Best Eco Friendly Hotel Case Study

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Introduction:

Since the 1900s, Corporate Social Responsibility (CSR) has been a developing trend in the hospitality industry and until today is one of the pillars in many of the corporations’ public relations tool.

There are three kinds of sustainability: social, economic and environmental. Through sustainability they have observed the positive impact it has had on the company’s brand image, allowing them to decrease their operating cost, enhance competitive advantage, reduce waste and attract investors and employees.

This has become a developing trend mainly due to the growing concern about the shortage of our vital natural resources and also because people have started to put importance on ethical practices in corporate organizations.
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Their efforts have been rewarded with ITC Maurya being named ‘Best Eco Friendly Hotel’ in the National Tourism Awards.
ITC Maurya, Delhi has been awarded the ‘Best Eco Friendly Hotel’ at the prestigious National Tourism Awards, hosted by India’s Ministry of Tourism earlier this year. The award recognises ITC Maurya’s outstanding contribution and ongoing commitment to the environment. The hotel received the accolade from the Indian Minister of State for Human Resource Development, Shashi Tharoor, at a ceremony held in New Delhi.
Innovation and cutting edge technology combined with an emphasis on responsible luxury have enabled ITC Maurya to create new benchmarks in energy, water efficiency, solid waste recycling and carbon reduction, making it the largest hotel in the world to be certified LEED® Platinum, (in the Existing Building category), the highest certification awarded by the U.S. Green Building Council.
ITC Maurya was awarded for being a leader in eco practices in India, thanks to the property’s history of implementing sustainable initiatives for over two decades. These include using the largest and first on-site Paraboloid solar concentrators, a first for the global hospitality
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