Under Armour provides innovatively designed performance products that incorporated a variety of technologically advanced fabrics and specialized manufacturing techniques, all in attempt to make the wearer feel “drier, lighter, and more comfortable.” This is Under Armour’s core competitive strength.
2. Diversity product portfolio
Under Armour is not only focus on football product; it expanded segments to baseball, hunting, fishing, running, mountain sports, skiing, hockey, and golf.
3. Good brand equity
The impressed interlocking “U” and “A” logo and innovatively designed products help consumers being familiar with Under Armour, creating and developing good brand equity.
4. Collegiate and professional teams sponsorships
Broadening demand among professional, collegiate, and Olympic teams and athletics, active outdoor enthusiasts, elite tactical professionals and consumers with active lifestyles propelled revenue grow dramatically.
1. Insufficient development in international market
Although UA has developed international market, including Japan, Canada, and the UK, but its majority market sales is in North America, which is over 90 percent.
2. High price
Because of using high-tech advanced fabric materials, UA provide a pricey price on t-shirts than a general cotton t-shirts.
3. Outsourcing of raw material
Many of the technically advanced specialty fabrics and other raw materials used in UA products were developed by third parties and are available only from a limited number of sources. And around 50 to 55 percent of fabric used in UA products came from worldwide outsourcing. Thus, it is a risk factor that if the third parties come across problems in case.
4. Costly inventory managem...
... middle of paper ...
...-tech advanced fabrics products; research and development must be keep involved in the general athletic product lines, because UA’s competitors have more mature general use athletic product lines.
The better alternative I would like to choose is alternative A, which is expanding international market.
Compared with expanding product line, or increasing the number of retail store, expanding international market will create a long run and profound effect. Because UA has its unique characteristic than other competitor, which providing high comfort, mobility and performance products regardless of weather conditions, it’s UA’s core competitive power. And UA has had a good performance on US market. If UA expanded its global market, and appeal worldwide demand, UA would strengthen its core competitive power and become a unique sports brand than others.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Tornatzky and Klein performed a critical meta-analytic study of over 75 articles in their 1982 theses. They reviewed literature concerning innovation characteristics and their relation to innovation adoption and implementation. Tornatzky and Klein (1982) share the results that earlier literature was largely devoid of “any detailed examination of the reviewed studies’ methodological or conceptual rigor” (Tornatzky & Klein, 1982, p. 28). Based on their results, they determined that research in innovation characteristics is “typified by poor conceptualization and research methodology” (Tornatzky & Klein, 1982, p.... [tags: Innovation]
1317 words (3.8 pages)
- 1) The concept of Innovation: Innovation generally refers to changing or creating more effective processes, products and ideas, and can increase the likelihood of a business succeeding. Businesses that innovate create more efficient work processes and have better productivity and performance (Innovation, 2015) Invention can be defined as the creation of anything for the first time whereas innovation is adding something new or changing the existing idea, product or service. 2) Models of Innovation: There two dynamic models of innovation & they are • Utter back-Abernathy Model: In the process of the innovation this model explains the different design regarding the rate of innovation as the tim... [tags: Innovation, Creativity, Creative problem solving]
1005 words (2.9 pages)
- This paper will evaluate the local, national and international drivers that have influenced the development of advanced nursing practice. The discussion will include the political, economic, social, and technological influences that have contributed to the transformation from the traditional nursing role to the numerous exciting advanced level career opportunities achievable in nursing today. Dynamics that have shaped my own current advanced nursing role will be discussed and to conclude some thoughts on the future of advanced nursing practice.... [tags: advanced nurse practitioner (ANP)]
1233 words (3.5 pages)
- Nurses Bridge the Gap Though the word ‘innovation’ conveys a sense of excitement related to modernization, advancement and progression, its concept has been around since the beginning of time. The most basic definition for innovation comes from Webster’s Dictionary (2013) as “a new idea, device, or method.” Innovation is defined by numerous disciplines or occupations differently, based on the particular field from which the explanations originate. An insightful and appropriate definition related to healthcare, located in current literature, is given here: “the introduction of a new concept, idea, service, process, or product aimed at improving treatment, diagnosis, education, outreach, prev... [tags: health care innovation, leadership]
1298 words (3.7 pages)
- Focus Questions: What are the key types of innovation. What types of innovation did Geox create. Geox’s rubber sole technology was developed after Mario Moretti, who suffered from hot and sweaty feet, took a pocketknife and stabbed the underside of his shoe. By doing so, his shoes were able to breathe and relieved the sticky feeling of perspiration. It was from this experience that Geox’s CEO began to innovate and develop the technology to address this common problem with no available solution.... [tags: Innovation, Technology, Research and development]
1124 words (3.2 pages)
- With all the growing businesses in the world, it is important for leaders to always maintain an effective structure during the innovation process. To initiate the innovation process, experts have suggested that business owners should first establish the structure of innovation architecture. Through innovation architecture, leaders of businesses will design strategic plans in which portfolios are created that consist of diverse alternatives or potential action paths that will grow the company and set them above their competitors (Skarzynski & Gibson, 2008).... [tags: Innovation, Creativity, Entrepreneurship]
1103 words (3.2 pages)
- Scientific and technological progress is one of the most important and far reaching of humanity’s effort streams throughout history. One of the hallmarks of any great society is what new or improved knowledge of the world and how it works that the society can contribute. A strong and vibrant culture celebrates the spirit of invention and innovation. Closely allied with this concept is the spirit of entrepreneurship, considered one of the greatest qualities of the American culture. Americans laud the success of the inventor and salesman alike; while the greatest self-promoters are more fully remembered, the greatest minds are never truly forgotten.... [tags: Innovation ]
1665 words (4.8 pages)
- Innovation and Technology for Pakistan The word Innovation can have many meanings, depending on how and where you use it. But many people tend to confuse Innovation with other words such as Invention. Now Invention is more of a thought that comes to your mind, something like an idea that might have not occurred to anyone before. Innovation, on the other hand, is the process that brings the idea in your head out into motion and creates the Invention. Innovation is the actual difference, the substantial change that you bring to the world by transforming simple thoughts into revolutionary break-through developments.... [tags: Pakistan Technology Business Innovation]
1185 words (3.4 pages)
- Fabrics All fabrics are created from tiny hair-like fibers. These can be less than an inch in length or long, strands that goes on and on. These fibers are mixed by twisting them together making a yarn. The yarns are woven , knitted or they are ironed onto the fabric. Manufactured Fibers Manufactured fibers are made from raw substances through being processed in factories. They are not fabrics that are made from natural sources. In the year 1910, rayon was the first man-made fabric that was commercially produced in the United States of America.... [tags: Papers]
969 words (2.8 pages)
- Innovation is defined as, “Introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process (www.4hb.com).” Lockheed Martin strives to be at the forefront of innovative technologies. Since Lockheed functions as a primary source of information for the U.S. Government, several government agencies, as well as many foreign governments, it is critical to Lockheed Martin’s success that they stay ahead of emerging markets and understand where technology and technology of information and processes will be heading next.... [tags: essays research papers]
587 words (1.7 pages)
- An Analysis Of Judith Lorber 's ' The F ' Word On The Vma Stage
- Tim Anderson : The First Success Factor
- A Team Of Management With Three Males And Only One Female
- The Psychological Aspect Of Ptsd And The Effects Of War On The Soldiers
- Rhetorical Analysis Of ' Clouds '
- An Appropriate Approach For Reducing Bullying Within Schools