This system was an encased circuit board (users had to configure their own keyboard and monitor) which sold for $6... ... middle of paper ... ...s. Apple experienced an extraordinary growth in both revenue and net income in the past five years. These numbers indicate that Jobs' investments in research and development finally paid off. In 2004 there was a 33.38% increase in revenue and a 285.51% increase in net income, followed by a 399.25% increase in net income in 2005. These growths in revenue and net income have translated into an increased market share for Apple in personal computing. Company 1Q07 Shipments 1Q07 Market Share (%) 1Q06 Shipments 1Q06 Market Share (%) Growth (%) Apple 741 5 570 4 30 Dell 4126 27.9 4881 33.9 -15.5 Gateway 1147 7.7 1225 8.5 -6.3 HP 3807 25.7 3027 21 25.8 The exponential growth of iPod sales has contributed greatly to Apple's recent success.
Microsoft has to do certain things such as better marketing management, to be better than Apps Inc. First of all, because of the competition it has to distribute the software worldwide to make Ms Office popular and global. It has to spend money to promotion and distribution. It needs marketing concept to produce products, satisfying customer's needs; thereby, it can find a new discount system. It has to do a good marketing research to learn about their customers; what they buy, what they do not. Because Apps Inc. is trying to destroy Microsoft it has to make a dynamic marketing, up to the point to buy the competitor.
Also as new entrants try to enter the market both companies would retaliate in order to hold on to their market share. In the hardware industry newer firms can revolutionize a industry ... ... middle of paper ... ...during this time, management should have realized that the company’s true value was bringing to the market a highly differentiated product based on form, features, design, and quality. Although this has taken some time, I believe Apple has finally arrived at this conclusion and its strategy today incorporates the company’s core competencies and value added benefits. Apple adopted a competitive strategy that vertically integrates these complementary products that include the iPod, digital cameras, PDA’s, and wireless devices. In an effort to gain market share, Apple is pursuing several growth strategies.
The following is an overview of the marketing arenas Apple should consider focusing on to mitigate competitive threats and increase its product and service market share. Reintroduce Mac Products to the Business Market. Most companies prefer to use traditional PC technology due to its broad compatibility with business software, customer familiarity, and competitive pricing. Apple needs to focus on creating an opening for businesses that would be interested in switching to a more user-friendly and elite Mac, but currently worry about Apple’s premium pricing and the difficulty of conversion to a new system. Education.
Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world. Steve jobs can be credited to transforming Ecommerce through new innovations in technology. Many of these devices and marketplaces make up a large number of Ecommerce. The Apple store opened up online 1997 and within a month the new store received 12 million orders and in its most recent quarter its revenue listed at 28.57 billion.
Regarding our efforts here at Apple, we may have a few areas we need to redirect some of our energy into, to make sure we can continue such a strong brand following. If our reputation is tarnished, we could risk loosing current and future customers, leading to a decrease in overall market shares and sales. Apple’s SWOT analysis includes strengths that adhere to its great success; such strength is Apple’s marketing and advertising campaigns. Apple incorporates its products to portray a sleek, new, cool, the latest, and must-have technology image to its consumers. Our customer loyalty allows us to continue growing as a corporation and increases our already well-established brand awareness and reputation.
Today Apple produces several different products including IPhone... ... middle of paper ... ...be detrimental to Apple’s supply chain. Through some workplace safety, Apple can ensure that their supply chain in not disrupted. Apple’s Competitive Advantage Apple in the recent years had developed a competitive advantage in their market. A competitive advantage implies the creation of a unique advantage over competitors (Heizer & Render, 2011). One way Apple competes is on differentiation, or distinguishing the offerings of an organization in a way that the customer perceives as adding value (Heizer & Render, 2011).
Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences -Management: Effective management is required for the training and development of employees for the continue innovation of Apple Ipod and for retraining sufficient funds during competitor introducing new product. -Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market. -Technological Adoption: Technology must be adopted to improve overall efficiency.
Additionally, having an installed customer base is a resource of an organization coupled with its brand equity. Apple Inc. is an organization whose resources and capabilities cannot be easily and effectively copyrighted in the technology industry. This is the source of Apple’s competitive dominance in the market in general. In conclusion, the three schools of thought-the planning, the positioning, and the resource based school of thoughts effectively highlights how an organization can improve and sustain a competitive advantage in the marketplace. It is, however,
Effective market research can be so useful that apple could psychologically condition their customers to believe that they are in need of the product they are selling even if they can’t afford it or ever have need for it. The focus of marketing research is to collect data that is used to develop an effective marketing strategy. The gathered information is analyzed in efforts to gain market knowledge and eventually use to establish better relationships with that public for further penetration and development of financial gain within that market. In a nutshell the objectives of marketing research are as follows: Using an online database to collect information is the newest form of gathering primary research information, older processes included phone and postal mail to retrieve and process information. With an online survey data can be collected instantaneously and once completed the system can generate a customized coupon for the precipitant.