Case Study Summary: The Incentivess For The Car Dealership

727 Words2 Pages

The incentives for the car dealership was the bonus they would receive from Chrysler for meeting the monthly quota. They had to sell 129 cars in October. They also had to meet individual quotas to receive a bonus, which were at least 15 cars each. This means they will go to extreme lengths to sell their individual quota and to make the dealership quota. The salesmen and women were selling cars to customers well below the price they paid the manufacturer for them. This was in an effort to make sure they closed the sales. If they felt they were going to lose out on a deal they would speak with Freddie who would tell them to do anything to make the sale since the month had been slow. They were not making a profit off of these cars. They were actually
They hoped to make the quota because the bonus would make up for the money they lost on these sales.
At first, this didn’t make sense to me. The whole point would be to make a profit off the cars they sale and meet the quota for the bonus. After listening to the whole audio case, it started to make more sense. The money they received as a bonus would “keep them out of the red”. So, even though they were losing money on certain sales, they were still making a profit. This is where these sales people actually make their money.
In my opinion, sales isn’t an ethical business. The point in sales is to sell as much as you can to customers. Most sales people work for commission, which means they need to make many sales. They also have sales requirements that can hinder or benefit their position within the company. In order to meet these quotas
I would be lost and stressed. I’m not a salesperson and I know this from experience. I’ve worked in retail. We had quotas we had to meet on signing people up for store credit cards. Personally, I didn’t like to ask people because they would get angry. The incentive wasn’t enticing enough for me to want to ask people. So, there would be days when I would ask everyone who came to my register, and there were days when I didn’t ask anybody. I would think it would be important to try to make some profit off of each car sold every month. However, I can see why Freddie started pushing people to close deals even if it cost them money on a car. The incentive was too good. If they lost money, but met their quota then the money would be made up. I think if I were pushed to meet a quota to receive a bonus like that, I would probably make the same decisions he

Open Document