Society Essay

- With today’s technological advancements, many people forget to look back on the way things used to be done. Right now we have Facebook, Instagram, Twitter, Snapchat, and Pinterest to socialize and share knowledge. Back before these social sites existed, people were not living in the dark or under a rock; people had non face-to-face communication before these social media methods became wildly popular. Though with the current forms of social media, we have little to no need for the “old school” social media, instead the modern social media provide more benefits to users than the old social media methods....   [tags: Social network service, Sociology, Social network]

Strong Essays
756 words (2.2 pages)

Changes in Digital Technology and Their Effects on Mass Media Essay

- Digital technology has caused a recent surge in the way our culture consumes mass media. Mass media involves the basic characteristic of communication to large audiences. Communication is a vital characteristic which people use everyday. This communication can be done through pleura of methods such as radio, print newspapers, broadcast television, Internet, telephones, etc. Digital technology has allowed for far more possibilities for productivity than traditional methods before. Digital technology has given people the power to express themselves via blogs, social media sites, pictures, and other user-friendly programs....   [tags: communication, internet, mobile]

Strong Essays
907 words (2.6 pages)