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Definition of CSR Nowadays corporate social responsibility (CSR) is playing an increasingly important role in discussions of branding and corporate strategy. CSR began its evolution from the definition of sustainable development and the concept of the Triple Bottom Line (TBL) elaborated by John Elkington. The author proposed that business goals were inseparable from the societies and environments within which they act. A business can achieve short-term economic gain, but a failure to account for social and environmental dimensions would result in making those business practices unsustainable (Elkington, 1999). Then the concept of CSR began to actively evolve and many views on what CSR should be emerged. As a result for the present moment there is ambiguity as to how CSR should be defined. Different authors of academic literature and different companies consider CSR with small or even big differences. For instance, CSR is defined by the European Commission very broadly as “the responsibility of enterprises for their impacts on society” (European Commission, 2014). World Business Council for Sustainable Development (WBCSD) defines CSR as “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large." (WBCSD, 2014) +ЕЩЕ КАКИЕ-НИБУДЬ ОПР стащить It is easy to get lost among numerous definitions of CSR. Dahlsrud in his article notice the following: “Some go as far as saying ‘We have looked for a definition and basically there isn’t one’. This is not quite true; the problem is rather that there is an abundance of definitions, which are often biased toward specific interests and thus prevent the developmen... ... middle of paper ... ... Defined: an Analysis of 37 Definitions. Corporate Social Responsibility and Environmental Management, issue 15, 1-13. Elkington, J. (1999). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Oxford: Capstone Publishing. European Commission. (2014). Corporate Social Responsibility (CSR). Retrieved from European Commission Site: http://ec.europa.eu/enterprise/policies/sustainable-business/corporate-social-responsibility/index_en.htm Viriyavidhayavongs, V., & Yothmontree, S. (2002). The Impact of Ethical Considerations in Purchase Behavior: a propaedeutic to further research. ABAC Journal Vol. 22, No.3, 1 - 15. WBCSD. (2014). World Business Council for Sustainable Development. Получено из Web-site of 'World Business Council for Sustainable Development': http://www.wbcsd.org/work-program/business-role/previous-work/corporate-social-responsibility.aspx

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