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Actually, an individual might label holistic marketing, as a branding edifice that bring into line every necessary part together to build a lifelong reputation overall. However, holistic marketing is “similar to a shepherd gathering his sheep. As a business develops a marketing strategy, every division of a company must come together and certainly be sure that each department is taken into account. If the shepherd allows one sheep to go astray, the strategy will be imperfect, as though a significant section of the business was not considered in the bigger picture” (Hamilton, 2011).
Provide an overview of the core dimensions associated with holistic marketing
Integrated marketing is combining marketing tactics, which communicates a plan that is “consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity” (Quintana, 2014). In addition, the writer mentions, “Kraken Rum, Red Bull, and GoPro are three companies that represent integrated marketing right” (Quintana, 2014).
Internal marketing ensures that the all-inclusive staffs support the company’s propositions, and all employees must present superior services to shoppers (Kotler & Keller, 2012). For example, Zappos’ customer services “delivers the ‘WOW’ through their products and services” (Zappos Retail Inc., n.d. b).
Performance marketing means measuring every section of the business and adjusts accordingly. However, accuracy is to check every aspect of the firm repeatedly. If the company is from the same excellence as their merchandise, it is almost impossible to surpass.
Relationship marketing is gratifying everyone with the services and products you offer. To maintain loyal consumers, the company must treat employees, customers, and suppliers honorable. Most importantly, companies can give current customers free coupons, free shipping, or free calendars to help build a relationship. The writer says it like this, “Treat your employees as you want them to treat your customers” (Spencer, 2012).
New Marketing Realities relating to major societal, new consumer and company capabilities:
New consumer “capabilities in the text mentions globalization, consumer buy power, consumer information, and others new marketing realities” (Kotler & Keller, 2012, pp.12, 13). We realize that globalization is possible through the innovation of technology. Globalization deals with integration of making it easier for communication, shipping, and transportation to take place (Kotler & Keller, 2012, p.12). For example, suppliers are able to transfer products around the world faster. Since shipping is more consistent, traders can simply track a larger package more easily than several smaller crates. In addition, transportation is obtainable so people can certainly book a trip anywhere on the map more quickly and reach their destination faster than ever before.
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With “consumer buying power”, the internet facilitates customers with opportunities to shop Monday through Sunday using their computer, telephone or mobile device at any time (Kotler & Keller, 2012, p. 13). In addition, consumers have the competence to compare prices, place orders, and buy whatever they need online within a few minutes. For instance, customers can shop online at Zappos “365 days a year” at any time (Zappos Retail, Inc., n.d. a). Further, according to Kotler & Keller (2012), “Business buyers can run a reverse auction in which sellers compete to capture their business” (p.13).
By consumer information, customers have several ways of sending and receiving information around the world in minutes (Kotler & Keller, 2012, p. 15). For example, my daughter and I retrieved everything online to the colleges we wanted to apply; we completed applications online to attend college and paid application fees. In addition, my daughter gathers information online to movies ratings. Various buyers and sellers use social media for different reasons. Dealers use Facebook for advertising and interacting with their consumers, and customers use Facebook to keep in contact with their family and friends around the world. Newspapers are accessible in different states on governments’ reactions to particular business dealings.
Companies’ capabilities in the text points out the recognitions of factory preference and extranets marketers or companies can send flyers, vouchers, tasters, and material to patrons who ask, and firms can manufacture and advertise independently differentiated goods (Kotler & Keller, 2012, p. 15).
In your opinion, why has holistic marketing replace the more traditional marketing concepts of production, product, selling and marketing orientations?
In my opinion, holistic marketing is an advantage for fulfilling the overall need of customers, and tradition marketing concentrates on tactics, which is the most effective driver to boost revenue.
Hamilton, G. (2011). What is Holistic Marketing? Inside Business 360: Retrieved March 25, 2014 from http://www.insidebusiness360.com/index.php/what-is-holistic-marketing-6075/
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Boston, MA: Pearson.
Quintana, J. (2014). 3 Companies Who Are Doing Integrated Marketing Right. Lonely Brand: Retrieved March 27, 2014 from http://lonelybrand.com/blog/3-companies-integrated-marketing-right/
Spencer, H. (2012). Treat Your Employees, As You Want Them To Treat Your Customers. Business 2 Community: Retrieved March 27, 2014 from http://www.business2community.com/leadership/treat-your-employees-as-you-want-them-to-treat-your-customers-0195597#!BFWcK
Zappos Retail Incorporation. (n.d. a). Frequently Asked Questions. Retrieved March 26, 2014 from http://www.zappos.com/customer-service-center
Zappos Retail Incorporation. (n.d. b). Zappos Family Core Values. Retrieved March 27, 2014 from http://about.zappos.com/our-unique-culture/zappos-core-values