The Titleist Brand And Marketing Mix Strategy

analytical Essay

1662 words

Background on Titleist The Titleist brand was inspired by an event which occurred in 1932. An amateur golfer, Phil Young, missed a putt while playing in a match with his friend. Convinced that it was the ball 's fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-center. With this discovery, Phil Young persuaded Fred Bommer, to “head up the Acushnet Golf Division” (Titleist Story - Titleist.com. (2016). They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball. A trait that is still found within the Titleist brand (Titleist Story - Titleist.com. (2016). Mission Statement “Titleist 's mission is to serve the needs of the dedicated and recreational golfer with value added products and services that have a competitive advantage worldwide” (T. (2016). Marketing Mix Strategy Many of the values that Titleist provides in their mission statement are used throughout their marketing strategy. They do everything in a manner that sets them apart their competitors. It starts with their target market. When they first established themselves their target market was specifically better golfers. Many of their products were originally designed for those individuals. But as the organization has progressed, so has its target market. This has to do mostly in part to the innovation of their products. To begin there was one ball and club. There are currently six different golf balls to choose from, and a number of clubs. Not to mention the new products that are made available. They include various apparel and accessories. Titleist golf ball sales made up “36 percen... ... middle of paper ... ...vive, profit, and grow. Marketing contributes to all of these categories. A companywide strategy designed to optimize profitability within Titleist comes from their media outlets. This ties in with Big Data. Titleist has jumped into the world of Twitter and is heavily involved with those who play golf. They respond to most questions giving feedback to all that they can. Their Twitter page has over “three hundred thousand followers”, and is steadily growing (By Rick V., Team Titleist Staff on Yesterday. (2016). With this page they are able to keep track of their daily interactions and page visits. Titleist has driven up their overall interaction with the public by “78 percent” (SAUERHAFT, R., & Chwasky, M. (2014). Social media has grown tremendously over the past decade and is a vital component to many company’s successes within their customer relationship.

In this essay, the author

Explains that tittleist's mission is to serve the needs of the dedicated and recreational golfer with value added products and services that have a competitive advantage worldwide.
Analyzes how titleist's marketing strategy sets them apart from their competitors. the product is high-priced, and its athletes use the products and are successful.
Explains that the marketing mix relates to the consumer decision-making process. the first step is need recognition, which is the most important step in the buying process, and the second is information search.

Explains that tittleist's mission is to serve the needs of the dedicated and recreational golfer with value added products and services that have a competitive advantage worldwide.
Analyzes how titleist's marketing strategy sets them apart from their competitors. the product is high-priced, and its athletes use the products and are successful.
Explains that the marketing mix relates to the consumer decision-making process. the first step is need recognition, which is the most important step in the buying process, and the second is information search.
Explains that titleist is one of the highest selling companies in the golf industry because of their success within customer's eyes.
Analyzes how titleist differentiates itself from other companies, making it a unique brand. they are the most used brand on the professional golf tour.
Explains that titleist conducts market research by looking at information on their products, as well as other companies. they ask players what they think of the product and how it can be altered.
Explains that customer relationship management and big data can be used by titleist to improve their overall strategy.
Explains that the titleist brand was inspired by an event in 1932, when an amateur golfer, phil young, missed a putt while playing with his friend. young persuaded fred bommer to head up the acushnet golf division.

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The Early History of Golf in the U.S.
explanatory essay
Charles Macdonald was an early founder of American golf. He recalled playing golf in the Chicago area as early as 1875. Another promoter of golf, a young man named Andrew Bell from Burlington, Iowa, was initially exposed to golf when he went to Scotland to attend the University of Edinburgh. Upon his return to the United States in 1883, he laid out four informal golf holes on the family farm and played a few rounds with his friends. In 1884 Colonel Hamilton Gillispie, a former Scotsman who went into the lumber business in Florida, was known to hit golf balls in a field that is now the main street of Sarasota (History of Golf 7). Also in 1884, the Oakhurst Golf Club was formed in North Carolina now famous for it’s first hole from the Club’s Homestead course, celebrated to...
In this essay, the author
- Explains that golf is one of the oldest modern sports. its origins are unknown, but some historians trace it back to the stone age, while others claim it originated from the idle antics of shepherd boys knocking small stones into holes in the ground.
- Explains that golf began in the mid-1600s in albany, new york, and charleston, north carolina in 1786. the harleston green remained in operation for approximately twenty-five years, closing about the time of the war of 1812.
- Explains that macdonald was an early founder of american golf, while andrew bell from burlington, iowa, was exposed to golf when he went to scotland to attend the university of edinburgh.
- Explains that golf is one of the oldest modern sports. its origins are unknown, but some historians trace it back to the stone age, while others claim it originated from the idle antics of shepherd boys knocking small stones into holes in the ground.
- Explains that golf began in the mid-1600s in albany, new york, and charleston, north carolina in 1786. the harleston green remained in operation for approximately twenty-five years, closing about the time of the war of 1812.
- Explains that macdonald was an early founder of american golf, while andrew bell from burlington, iowa, was exposed to golf when he went to scotland to attend the university of edinburgh.
- Describes how john reid invited four of his neighbors to his cow pasture in yonkers, new york to witness a makeshift demonstration of golf.
- Explains that as the game of golf spread throughout the country, a rivalry began to develop between golfers from the mid-west and east coast. charles macdonald refused to accept the winners of those matches as national champions.
- Explains that the amateur golf association of america was formed in 1894 to stop macdonald's claims from causing irreparable damage to the game.
- Cites simpson, w.g., stewart, hunter, and associates' "the origin of golf" and doyle, kathleen.
- Cites peper, george, hannigan, frank, fields, bill, mccord, robert, and anderson, david.
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explanatory essay
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1424 words
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Golf Essay
explanatory essay
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In this essay, the author
- Explains that golf is more complicated than hitting a ball to hole. the golfer needs to know how to hit the ball with the right amount of power loft and the appropriate club.
- Explains that golf originated in scotland and has been played for hundreds of years.
- Explains that scotland wanted these bans because soldiers had been playing golf too much when they should have been practicing archery. king james the fourth banned hockey like games.
- Explains that golf is more complicated than hitting a ball to hole. the golfer needs to know how to hit the ball with the right amount of power loft and the appropriate club.
- Explains that golf originated in scotland and has been played for hundreds of years.
- Explains that scotland wanted these bans because soldiers had been playing golf too much when they should have been practicing archery. king james the fourth banned hockey like games.
- Explains that john reid, a scottish immigrant, and rodman wanamaker created the pga championship. the british open and the u.s. open played over 72 holes.
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1112 words
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analytical essay
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In this essay, the author
- Argues that professional sports have evolved with the introduction of new technologies that are erupting controversies, especially in the last decade.
- Opines that technology and tradition affect everyone who plays golf, especially those who have a passion for the game. the most interesting aspect of golf is the evolution of the equipment itself.
- Explains that the evolution of the golf ball has changed the game of golf. in 1910, golf illustrated reported that golf courses would be irretrievably ruined if the carrying power was increased.
- Argues that professional sports have evolved with the introduction of new technologies that are erupting controversies, especially in the last decade.
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- Explains that the evolution of the golf ball has changed the game of golf. in 1910, golf illustrated reported that golf courses would be irretrievably ruined if the carrying power was increased.
- Analyzes how the oversized titanium driver, introduced in 1995, has increased driving distance to 6.84 feet per year. light, strong titanium allows for bigger heads, which means greater forgiveness.
- Analyzes how manufacturers tinkered with the faceplate thickness to redistribute weight, creating what the pga considers "the trampoline effect," which helped the ball retain more impact energy, thus traveling further.
- Explains the dual-layer, solid-core golf ball, the titleist prov1, which was introduced in 2000 and was used by 85% of the 2001 pga championship golfers.
- Explains that the healthsouth sports medicine van was introduced on the pga tour in 1986. since then, the number of players on tour has increased.
- Explains that tiger woods has a club swing speed of 125 mph, which is no surprise as he is one of the longest drivers on the tour.
- Analyzes how the effectiveness of the golf swing in relation to driving distance was captured in the 1996 comedy, happy gilmore.
- Explains that although happy can drive the ball an excessive distance, his weakness resides with his short game. the average score for the pga professional in 1985 was 71.91, but in 2005, it had only dropped to
- Explains that the pga championship's course distance has increased from 7,090 to 7,392 yards over the past 40 years, but players have been able to drive the ball nearly 40 yards further.
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- Analyzes how karl marx's essay, "does improved technology mean progress," touches on the american response to technology and how it relates to the overall progress of our nation.
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1765 words
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explanatory essay
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In this essay, the author
- Explains that 51% of shoppers now made their purchases on the web compared with 48% in 2015 and 47% in 2014.
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- Explains that while cardio tennis has grown to nearly 1.7 million participants in the u.s., it has also been growing around the world and is now in more than 30 countries.
- Explains that 51% of shoppers now made their purchases on the web compared with 48% in 2015 and 47% in 2014.
- Explains that in 2014, the number of players in the 6- to 12-year-old age bracket increased 4% to 2.14 million, while 13- to 17-year
- Explains that while cardio tennis has grown to nearly 1.7 million participants in the u.s., it has also been growing around the world and is now in more than 30 countries.
- Explains that the pacific company has unlimited potential to be a top competitor in the tennis industry. their swot analysis leads to the discussion of the opportunities highlighted below.
- Opines that pacific should target the market of the united states through online sales and product sales in retail stores.
- Explains that the americas dominated the global tennis racket market in 2015, accounting for a share of 49.2%. the region is expected to continue leading the market during the forecast period, with an estimated 51.21% market share in 2020.
- Opines that the threat of new entrants is high, with little limitation on capital needs or patents. substitutability makes it easy for customers to change preferences without much associated costs.
- Explains that high volume of tennis products consumption can grow sales. pacific can have an advantage with fischer technology products if they try to enter the market.
- Opines that major companies in the tennis racket industry may be well established in america making it difficult to succeed. potential consumers may prefer lower cost products rather than good quality products which can harm sales performance.
797 words
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Should the PGA and R&A Decide to Ban the Anchored Putter?
explanatory essay
Scott McCarron, creator of the anchored putter stroke played college golf and never looked at golf for four years after college. He then took up racquetball, flag football, and other hobbies. When he came back home from California to Nevada he wanted to get back into the game of golf. In the late 1980’s, McCarron begins on a new project that can change golf now and forever. His new invention was the anchored putter stroke; it was homemade in his garage. “McCarron states that having made such invention allowed me to win three PGA tour victories”. McCarron has been through a lot with the game of golf and it must be difficult to see something so great go to waste. The PGA and R&A decided to...
In this essay, the author
- Explains that scott mccarron, the creator of the anchored putter stroke, played college golf and never looked at golf for four years after college. the pga and r&a decided to ban the long putter due to the way it is used and how it’s not ethical in the game of golf.
- Explains that the long putter removes a variable from the putting stroke that can cause mishits on the ball during the stroke.
- Opines that rule 14-1b is the most unnecessary in the rules of golf, as it prohibits anchoring the club in making a stroke.
- Explains that scott mccarron, the creator of the anchored putter stroke, played college golf and never looked at golf for four years after college. the pga and r&a decided to ban the long putter due to the way it is used and how it’s not ethical in the game of golf.
- Explains that the long putter removes a variable from the putting stroke that can cause mishits on the ball during the stroke.
- Opines that rule 14-1b is the most unnecessary in the rules of golf, as it prohibits anchoring the club in making a stroke.
- Explains that the usga and r&a have been racking up lawsuits if the ban follows through the 9 professional golfers who oppose it.
- Opines that the anchored putter is bogus and that athletes need to grow up and understand that if they want to play on one of the best tours in the world, they must play by the rules.
- Explains why the usga and r&a decided to ban the anchored putter stroke during the summer world olympics in reo.
- Opines that the usga and r&a have to revolve around the millions of golfers under their rules. they disagree with the anchored putter ban, but don't want to see the best individual game come to an end.
- Opines that the anchored putter is what makes an individual so unique and cool to see the difference between two golfers with different putters.
- Explains porter, kyle, and adam scott get lawyers for anchored putter bans.
- Explains how the anchored putter or long putter gives an advantage in winning tournaments and majors on the professional golf association and royal &ancient golf tours of st. andrews.
1662 words
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The Different Forms of Golf Balls According to the Dimples
explanatory essay
Golf balls have not always had dimples on them. The balls that are used when playing golf used to be made of wood. They then evolved into the featherie. A featherie is a leather pouch that was filled with wet goose feathers. When the leather dried the ball shrunk and hardened. They worked well in good weather conditions, but when the featheries got wet they did not work as well. More kinds of golf balls had been made after the creation of the featherie. The guttie was a rubber ball that worked well in wet conditions, unlike the featherie. As the gutties were being used, the players found that the dirty beat up balls that had chunks hit out of them worked better than the new smooth balls. Ball makers began making molds with bumps and ridges so that the balls flew the best when the game started. After the discovery that the balls that aren’t smooth fly better, dimples came about in the world of golf.
In this essay, the author
- Explains that different golf balls can affect the outcome of the shot. the different constructions of each ball can change the possible distance of flight.
- Describes how the featherie evolved into a leather pouch filled with wet goose feathers, which worked well in good weather conditions, but when the leather dried, they didn't work as well. ball makers made molds with bumps and ridges to fly better.
- Explains that the dimples are there to decrease the drag on the golf ball. they delay the separation of air particles from the ball and create less drag.
- Explains that different golf balls can affect the outcome of the shot. the different constructions of each ball can change the possible distance of flight.
- Describes how the featherie evolved into a leather pouch filled with wet goose feathers, which worked well in good weather conditions, but when the leather dried, they didn't work as well. ball makers made molds with bumps and ridges to fly better.
- Explains that the dimples are there to decrease the drag on the golf ball. they delay the separation of air particles from the ball and create less drag.
- Explains that each company makes different golf balls. some companies make balls with hexagon shaped dimples and there are companies that even make golf ball with a diameter.
- Analyzes how the golf ball's construction determines its flight patterns, the distance it travels, and the dimple’s structure affects the amount of drag force applied to it.
- Explains that the distance of a golf course is measured in yards, and the "par" of the hole is how many strokes it should take to get the ball into it.
- Explains the relevance of this experiment to all golf players. the information can be used to determine which golf balls to use, thus improving a player's game.
- Explains that dimples are said to improve the golf ball’s performance, since they increase the amount of time taken before the air particles separate from the ball.
- Cites aoki, ohike, yamaguchi, and nakayama. flying characteristics and flow pattern of a sphere with dimples - springer.
- Explains charters, a. c., and depeux, guillaume, anne le goff, david quéré and christophe clanet. the spinning ball spiral - iopscience.
- Explains ou, kui, n. beratlis, e. balaras, k. squires and m. tsunoda's "numerical investigation of the flow over a golf ball in the subcritical and supercritical regimes."
617 words
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The History Of Augusta National And The Masters Championship
explanatory essay
The all around controversy stipulated by the club stirs up the emotions of golf buffs through highly sought after membership and obsessive rules.
In this essay, the author
- Imagines that they are the world's number one golfer, at age 28, when they all the sudden decide to retire.
- Explains that it is impossible to turn on the television, open the newspaper, or check social media without mention of the masters and the course that defines it, augusta national.
- Opines that golfers and non-golfers alike love to rally around this tournament as one of the top yearly sporting events.
- Imagines that they are the world's number one golfer, at age 28, when they all the sudden decide to retire.
- Explains that it is impossible to turn on the television, open the newspaper, or check social media without mention of the masters and the course that defines it, augusta national.
- Opines that golfers and non-golfers alike love to rally around this tournament as one of the top yearly sporting events.
- Explains that the duo bought fruitland nurseries for $70,000 in 1931 with the intention of designing a course for an annual professional tournament.
- Explains that the course officially opened in january 1933, less than two years after the land was bought.
- Explains that jones and roberts wanted the us open to be held at augusta national, but this did not occur for political reasons.
- Explains that the pair decided to create their own tournament beginning in 1934, thus beginning the legacy of augusta national.
- Opines that nobody wanted to play in a tournament that jones himself was not playing in, though, as he has been the favorite to win in all major golf tournaments.
- Explains that the famous green jacket tradition of the masters was not founded until 1937, according to augusta.com.
- Describes how members of the club began wearing green jackets to provide recognition of their membership to other spectators.
- Explains that sam snead became the first masters champion to receive a green jacket for his victory in 1949.
- Explains that the masters was suspended during 1943 to 1946, a few years prior to the commencement of the victor's green jacket.
- Explains that the first television broadcast of the masters was aired a couple of years after this tradition began.
- Explains that tiger woods was the youngest player to win the masters in 1997 at 21 years, 3 months, and 14 days.
- Explains why the masters is a prominent tournament due to the beautiful course layout of augusta national.
- Explains pink dogwood, golden bell, and nandina are some of the names for the 2nd and 17th holes.
- States that the names of trees were given due to the origins of the land, the fruitland nurseries.
- States that augusta national contains what is known as the “amen corner.”
- Explains that former professional golfer herbert warren wind gave this name to the 11th, 12th and 13th holes of augusta.
- Explains that three bridges are titled for significant historical golf events, as explained on augusta national’s website.
- Explains that the purpose was to honor his masters success with his tournament record of 274 strokes in 1953.
- Explains that byron nelson is one of the most well-known victors of masters due to his 1937 victory.
- Explains sarazen made double eagle on this par 5 in the “shot heard ‘round the world.”
- Explains that president eisenhower, the only president to have ever been a member at augusta national country club, had much influence in aspects of the course.
- Explains that ike's pond was built after he said a fishing pond should be put on the course.
- Opines that the course itself is not the only thing that brings attention to augusta national.
- Explains that augusta national has been the talk of many in the golf industry due to its strict rules and standards.
- Explains that a member may pay from $10,000 to $30,000 for an initial membership, not including the yearly dues.
- Explains that condoleezza rice and darla moore became the first women invited to join.
- Explains that the rules have extended, and continue to extend, to more than just race and gender, as touched on in the new york times.
- Explains that basic rules include no running, bare feet, folding chairs, strollers or coolers, banners and no cellphones.
- Opines that augusta national is a wonder the place was not named the country club of no.
- Opines that it is fascinating to reminisce on the history of the golf tournament as it approaches.
- Analyzes how an informed viewer can appreciate not only the talent in the field of the tournament, but also the story of how augusta national and the masters came to be.
- Analyzes how the impact of the course extends beyond the beauty and excitement provided by the layout to the historical details remembered in course aspects.
- Analyzes how the all-around controversy stipulated by the club stirs up the emotions of golf buffs through highly sought after membership and obsessive rules.
- Explains that jack nicklaus was the oldest player to win the masters in 1986 at 46 years, 2 months, and 23 days. the masters is notorious for its history and the course it is played on.
947 words
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The Rise Of The Golf Industry: Home And Abroad.
explanatory essay
Tiger gives golf the same sort of boost overseas that he is delivering in the U.S., but golf mania hit Asia long ago. Limited space means many Asian countries have built an entire golf culture around the driving range. Go to any driving range in Taiwan or Japan and it is standing-room only. The driving range is what mostly all of the Asian golf world has. American companies have realized this and have begun advertising at many different driving ranges. The names of MacGregor, Nike Golf, Titleist, and Callaway are all over each tee box at a standard driving range in Asia.
In this essay, the author
- Opines that golf is the fastest growing sport in the world, and that it has caught the attention of many people.
- Explains that golf has been growing in america since the introduction of tiger woods into the golf industry. nike and titleist gave him a sixty million dollar deal after he won his first professional tournament.
- Explains that tiger gives golf the same boost overseas that he is delivering in the u.s., but golf mania hit asia long ago.
- Opines that golf is the fastest growing sport in the world, and that it has caught the attention of many people.
- Explains that golf has been growing in america since the introduction of tiger woods into the golf industry. nike and titleist gave him a sixty million dollar deal after he won his first professional tournament.
- Explains that tiger gives golf the same boost overseas that he is delivering in the u.s., but golf mania hit asia long ago.
- Explains that improving economies in asia have translated into more disposable income and an appetite for status symbols. tommy armour golf co. anticipates that its strongest growth will come from korea.
- Explains japan, the second-largest golf market after the u.s., has been driving force in bringing golf to the rest of asia, but it is rapidly becoming a case of limited supply and increasing demand.
- Explains that golf is one of the major revenue earners in the area of tourism all over the world.
- Explains that vacation plans are built around the sport of golf. it is rapidly becoming a tourism industry standard.
- Explains that golf is considered a sport for the wealthy in the u.s. and japan. golf courses in other countries tend to be expensive. a decent set of golf clubs can cost around $800.
- Explains that golf has not spread too much in other regions of the world for exactly those reasons. popularity of things usually arises from the interest by the youth.
- Explains that golf hasn't reached many different areas of the world due to the cost. the terrain and lifestyle have helped the sport adapt well to australia.
- Explains that the sport has led to great success for many companies who started their own golf division within the company. adidas is becoming a bigger golf name especially in the field of footwear.
- Explains that titleist has dominated the golf industry over the past fifteen years. the company owns other top names in golf such as cobra and footjoy.
- Explains that golf is a social sport that is often over-looked because of its business nature. maintaining close relationships with clients is key in business world.
- Explains that the diversity of the game is the reason for its success. people pick it up and it often becomes part of their lives. many companies realize this and are using it to their advantage.
- Describes the factors that influence golf's popularity in asia, and explains why it isn't popular in certain regions.
1581 words
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History of Golf
explanatory essay
Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape the sport into what it has become today.
In this essay, the author
- Explains that golf is a lifestyle and not just games to people that are avid in playing. it's rich in technological advances and personal accomplishments, which have shown to shape the sport into what it has become today.
- Explains that the english, the dutch, and the scots claim to have started golf in the thirteenth century.
- Explains that golf was a simple game that was open to all people. it required skill and finesse, and courses were built along high bluffs on the eastern coastline.
- Explains that golf is a lifestyle and not just games to people that are avid in playing. it's rich in technological advances and personal accomplishments, which have shown to shape the sport into what it has become today.
- Explains that the english, the dutch, and the scots claim to have started golf in the thirteenth century.
- Explains that golf was a simple game that was open to all people. it required skill and finesse, and courses were built along high bluffs on the eastern coastline.
- Explains that golf clubs have been redefined over and over again due to the increase in technology. the first types of clubs were fashioned and modified with strips of leather to form a grip.
- Explains that in the early 18th century clubs were made out of ash, thorn, apple, and pear wood. in 1826 hickory from america was being exported to help with the demand of the wooden clubs.
- Explains that wooden clubs started being replaced with steel and iron in 1848 when the gutta percha ball first appeared. metals were good to use in the clubs, but american companies joined in and produced many brand name irons.
- Explains that in the twentieth century there have been more technological changes in clubs than the combined past.
- Explains that the ball that golfers use has changed over the history of golf due to technology or enlightenment.
- Describes how the "feathery" ball was developed and quickly put to use in the early stages of the 18th century.
- Explains that the gutta percha ball was made out of a gum, which is tapped from an malayan tree. it was prone to break up in mid-air and was modified to make it more durable.
- Describes how the new rubber ball was developed and made in the united states. it was more durable and better reacting than any other ball out at the time.
- Explains that the golf ball, as we know it today, is a different variation of the gutta percha shell ball.
- Explains that allan robertson was the first professional golfer to break eighty on the old coarse at st. andrews. he and willie dunn had an epic tournament that was twenty rounds over ten days.
- Narrates how old tom morris and willie park sr. and jr. won every open before the emergence of young tom.
- Explains that a new era began in 1890 that gave the game such grates as john taylor, harry vardon and james braid.
- Explains that the first world war almost completely took out golf in scotland. many promising golfers traded their clubs for guns and never made it back to the links after the war.
- Opines that the second world war almost took out golf in scotland, but the americans came on strong and started to dominate golf after the second world war.
- Explains that golf has become a global game since the second half of the 20th century. arnold palmer, jack nicklaus, seve ballesteros, tiger woods, and tiger are examples of how golf will be played in the 21st century
- Explains that the history of golf is rich with developments in technology and personal achievement.
1822 words
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Winged Victory: The Nike of Samothrace
analytical essay
"Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).
In this essay, the author
- Describes how champoiseau uncovered pieces of masterfully worked parian marble on samothraki, the island from which poseidon is said to have watched the fall of troy.
- Analyzes how the hellenistic masterpiece is caught at the very moment in which she alights on the prow of the warship. her tunic is plastered tightly around her body by the driving wind.
- Explains that the ship was recessed into a niche in stone around the outer rim of the amphitheater in the sanctuary on samothrace.
- Describes how champoiseau uncovered pieces of masterfully worked parian marble on samothraki, the island from which poseidon is said to have watched the fall of troy.
- Analyzes how the hellenistic masterpiece is caught at the very moment in which she alights on the prow of the warship. her tunic is plastered tightly around her body by the driving wind.
- Explains that the ship was recessed into a niche in stone around the outer rim of the amphitheater in the sanctuary on samothrace.
- Explains that nike is the daughter of the titan pallas and the river styx. she was born the personification of victory and strength.
- Opines that the nike of samothrace is not yet known what she held. nature made the beautiful and pale parian marble used to construct the goddess, and they also broke her apart.
- Explains the mystery surrounding the nike of samothrace is its origin. the quest for the answer to both of these questions provides an interesting insight into how we study history.
- Explains that historians use any and all information available to them when trying to date a piece of ancient art. there are difficulties dating the nike of samothrace.
- Explains that the nike was created to commemorate a rhodian naval victory over antiochos iii.
- Analyzes how ridgway definitively declares the inscription "has been completed as pythokritos," a rhodian sculptor.
- Explains that no sculptures made throughout the greek world during the hellenistic period bear comparison with the mastery of the drapery seen in the nike of samothrace.
- Compares the nike of samothrace to alkyoneous the giant of the pergamon altar. the nike is carved in the round, while the wings on the parthenon are shallow relief.
- Explains that nike is of no help determining either authorship or time of origin. multiple nikes in multiple media have been found in all over the greek world.
- Opines that the warship as a base is less commonly used conceit, as monuments in the shape of ships were quite common, but it was not, and was in fact, "relatively rare."
- Explains that scholars can list a range of dates for the nike of samothrace, or use the word that frustrates many historians—circa. the main opponent is time itself, that which scholars are trying so hard to understand.
- Cites astier, marie-bénédicte, "winged victory of samothrace." the louvre, n.d. web. project gutenburg.
- Analyzes bose, debopriya's nike of samothrace statue. the roman war of antiochus the great.
- Explains that hesiod, the theogony, homer's iliad and michael lahanas' "art produced in pergamon (pergamum)."
- Cites pausanias' description of greece with an english translation by w.h.s. jones in 4 volumes.
1364 words
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Golf Essay
explanatory essay
Golf balls are ever changing when it comes to small design elements. As with most sports equipment, manufacturers are always searching for the next innovation to try and make the perfect
In this essay, the author
- Explains that sports are a great way to bring people together and encourage friendly competition among people from all walks of life.
- Explains that the gold ball itself is one of the biggest changes to the sport of golf over the past 600 years, starting as a solid wooden ball that was replaced by the feathery ball.
- Explains that the scottish created the original wooden golf ball by boiling goose feathers and stuffing them into a small leather pouch in the shape of the ball.
- Explains that sports are a great way to bring people together and encourage friendly competition among people from all walks of life.
- Explains that the gold ball itself is one of the biggest changes to the sport of golf over the past 600 years, starting as a solid wooden ball that was replaced by the feathery ball.
- Explains that the scottish created the original wooden golf ball by boiling goose feathers and stuffing them into a small leather pouch in the shape of the ball.
- Explains that the gutta perch balls had a strange phenomenon when they began to wear down and get chips and defects on the surface.
- Explains how golfers realized that golf balls would perform better if they weren't created to be smooth. hand hammered gutta perch balls used a consistent pattern throughout to aid the golf ball's flight.
- Explains that the first rubber core ball was created by coburn haskell in 1898.
- Explains that the golf ball has become easier to play and more popular with each new leap in material technology. the golf world has yet to deem any particular ball unfair or unethical.
- Explains that they've never seen firsthand how much of a difference today's golf balls make over previous centuries. however, after using the ball for an extended period, it begins to get small defects in it from wear and tear.
853 words
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Marketing of Taylor Made's Rocketballz Driver
explanatory essay
The value propositions for Taylor Made are the benefits consumers would acquire by choosing to purchase the Rocketballz driver over other similar products offered by competitors. Marketers decided to name the driver “Rocketballz” as during testing of the driver, the flight path was similar to that of a rocket. The Rocketballz driver was targeted to a variety of golfers as the driver is customised to any ability of a player. Taylor Made proves that by making a driver designed for all golfers, it creates a larger target market as the tangible benefits for its consumers are sustainable resulting in brand loyalty. The positioning of the Rocketballz driver would be in the centre of the top right quadrant. This is because of its exclusive quality and innovation but also the price is affordable for many consumers looking...
In this essay, the author
- Explains that the rocketballz driver is manufactured by taylor made and discusses how the marketing concept has been applied by the brand.
- Explains that taylor made are one of the leading golf manufacturers in the world and have a reputation of quality and innovation.
- Explains that taylor made's rocketballz driver is customised to any ability of a golfer. its value propositions are the benefits consumers would acquire by choosing it over other similar products offered by competitors.
- Explains that the rocketballz driver is manufactured by taylor made and discusses how the marketing concept has been applied by the brand.
- Explains that taylor made are one of the leading golf manufacturers in the world and have a reputation of quality and innovation.
- Explains that taylor made's rocketballz driver is customised to any ability of a golfer. its value propositions are the benefits consumers would acquire by choosing it over other similar products offered by competitors.
- Explains that taylormade's rocketballz driver was priced at $250 - $400 depending on which retailer it was released from. they believe in making to the needs of the consumer because golf is a sport where each individual technique and ability is different.
- Explains that taylormade's distribution of the rocketballz driver was important in making it a success.
- Explains that the rocketballz driver was promoted as revolutionary and would change the identity of drivers in the market.
- Explains that the rocketballz driver is designed to be aesthetically pleasing while meeting the demands of the golfer.
899 words
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Golf Game Essay
explanatory essay
Millions of people around the world take pleasure in the game of golf every day, but few know when and where this complicated sport began to evolve. The game is played outdoors on a large course with a series of 9 or 18 holes placed far apart. The intention is to hit a small hard ball using various clubs into each hole with as few hits as possible. The game is loved and hated with equal amounts of interest by many. Golf though is much more to me it is just not exercise it’s an exciting activity which I love. I am very passionate about the sport. For me I find it a very rewarding pastime and an extremely challenging game. As I play the game I wonder, how did the game of golf evolve and who are the people that made the game what it is
In this essay, the author
- Explains that they researched the history of golf and found that the word golf is a scottish term that means to drive forward with violence or strike.
- Explains that the article "people's/ history of golf" supported who contributed to the game of golf and their achievements.
- Opines that the final article from "titleist" provides answers to their initial question.
- Explains that they researched the history of golf and found that the word golf is a scottish term that means to drive forward with violence or strike.
- Explains that the article "people's/ history of golf" supported who contributed to the game of golf and their achievements.
- Opines that the final article from "titleist" provides answers to their initial question.
- Explains the history of the game of golf, which began in ancient rome around 100 b.c.
- Explains that their research has helped them understand how golf came to be and how it is today. the game of golf has a long history and has touched many lives.
1357 words
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