Improving My Skills

719 Words2 Pages

I want to truly communicate with people, to have conversations with them about brands and how these products effect their lives. With so many brands having parity products I feel it is important to remind consumers why they should try or stay loyal to certain ones. Most importantly I really would like to do these things in ways that are fun and engage consumers with the products real world attributes. During my remaining time here at the Academy I intend to work on improving my copywriting skills and become better at communicating through my ads. This includes continuing to work on my conceptual thinking and keeping a critical mind when realistically evaluating my own work. As the attention of each consumer becomes more fragmented and specialized around their personal interests I feel I have to adapt. The consumer of the present and future uses social, traditional and online media in unique ways that I want to better understand. During this last year I plan on learning more about new digital, social, ambient and guerilla mediums. Create an outdoor poster campaign that mak...

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