Porsche Customer Case Study

explanatory Essay

734 words

1. Analyze the buyer decision process of a traditional Porsche customer. (5 marks) There are 5 stages that consisted in the buyer decision process of a traditional Porsche customer such as need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior. i) Need recognition Defined as the consumer recognizes a problem or need. In this case, Porsche customer are portrayed by their desire and affection for challenges but at the same time they are facing a financial advantage that they couldn’t enjoy the most. They tried to look for the differences in their aim included the car they purchase and drive every day. In the end, they make Porsche to be their ideal purchase. ii) Information search …show more content…

In this case, why consumer chose Porsche among so many other brands? Porsche buyers not only treat their car as a transportation which convenient them, they also subsequently set criterion on their car while other car buyers evaluate alternatives based on specification which satisfy practical needs. For instance, saving petrol, eco-friendly, maintenance costs and others. To the buyers who want to purchase Porsche, they takes a gander at different thing such as the sound produced by the car, the speed, design, horse power and so on. They felt that car is something for them to be enjoyed and to be delighted with. The potential customer will look for options from other brands or different types or Porsche cars that are compatible to suit their taste, desires or …show more content…

Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? (5 marks) i) Cultural factors – Social class Porsche is always a want to consumers because they have the mind of concept that owning Porsche is meant for upper social class and it could bring them to a higher status as the value is high. Therefore, the Porsche 914 and 944 models were out in the market in 1970s and 1980s to attract consumers from different social classes who could not afford a traditional Porsche model. At that time, consumers bought the 914 and 944 models to satisfy their needs and wants because they wanted the image of the brand. It also boost their confidence and low self-esteem while being associated with upper social classes. ii) Personal factors – Economic situation Porsche came out with the models of 914 and 944 because they take the consumers with lower income into account during the recession of 1970s. They redesign, reposition and reprice the vehicles so that it is allow the consumers to purchase the product for the purpose of social class, family needs or status. With this, Porsche still able to create loyal customers even if the economic situation did affected their business when they have considered their customers’ personal income, savings and interest

In this essay, the author

Describes the 5 stages that comprised the buyer decision process of a traditional porsche customer such as need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior.
Analyzes how the porsche customer is portrayed by their desire and affection for challenges but at the same time they are facing a financial advantage that they couldn't enjoy the most.
Defines a consumer as determined to search for information for the product when they are interested to satisfy their need which has been recognized in the stage of need recognition.

Describes the 5 stages that comprised the buyer decision process of a traditional porsche customer such as need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior.
Analyzes how the porsche customer is portrayed by their desire and affection for challenges but at the same time they are facing a financial advantage that they couldn't enjoy the most.
Defines a consumer as determined to search for information for the product when they are interested to satisfy their need which has been recognized in the stage of need recognition.
Explains that porsche buyers treat their car as a transportation which convenient them, while other car buyers evaluate alternatives based on specification which satisfy practical needs.
Explains that the buyer's decision about which brand to purchase is based on two questions: what other rivals think of the product and if there are unexpected situational factors such as expected price, income and product benefits.
Explains that the porsche 914 and 944 models were out in the market in 1970s and 1980s to attract consumers from different social classes who couldn't afford a traditional porsche model.
Explains that porsche came out with the models of 914 and 944 because they took the consumers with lower income into account during the recession of 1970s.
Defines customer satisfaction as the stage where consumers take further action after purchasing a product based on their satisfaction or dissatisfaction with the purchase.

Click here to unlock this and over one million essays

Continue Reading Check Writing Quality

Harness the Power of AI to Boost Your Grades!

Haven't found what you were looking for? Talk to me, I can help!

Porsche Case Study
explanatory essay
Economic factors that affect Porsche Motors include interest rates, taxation changes, economic growth, inflation, and exchange rates. Porsche's market and financial successes are attributed in part to product quality, innovation, strategic partn...
In this essay, the author
- Explains that porsche was founded in 1931 by ferdinand porsche and is one of the market leaders in the global high-end automobile industry.
- Explains that political and legal forces directly affect the future production of porsche vehicles with such requirements as regulatory gas mileage and epa guidelines. the increase of oil prices during the iraq war and the drop of the dollar can influence sales in the automotive industry.
- Explains that porsche's market and financial successes are attributed in part to product quality, innovation, strategic partners, diversification, and customer loyalty. however, porsche has been exposed to external economic factors like high unemployment and more conservative consumer spending.
- Explains that porsche was founded in 1931 by ferdinand porsche and is one of the market leaders in the global high-end automobile industry.
- Explains that political and legal forces directly affect the future production of porsche vehicles with such requirements as regulatory gas mileage and epa guidelines. the increase of oil prices during the iraq war and the drop of the dollar can influence sales in the automotive industry.
- Explains that porsche's market and financial successes are attributed in part to product quality, innovation, strategic partners, diversification, and customer loyalty. however, porsche has been exposed to external economic factors like high unemployment and more conservative consumer spending.
- Explains that porsche's demographic segment is defined primarily by age and income. the target age group is male consumers over 40 with an average income of 180k a year.
- Explains that porsche's technological segment is leading in product innovation, factory applications, and knowledge. they offer consulting services to competitive and non-competitive automobile companies.
- Explains that porsche's image is one of their greatest strengths due to their long and successful history, thus, each car produced by them is perceived as a high quality product.
- Opines that porsche does not have too many weaknesses due to its high reliance on the us market. porsche will have to improve its activeness and productivity in other parts of the world to make company more profitable and successful.
- Opines that porsche could invest in vw porsche and offer a perfect service to its demanding customers. porsche's spare parts business is one of the biggest sources of revenue after new car sales.
- Opines that the world's economy is still a threat to all industries, and government regulations and policies could be serious threats for porsche. intense competition from automobile giants caters to the elite class.
- Explains the threat of substitutes to the automotive industry is fairly mild. other forms of transportation are available, but none offer the utility, convenience, independence, and value afforded by automobiles.
- Opines that entry to the market requires substantial investment from an already established brand hence it is unlikely that new competitors will threaten porsche.
- Explains that in the traditional economic model, competition among rival firms derives profits to zero. porsche competes in a market segment where relatively few can compete.
- Explains that buyers have little power when it comes to the high end car market. porsche is focused on wealthier people, upper-middle class and upper class, which is apparent in all aspects of their design and marketing.
- Explains that the supplier bargaining power in the automotive industry is composed of powerful buyers who are generally able to dictate terms to their suppliers.
- Opines that the market is highly competitive and social trends play a crucial role in the brand perception. the profit margins of the luxury sedan class cars are higher than lower- and middle class sedans.
- Opines that porsche's desire to grow conflicts with its niche strategy. bringing the r&d functions of the two firms too close together could weaken porsche engineers' sense of belonging and leave them without motivation.
- Describes the benefits of porsche's future, including the eu-ordered repeal of the vw law, and the tension created by putting competing brands under the same corporate umbrella.
1769 words
Read More
Car Technology of European and American Cars
argumentative essay
The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.
In this essay, the author
- Explains that technology and the automotive industry go hand in hand with constant improvement to components of cars. american and european car companies provide their buyers with innovative variety and revolutionary luxuries.
- Explains the importance of safety within cars is a growing desire among all car buyers, which is why night vision capability is an important feature to european cars.
- Explains that the active braking system is a valuable safety feature that adds safety to european cars such as bmw, mercedes-benz, and audi.
- Explains that technology and the automotive industry go hand in hand with constant improvement to components of cars. american and european car companies provide their buyers with innovative variety and revolutionary luxuries.
- Explains the importance of safety within cars is a growing desire among all car buyers, which is why night vision capability is an important feature to european cars.
- Explains that the active braking system is a valuable safety feature that adds safety to european cars such as bmw, mercedes-benz, and audi.
- Explains that blind spot detection is an important feature which provides guaranteed safety to drivers all over the world.
- Explains that european entertainment features are more advanced and sophisticated than american car companies. audi has integrated ipod connectivity and voice commend.
- Explains that bmw's idrive is the easiest and most intuitive way to control entertainment, information, communication, and navigation functions.
- Compares the mercedes-benz s550's selectable cabin fragrance with the american car industry.
- Explains that european car companies produce and offer vehicles which are far superior to its american competitors.
- Explains that bmw efficientdynamics and jeff daniels look under the skin of today's cars.
- Analyzes why american cars are considered so bad when compared to european ones.
1183 words
Read More
GM Tries to Sharpen Its Car Images
opinion essay
Fast technological changes and increasing affordability changed consumer expectations in 90’s. Big, heavy cars had still market share but the cars which are smaller and have low gas mileage were stars for the Generation Y. Power doors, power windows, power steering and air conditioning became standards for all consumers which were found in luxury cars or offered as an extra in 70’s and 80’s.
In this essay, the author
- Explains that gm has been the world's automotive sales leader since 1931. they set industry sales records in the united states for total trucks and sport utility vehicles.
- Explains how gm north american operations was created by marketing manager ron zarella after the new management team was installed in 1993.
- Explains that gm is sensitive to the needs of its customers, but this is not always true for its internal structure. top management does not support encouragement for the generation of new ideas and taking risks.
- Explains that gm has been the world's automotive sales leader since 1931. they set industry sales records in the united states for total trucks and sport utility vehicles.
- Explains how gm north american operations was created by marketing manager ron zarella after the new management team was installed in 1993.
- Explains that gm is sensitive to the needs of its customers, but this is not always true for its internal structure. top management does not support encouragement for the generation of new ideas and taking risks.
- Opines that gm should emphasize in increasing sales by more promotion, changing products’ characteristics, match or lower the price to its competitors, offer more promotions, and maximize total revenue and market share.
- Argues that gm should invest on its plants to standardize the quality of its cars, benchmark the japanese auto makers' engineering system, and set a new pricing strategy to support these.
- Explains that gm may emphasize a hub system like ups to overcome the delays on distribution. the cost of the lands, administrative and security expenses of hubs are disadvantageous.
- Recommends reorganizing the company's organizational structure based on market share and profit figures. marketing and engineering departments should work together, improve organizational culture, and create excitement in customers and employees.
- Opines that profit maximization is important in today's world, and gm should follow alternative 3.
- Explains that gm lost its market share from 33.9 down to 32.9 and lost $29 billion in 1990-1994. although there were quality problems, the products were still able to compete against both domestic and foreign competitors.
- Opines that gm can be successful in its profit-maximization and "a car for every purpose, a car to every pocketbook" objectives by using these solutions.
- Explains how gm, the world's largest vehicle manufacturer, took the industry leadership from ford motors company in 1931.
- Explains how technological changes and increasing affordability changed consumer expectations in the 90's. the u.s. economy started recovering after recessing in 1990, especially after the gulf war.
- Explains that gm has about 30,000 suppliers all around the world, and the power of the suppliers is not a real threat for the company.
- Explains that gm's marketing objective is "a car for every purpose, a car to every pocketbook" and that it has big problems in its product, price and distribution.
- Explains that gm is selling specialty products in a horizontal market so it must have complete product differentiation in its products. the assembly plants were planned and managed poorly so, quality standards did not match in the cars.
- Opines that gm should cut costs by closing plants and facilities which are not functioning properly, and offer flexible financing solutions with promotions.
2292 words
Read More
American Automobile Industry Case Study
explanatory essay
The American automobile manufacturers understand that customers’ needs have to be the priority and so make what they think will satisfy the purchasing public. Americans seems to like heavy and sophisticated car, that could be the reason these auto industry manufactures such product. According to Investopedia, American loves their cars for everything including going to work and doing businesses and selling them to other parts of the world. Consumer should be immensely comfortable and satisfied with the product manufactured by industry; when consumers are not satisfied, they can make a switch to another company’s product. That is not preferable to such company. That though is the purchasing power of the consumer. Consumers have influence over a brand choice and as well can influence friends to patronize a product, which is why consumer satisfaction cannot be downplayed by manufacturers. However, not everybody appreciate this production of the American automobile industry because of the fuel and combustion engine which they argue pollute the environment and result in so many diseases and death.
In this essay, the author
- Explains that american automobile industry has strived with excellence and great dominance both in america and in the global market.
- Explains that the american auto industry has become a hot debated and much discussed topic in america and around the world.
- Explains that the issue of emissions and how the government is reacting to it is among the challenges faced by the american automobile industry.
- Explains that american automobile industry has strived with excellence and great dominance both in america and in the global market.
- Explains that the american auto industry has become a hot debated and much discussed topic in america and around the world.
- Explains that the issue of emissions and how the government is reacting to it is among the challenges faced by the american automobile industry.
- Explains that emissions are a substance released into the air, from an inside combustion engine, causing harm to human beings, animals, and forests.
- Explains that government enacted legislation in 1968 to cover the cost of inspection program; by 1968, government brought under its umbrella hydrocarbon emissions. during the 1970 oil crisis, legislation was meant for all automobiles to meet mileage requirements of fuel consumption.
- Argues that the current health care system has sparked the decline of the american automobile industry. elizabeth robson disagrees with this argument.
- Urges the american government to provide long-term loan and a very minute interest percentage to all three viable auto mobile companies.
- Explains how the introduction of technology in manufacturing industry has revolutionized how business is done. in the american auto industry, technology has had a great impact.
- Explains that automobile industry has revitalized car production from fuel powered to electric powered thanks to legislation by american government on emissions and how car should be manufactured.
- Opines that american automobile manufacturers understand that customers' needs have to be the priority and so make what they think will satisfy the purchasing public.
1754 words
Read More
Essay On Porsche Club Of America
explanatory essay
Porsche is a brand of high-end luxury and sports cars that started in Germany and progressed to the U.S. This ultra-fabulous brand is the very epitome of innovative technology and style. Its community spectrums from all walks of life giving its foreign diffusion process in 1931. Being one of the most thrilling, appealing, and stimulating companies in the world, Porsche, desired an élite surrounding where its motorists, racers, owners, and admirers all alike could personally connect and form the Porsche lifestyle for an enriched pastime. Thus the Porsche club of America was formed (PCA).
In this essay, the author
- Explains that porsche is a brand of high-end luxury and sports cars that started in germany and progressed to the u.s.
- Explains that the porsche club of america was created by an enthused admirer and opinion leader that set the tone of innovation, alluring practices, services, and events like the "porsche parade".
- Explains the pca's driver education program, which aims to provide a safe, structured, and skillful teaching and learning environment for drivers.
- Explains that porsche is a brand of high-end luxury and sports cars that started in germany and progressed to the u.s.
- Explains that the porsche club of america was created by an enthused admirer and opinion leader that set the tone of innovation, alluring practices, services, and events like the "porsche parade".
- Explains the pca's driver education program, which aims to provide a safe, structured, and skillful teaching and learning environment for drivers.
- Explains that the porsche club of america is the largest independent, single brand car club in the world with long lasting friendships and perks.
- Explains that they've learned a great depth about the brand community they chose. people around the world join communities and partake in new ventures for tons of moralities movements, insights, companionship, and overall enjoyment.
664 words
Read More
Mustang Or Camero
comparative essay
Ever since the General Motors company built the first vehicle to compete with Henry Ford and the ford motor company, consumers have argued over which was better. Back in those days the better car was the one that fell apart last and was the cheapest. Today consumer values have changed, and with that change comes a want for more options and a good value for those options. “Creature Comfort” as it’s called is a big priority for the consumer. The next biggest thing is performance; the consumer wants a good performing machine that’s going to give them “Creature comfort” and a great value. Early consumers got to look a one option windshield or no windshield. Today the consumer gets to ponder over options like power windows and door locks, Air conditioning, Leather interior, CD players, and keyless entry systems.
In this essay, the author
- Explains that consumer values have changed, and with that change comes a want for more options and good value for those options.
- Compares the ford mustang and chevrolet camero with an evaluation of the sports car market. they have owned both vehicles and are knowledgeable on both of them.
- Evaluates the camero z28, the biggest performer, and the mustang cobra r.
- Explains that consumer values have changed, and with that change comes a want for more options and good value for those options.
- Compares the ford mustang and chevrolet camero with an evaluation of the sports car market. they have owned both vehicles and are knowledgeable on both of them.
- Evaluates the camero z28, the biggest performer, and the mustang cobra r.
- Compares the performance of the mustang, the cobra r, and the camero.
- Compares the performance of the cobra r mustang with the camero ss.
- Compares the performance of the two cars, stating that the cobra r mustang comes loaded with power windows and door locks, remote start and keyless entry, rear defroster, polk audio sound system with a 10 disk cd changer, a/c, power mirrors, six-way power lumbar seats,
- Compares the camero ss with the mustang, but the sound system is inferior, and only two-way power lumbar seats are available.
- Compares the price of the mustang cobra r and the camero ss. the mustang has more options, is safer, and is 5,000 dollars less.
- Opines that the mustang is a far better buy than the camero, so why go buy more expensive less optioned cars when you can purchase the far superior mustang?
993 words
Read More
Volkswagen Vehicles in America
explanatory essay
In the early 2000s, senior executives came to realization that organization’s focus was on small cars, however, mid-sized, Sports Utility and special purpose vehicles were undervalued, which resulted in need of portfolio diversification and shift of focus from traditionally produces segments to matching the global demand for vehicles.
In this essay, the author
- Describes issues with it project prioritization and lack of attention to importance of the supply flow project.
- Describes how the digital business council (dbc) concluded that many projects would directly influence other projects. some enterprise projects were shifted from individual business units to an enterprise portfolio.
- Explains that while phase ii was very short, it helped immensely to draft project proposals and categorize by "1) the type of investment they represented and 2) the technological application that would be involved."
- Describes issues with it project prioritization and lack of attention to importance of the supply flow project.
- Describes how the digital business council (dbc) concluded that many projects would directly influence other projects. some enterprise projects were shifted from individual business units to an enterprise portfolio.
- Explains that while phase ii was very short, it helped immensely to draft project proposals and categorize by "1) the type of investment they represented and 2) the technological application that would be involved."
- Explains how volkswagen's signature platform, the "beetle", boosted worldwide vehicle sales past a million in 1955. after successful 20 years, north american subsidiary of volkswagen (vwoa) started seeing decline in sales.
- Explains how vwoa outsourced and signed a 10 year contract with perot systems, an it services provider, to reduce short-term costs.
- Explains how emerging entities within vwoa influenced the it environment and created "ebusiness teams" which quickly adapted the internet to boost sales, marketing activities, and to begin interacting with customers in the new way.
- Explains that vwoa outsourced its it functions to perot systems to improve project submission and funding processes. in 2002, they created an additional business unit to consolidate technical elements of the ebusiness teams and become lead it delivery partner.
- Explains that the implementation of the new strategy was a difficult task for mutlovic, due to outdated it architecture and budgetary constraints.
1272 words
Read More
Toyota's Competitive Strategy Of Toyota
explanatory essay
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
In this essay, the author
- Opines that toyota needs to refocus and focus on what made them unique. toyota was slow in responding to the recalls and halted all sales of its vehicles.
- Explains toyota's product development system is known as lean manufacturing. it integrates people, process, and technology.
- Explains that toyota's secondary-generation prius has been one of the best sale cars for more than 7 years. toyota needs to strengthen its advantage by innovation to receive a renaissance from all the recall issues.
- Opines that toyota needs to refocus and focus on what made them unique. toyota was slow in responding to the recalls and halted all sales of its vehicles.
- Explains toyota's product development system is known as lean manufacturing. it integrates people, process, and technology.
- Explains that toyota's secondary-generation prius has been one of the best sale cars for more than 7 years. toyota needs to strengthen its advantage by innovation to receive a renaissance from all the recall issues.
- Explains that toyota uses differentiation and low cost as generic strategies to gain a competitive advantage over their competitors in the automotive industry.
1622 words
Read More
Differentiation Strategies Used by BMW
explanatory essay
One of the differentiation strategies used by BMW is the creation of auto products that consumers can emotionally relate to. In building the BMW brand, the company has succeeded in positioning its products as prestigious or luxurious. Therefore, most consumers want to own a BMW car solely for the prestige it gives them. BMW products are not only purchased due to their usability or functionality but for the status they give the owner. Subsequently, when a person buys a BMW product, they are emotionally attached not just to the car but to the brand as a whole. This has created increased brand loyalty in BMW growing its customer base as more people search for the status associated with the company’s products.
In this essay, the author
- Explains that differentiation helps companies build brand loyalty as the uniqueness keeps customers fixed on a particular product. bmw uses differentiation to beat off competition by building innovative, detailed, and incomparable products.
- Explains that bmw's differentiation strategy is the creation of auto products that consumers can emotionally relate to. the company has succeeded in positioning its products as prestigious or luxurious.
- Explains how bmw differentiates itself from other automakers by incorporating technology and innovativeness in its products. the hydrogen car was an indicator of the company's innovative strategy.
- Explains that differentiation helps companies build brand loyalty as the uniqueness keeps customers fixed on a particular product. bmw uses differentiation to beat off competition by building innovative, detailed, and incomparable products.
- Explains that bmw's differentiation strategy is the creation of auto products that consumers can emotionally relate to. the company has succeeded in positioning its products as prestigious or luxurious.
- Explains how bmw differentiates itself from other automakers by incorporating technology and innovativeness in its products. the hydrogen car was an indicator of the company's innovative strategy.
- Explains that bmw's differentiation strategy is the establishment of links between customers and the company. bmw offers a wide range of branded accessories meant to enhance the overall experience of owning the bmw.
- Explains how bmw has created a competitive advantage through its prestigious products and differentiation strategy.
556 words
Read More
FWD and RWD: Why a RWD Is Better
comparative essay
The issue of whether customers should buy FWD and RWD cars is complex and controversial. Different people hold different ideas due to their drive experience and consumers attitudes. On one hand, lots of people believe that only RWD cars represent Luxury and high-performance. On the other hand, the car made on FWD are much cheaper and popular. However, most of customers are blind and ignorant on it. Many of them don’t even know the automobile layout of their sedan after use it for decades.
In this essay, the author
- Explains that rwd cars can reach a significant speed and accelerate quite fast because of the disadvantage of differentials, which in charge of allocate the power on wheels.
- Explains how to determine if your car is front or rear wheel drive on wikihow.
- Compares 2011 audi rs5 vs. 2010 bmw m3, 2011 cadillac cts-v comparison tests in car and driver.
- Explains that rwd cars can reach a significant speed and accelerate quite fast because of the disadvantage of differentials, which in charge of allocate the power on wheels.
- Explains how to determine if your car is front or rear wheel drive on wikihow.
- Compares 2011 audi rs5 vs. 2010 bmw m3, 2011 cadillac cts-v comparison tests in car and driver.
- Explains that customers are confused by the matter of which wheels actually drive the vehicle and which is best for their particular needs.
- Explains how the structure of rwd cars makes it easier to control it.
964 words
Read More
Buying a Used Car
comparative essay
One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...
In this essay, the author
- Explains that used cars are in high demand in today’s economy because of the lower prices, slightly higher gas mileage, and that they can be more trustworthy against newer models.
- Advises that a buyer should consider the size of the vehicle he/she wants, safety features, and accessories before buying.
- Explains that buyers must decide whether to take out loans on the vehicle of their choice or to save up money and pay for it all at once. leasing is an option for buying a vehicle for lower income households.
- Explains that used cars are in high demand in today’s economy because of the lower prices, slightly higher gas mileage, and that they can be more trustworthy against newer models.
- Advises that a buyer should consider the size of the vehicle he/she wants, safety features, and accessories before buying.
- Explains that buyers must decide whether to take out loans on the vehicle of their choice or to save up money and pay for it all at once. leasing is an option for buying a vehicle for lower income households.
- Explains that the consumer must decide where to purchase a vehicle, and the best place to buy it.
- Recommends having a cosigner, especially if the buyer has less than perfect credit or no credit at all, to guarantee the loan.
- Explains the benefits of full coverage insurance and liability insurance.
- Concludes that used vehicles can become beneficial investments to consumers. buyers should always research prior damage, consult with family and friends, and make sure that the vehicle is well within the consumer’s budget.
- Explains kelley blue book's 10 steps to buying a used car.
- Explains 4 tips for avoiding scams when buying a used car.
- Cites atiyeh, c. (2013, february 4). used car sales climb.
- Explains that frost, s. (n.d.), how to decide what kind of new car to buy.
- Cites the department of motor vehicles' guide to buying a used car.
- Explains the pros and cons of cutting auto insurance coverage from insurance quotes.
- Cites teal, a., top 10 reasons to get full coverage car insurance.
- Describes the pros and cons of used car loans: 3 pros and cons.
1318 words
Read More
History Of Mercedes Benz
explanatory essay
In today’s society when you think about super extravagant, high end, luxurious vehicles, what top of the line automotives can you actually think of that comes to mind? If you guessed correctly it would actually be no other than “The Mercedes Benz”. Mercedes Benz is known to man as one of the finest cars of luxury dated back to the late 1800. In 1886 Karl Benz invented the first horseless tricycle. Later on in the early 1900’s both Karl Benz and Gottlieb Dailmer whom were both born in Germany teamed up and branded the first “Mercedes”, which was known as the first automobile which was also developed by William Maybach. Also known for the first car with four wheels
In this essay, the author
- Explains that mercedes benz is one of the finest automobiles of luxury dated back to the late 1800s.
- Explains how daimler-benz regained its high-end quality and recognition in 1949 with a new production permit. the u.s sustains the lead in sales with china gaining strong growth.
- Explains that mercedes benz's audience ranges from the late forties to the early twenties. its prestige and revolutionary approach is an example of how their marketing strategy has been very successful.
- Explains that mercedes benz is one of the finest automobiles of luxury dated back to the late 1800s.
- Explains how daimler-benz regained its high-end quality and recognition in 1949 with a new production permit. the u.s sustains the lead in sales with china gaining strong growth.
- Explains that mercedes benz's audience ranges from the late forties to the early twenties. its prestige and revolutionary approach is an example of how their marketing strategy has been very successful.
- Opines that mercedes benz continues to satisfy its consumers by using strategic engineering, maintaining quality, and having sufficient program management. the business factor also plays a major part of its success.
741 words
Read More
Pricing Strategies of the AUDI Automobile Company
analytical essay
Perhaps the CAR could be initially launched in a small selected test market, stressing the dialogue with the customers about the value of the product and service. Afterwards, target pricing in pace with to the company’s strategic objective of a deft market penetration can beacon engineers to rebalance the technological features of the CAR. This also accommodates better for investors’ expectations of a fixed return. Moreover, it allows AUDI’s management to concert its pricing strategy and counteract unforeseen changes in the all too sensitive demand, as the link between customer value perception and product’s cost becomes alive. After all, relying solely on a forecast is not advised, as it cannot possibly capture all the dynamics of a fairly unknown market for a project which needs to age in the years to come.
In this essay, the author
- Explains that the demand forecast advocates opting for the lowest selling price which yields the highest return, while a market penetration strategy necessitates thorough knowledge of the selling prices of nearest competitors.
- Argues that value-informed pricing techniques are superior for products with a high relative advantage. the car's zero harmful emissions and low fuel costs boost its competitive advantage over petrol based cars.
- Explains that the forecast's range stretches about the initial target price of £10,000. the selling price may mislead marketeers, as it has failed to gauge the real costs of the product.
- Explains that the demand forecast advocates opting for the lowest selling price which yields the highest return, while a market penetration strategy necessitates thorough knowledge of the selling prices of nearest competitors.
- Argues that value-informed pricing techniques are superior for products with a high relative advantage. the car's zero harmful emissions and low fuel costs boost its competitive advantage over petrol based cars.
- Explains that the forecast's range stretches about the initial target price of £10,000. the selling price may mislead marketeers, as it has failed to gauge the real costs of the product.
- Explains that lowering the selling price closes in on the aforementioned threshold set forth by costs — material cost and fixed non-production overheads exert powerful leverage on profit margin. a good price mirrors audi's strategic objectives and cannot neglect the competitive environment.
- Suggests that the car could be launched in a small selected test market, stressing the dialogue with the customers about the value of the product and service.
769 words
Read More
Mercedes Benz
explanatory essay
Schmidt, J. (2010, September 29). Strategy and targets of mercedes-benz cars sales and marketing. Retrieved from http://www.daimler.com/Projects/c2c/channel/documents/1931898_Daimler_UBS_Paris_DJSchmidt_Handout.pdf
In this essay, the author
- Explains that mercedes-benz is one of the most successful and well-known automotive companies worldwide. they focus on innovation, safety, technology, style, brand image, expansion, and superior automobiles.
- Explains mercedes-benz's global product development focuses on premium automobiles, first-class trucks, vans and buses. their safety technology has created many innovative ideas that influence all aspects of automobile development.
- Explains that daimler introduced a distribution system that became the norm in the automotive industry. they supplanted external manufacturing and service outlets.
- Explains that mercedes-benz is one of the most successful and well-known automotive companies worldwide. they focus on innovation, safety, technology, style, brand image, expansion, and superior automobiles.
- Explains mercedes-benz's global product development focuses on premium automobiles, first-class trucks, vans and buses. their safety technology has created many innovative ideas that influence all aspects of automobile development.
- Explains that daimler introduced a distribution system that became the norm in the automotive industry. they supplanted external manufacturing and service outlets.
- Explains that mercedes-benz's distribution channels, which changed the automotive industry, are increasing their dominance across the globe.
- Explains mercedes-benz trucks are known as "trucks you can trust," which are guaranteed of high quality and reliable by providing transportation solutions.
- Explains that mercedes-benz enters the market as a luxury brand conveying high quality craftsmanship and status symbol when compared to the average car manufacturer.
- Explains that any company with a global presence is subject to final product cost variations depending on which country they enter.
- Explains that mercedes-benz uses a variety of advertising channels including print, tv, outdoor, online, and direct marketing.
- Explains that global companies like mercedes-benz need to analyze local market segments in each country in which they want to operate, and understand local buyers choices.
- Analyzes how mercedes-benz will hike car prices by up to 4.5% from sept 1.
- Cites schmidt, j., and kurylko, d. on mercedes's strategy and targets for sales and marketing.
3043 words
Read More
CRM Implementation at Audi
explanatory essay
In early 2000’s when global car markets, particularly luxury car markets were getting more and more competitive and consolidated, and product innovation was increasingly becoming imperative for all leading luxury car makers, Audi took strategic decision of making a Premium customer experience with the support of CRM its core competency with the long-term commitment to make the car buyer lifecycle and experience as hassle-free and personalized as possible. The case is mainly narrates the CRM progress of Audi till 2004 and mainly focuses on Italy operations and steps taken in that region.
In this essay, the author
- Narrates audi's decision to make a premium customer experience with the support of crm its core competency.
- Explains that audi is headquartered in germany and operates in more than 100 countries. with its commitment to implement progressive technology and technological ingenuity, audi became globally respected brand among luxury automakers.
- Explains that audi invested in crm to improve its customer acquisition and loyalty rates. with changing customer behavior and industry trend, more customers were looking for direct contact with the car manufacturer.
- Narrates audi's decision to make a premium customer experience with the support of crm its core competency.
- Explains that audi is headquartered in germany and operates in more than 100 countries. with its commitment to implement progressive technology and technological ingenuity, audi became globally respected brand among luxury automakers.
- Explains that audi invested in crm to improve its customer acquisition and loyalty rates. with changing customer behavior and industry trend, more customers were looking for direct contact with the car manufacturer.
- Explains that product innovation had always been at the heart of audi, but it was only a part of its long term strategy. audi needed to differentiate itself further due to and for its upscale clientele, to increase its customer acquisition and loyalty.
- Explains that audi redesigned their processes around the customer specifically the marketing and service operations and derived the technological requirements to enable them. audi's kuba system was designed and implemented as a joint development program between audi, volkswagen and vw financial services.
- Explains that audi needed a crm solution capable of integrating with existing systems, such as kuba and bw. their change management program included workshops, training sessions, and external consulting.
- Describes e. thompson, a. bona, audi's three steps to a winning crm strategy, gartner research.
- Explains that audi's efforts in customer excellence started in the 1990s to differentiate itself from crowded mid-class segment and cater to its high-end customers.
- Explains how audi took several steps to bring its vision into reality, starting with executive involvement and commitment to this initiative. crm was declared as an organizational core competency in 1999.
- Explains that audi had 2 customer care centers with 220 employees handling around 400000 customers and prospects per week 24x7. after crm implementation, there was no streamlined, consistent process to handle all customer inquiries.
- Explains audi's direct marketing program for the a8 launch in italy in 2002, which aimed to generate the customer pull and identify the important factors that drive customers' preference and buying pattern.
- Explains how audi created a feedback loop between manufacturer and dealer wherein customer care representatives verbally depicted customer concerns to dealers and once the queries are resolved, the details are updated company database.
- Explains that mysap crm was launched in 2002, but benefits were included from the next year. audi estimated irr of 22% up to 2005 on technology investment of 4.5 million euros.
- Explains how audi systematically transformed itself into unique, customer-centric companies by integrating customer data from all different channels, sources, and dealers.
2380 words
Read More