Research is a process of steps used to collect and analyze information to increase our understanding of an issue (Creswell, 2008). As a science of study about how research is to be carried out and the methods by which knowledge is gained (Redmen and Mory, 2009), research methodology is a systematic way to solve a problem with the aim to give the work plan of research. Methodology refers to a framework of principles and theories on which procedures and methods are based. Research methodology essentially works as the procedures by which researchers go around of describing, explaining and predicting phenomena.
In fact, all research is based on certain underlying philosophical assumptions concerning appropriate research method for a valid research. With the purpose of conducting and evaluating any research, it is vital to know what these assumptions are. This chapter covers an overview of methodology applied in the study. The discussion in the chapter is structured around the research approach, theoretical approach, research design, data collection and analysis, research evaluation of trustworthiness and ethical considerations of qualitative research is also discussed.
3.2 Research Approach
In spite of other distinctions in the research modes, the most common classification of research approach is into qualitative and quantitative. Qualitative research enables researchers to study cultural and social phenomena (Hammersley and Atkinson, 2007). Domegan and Fleming (2007) proposed that qualitative research aims to discover and explore issues about the problem where usually very little is known about characteristics and dimensions. It uses ‘soft’ data and gets ‘rich’ data. Qualitative research is concerned with explorin...
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...arch methods in case study research enable the researchers to better explore the research subject which further enhance the validation of data through triangulation. Further supported from Ritchie and Lewis (2003) defining case study research as being “multiplicity of perspectives which are rooted in a specific context”. Therefore, the findings are likely to be more accurate and compelling (Yin, 2003).
According to the purpose of the research, Gray (2004) explained three different forms of study: exploratory, explanatory and descriptive. This research is based on a single explanatory case study to explore and understand the complexity of factors operating within a social and economic unit as an integrated totality (Burgess, 2005) and identify the causal relationships and the motivations behind the implementation of BSC as an effective performance measurement system.
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