Food Placement Essay

Food placement plays an important role on the consumer’s behavior which is believed to maximize their impulses to buy store items. Location of store items have an influence on consumers. For example, items that are easily accessible give the consumers a positive image or feeling which tends to guide the items purchased. Additionally, atmosphere characteristics has a greater influence in the behavior of individuals. For example, the width of the aisles, the music, and lighting draws the consumer to purchase more at stores based on psychological studies. Furthermore, placing items that go well together impact sales. In Japan a 7-Eleven store reports an increase in their sales by adjusting their store layout several times a day to reflect their

An observational study was conducted on consumer attention to see if a correlation existed between the brands displayed on supermarket shelves and the interplay between in-store and out-of-store factors. It concluded that the display and arrangement of products, also known as facing, positively affects consumers who value brand and low-prices. Furthermore, the attention getter items were not always necessary enough to increase the sale items at supermarkets.3,4 The items that receives the most attention are placed on top and middle shelf rather than the bottom shelf. The top shelf items were mainly reserved for brand named items. In conclusion, the study emphasized that product placement within the shelf and display positively affects consumers purchase.3,4
3. Do most consumers compare unit pricing between similar food products? Access the literature and see what you

Consumer may come across products that differ in serving size and weight. Unless the consumer reads the product label carefully, these products may easily appear to contain the same amount. In the late 1960s, the United States (US) implemented the unit pricing systems. Consumers can utilize unit pricing to facilitate comparison of prices of similar products offered in different formats. To accomplish this, one needs to compare the price of food to a basic unit such as grams, milliliters or any other relevant