How Does Advertising Affect Social Media? Essay

How Does Advertising Affect Social Media? Essay

Length: 1079 words (3.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The company Adidas, founded in 1949, is a sports clothing company that has grown immensely by using celebrities to sell their products. Advertising through the use of ads and commercials is how companies, like Adidas, show off their products and persuade consumers to buy their products. Advertisements show up on social media sites to help expand their audience to younger buyers as well as older ones. Some advertisements of Adidas on Facebook have sparked negative thoughts about the company through the comments that the users post. This commercial shows the battles and success of NBA all-star James Harden while incorporating the slogan for Adidas, “Creators Never Follow”. I will be analyzing these negative comments to potentially get some insight on if Adidas is actually a bad company, or if people are just trolling the internet. Few of these comments don’t even have anything to do with the company. The Adidas advertisement uses ethos, pathos, endorsement deals, and sponsorships to sell their products. The comments on one certain Facebook ad (commercial) show pathos in the most negative way about the commercial, yet not the company.
Adidas was founded in 1949 in Germany and sponsors athletes from all across the world. Created in Europe, the majority of the products that Adidas assembles are soccer related since soccer is the most popular sport in Europe. It was in the early 2000s that the company decided to move to the USA to compete with Nike and began to sign the top athletes in the world to endorsement deals. They signed NBA All-Stars Damian Lillard and James Harden as well as arguably the top soccer player in the world, Lionel Messi, to $200 million deals each. The company has two different slogans that incorporate...


... middle of paper ...


... certain users, or even internet trollers, shouldn’t determine what the average consumer should think about the company.
Overall, this ad was not affective because even though it used an athlete that would get people talking, it guided people away from the actual purpose, which was to sell the company for their merchandise. Most of the comments found on this ad on the Adidas Facebook page don’t even have anything to do with the company itself. Although, it did show that their marketing technique of an endorsement deal with James Harden did work because people were talking about him, whether it be ridiculing or praising him. The pathos used in the comments showed how passionate people were towards the subject of this certain Adidas commercial and will allow the company to flourish because it will be talked about when discussing about what athletic gear to purchase.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Social Media Advertising : Consumerism Essays

- Social Media Advertising: Consumerism Hook: From “Cyber Monday,” to coupon codes, and free shipping, online shopping has gone from an alternative solution to a primary source of consumerism. Have any of us ever thought about why social media has introduced those annoying advertisements literally every site now days. Without consumerism, capitalism would not flourish the way it does in society. It’s commonplace for the average person to spend a few hours a week (or more!) online. Whether it’s Facebook, Pinterest, Twitter or Youtube, sites makes it easier to become consumers, there’s always a plethora of enticing advertisements....   [tags: Advertising, Social media, Google, YouTube]

Better Essays
1519 words (4.3 pages)

Essay about The Impact Of New Media On The Advertising Industry

- The evolution and rise of new media has changed that way we live, and ultimately has impacted the advertising industry. New media is changing constantly, and has given consumers the platform to become gatekeepers of the media. The Internet has become a place of instant feedback, active participation, and this is due to the popularity of social networking sites, like Twitter, Facebook and Instagram. The use of new media has given consumers the opportunity to be interactive and create their own content, and consumers can now choose what they want to distribute....   [tags: Advertising, Mass media, Online advertising]

Better Essays
1383 words (4 pages)

Essay about The Effects of Advertising and Media on Society

- The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. Consumer minds' can be changed, opinions molded. Images of men influence the gender role attitudes that men express soon after exposure to the images....   [tags: Advertising Advertisements Media Essays]

Better Essays
1824 words (5.2 pages)

The Effect Of Social Media On Brand Attitude And Purchase Intention Essay examples

- 1. Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analyzing the effect of social media on brand attitude and purchase intention: The case of Iran Khodro company. Procedia - Social and Behavior Sciences, 143, 822-826. This paper focus on the effect of social media advertising on brand attitude and consumer purchase intention. Further, the influence of traditional advertising on brand attitude would be investigated as well to compare with the effect of social media advertising. A survey is developed and distributed to the customers of Iran Khodro company in Tehran, Iran....   [tags: Brand, Advertising, Marketing, Social media]

Better Essays
1425 words (4.1 pages)

Essay about The Negative Impacts Of Social Media

- The Negative Most Think that social media doesn’t have any negative sides. When you think of social media what do you think of. People who use social media don 't think about how it can beneficial or not. how about this if you asked your self what would it be like to not have social media. would you benefit from it or would you need it. Most importantly this paper is to inform the reader whether or not it’s inserting. Let start with this question, What is social media. A form of electronic communication (as Web sites and social networking) through which users create online communities to share information, ideas, personal messages, and other content (as videos)....   [tags: Facebook, Social media, Social network service]

Better Essays
1133 words (3.2 pages)

Advertising And Its Impact On Society Essay

- Advertising is an exaggerated reflection of life and founded in some of the perspectives the audience may have of society. While advertising does have a negative impact upon society by frequently portraying stereotypes, materialism and sex appeal as a method to sell products (Pollay, 1986), it is also true that society shapes these advertisements. Advertisement being a force upon the population is just as true as the statement that advertising is shaped by the population. In admitting that both of these statements are true, it is clear that advertisements inflicting the portrayal of certain negative concepts is caused by a society holding these values and beliefs....   [tags: Advertising, Mass media, Fast food advertising]

Better Essays
737 words (2.1 pages)

Social Media As Commercial Official Accounts Essay

- Since social media are getting notably prevalent among individuals and communities, increasing numbers of companies seek the information from these platforms to exhibit comparative advantages and manage consumer relations (He, Zha, & Li, 2013). Some traditional and frequently used approaches are as follows: I. Social Media as Commercial Official Accounts It is rather common for companies to set up official accounts and pages and the reasons are rather noticeable. Firstly, social media is a large and open platform that allow vast of people getting involved and seeing information....   [tags: Marketing, Social media, Social media marketing]

Better Essays
2030 words (5.8 pages)

The Rapid Growth Of The Social Media Essay

- 1.1 Background The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online....   [tags: Marketing, Social media, Facebook, Word of mouth]

Better Essays
1000 words (2.9 pages)

Advertising As A Mass Culture Essay examples

- Advertising is everywhere. "Advertising is a system of communication which goods and services are brought to the attention of the general public"(Raymond Williams, 1997). All audiences will have these images in their mind and have impression on the advertisement messages. It is a very effective and common way to promote their products to the whole society. Advertising spend money on buying the advertising time to get access to their target audiences. It will reach a lot of their target audiences by their advertisements....   [tags: Advertising, Mass media, Propaganda, Want]

Better Essays
1680 words (4.8 pages)

Essay on How Advertising Affects Our Society

- How Advertising Affects Our Society      Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with substantial daily doses of advertising in multiple media. With the perpetual bombardment of marketing media, it is presumable that it will affect our individualism and society as a whole. This is an analytical approach to advertising's effects on the society.      Consumer minds' can be changed, opinions molded....   [tags: Advertising Advertisements Media Essays]

Better Essays
408 words (1.2 pages)