Culture defines the way that people go about their daily lives, including what they eat, what they believe, and what they do. In a place where a certain culture prevails, it is only natural that the core beliefs and the customs of a culture are reflected in the media. The cultures within the U.S. and India influence the media portrayal of women in unique ways and specific stereotypes: women are often objectified and sexualized in U.S. culture whereas women are restrained and viewed as sexual fiends in Indian culture. Culture affects the ways that women are portrayed in Indian and U.S. culture, but, at the same time, the depiction of women in media and the treatment of women within the culture can be simplified into two themes: sex and power. …show more content…
In recent years, the media has made great strides, increasing female representation in movies and in other previously-male dominated field. However, a lot of progress needs to be made to combat the pervasive image of the female in the media. According Jezebel, the ideal woman has Mila Kunis’s eyes, Jessia Alba’s smile, Sofia Vegara’s breasts, Rihanna’s abs, Gabrielle Union’s arms, and Blake Lively’s legs. In essence, the media in the United States places a lot of emphasis on female appearance and frequently objectifies women as sexual objects and weaker beings to their strong heroic male …show more content…
Men, on the other hand, are not open like women, and are not required to be restricted in the ways that women are. In the media of India, this sexualization is present in a few ways. First, the news media focuses on stories that sexualize women such as a frequent stories of rape cases. Because the culture supports a belief that women instigate sexual acts, these stories are not acknowledged by the government or dismissed by the traditional culture. Additionally, in Indian movies, also known as Bollywood movies, women are portrayed a love-seeking and naive objects to be won over by dashing males. However, in recent years, more and more Bollywood movies feature independent female leads, including Queen, a film about a young woman who leaves her fiance to travel and find herself. At the end of the movie, the woman decides to keep her independence. Finally, women are underrepresented in the Indian media workforce, outnumbered by a ratio of four males for every female according to India
The documentary, “Miss Representation,” is a film about how women are perceived in the media. It is written, directed, and produced by Jennifer Siebel Newsom. She is an actress and a film maker who advocates for women. In the beginning of the documentary, Newsom discusses her struggles as a young woman surrounded by the pressures of looking a certain way. This film is targeting mainly women of all age that has experienced her struggles. Jennifer Siebel Newsom effectively convinces the audience of “Miss Representation” that the media has molded women in a negative way through statistics, celebrities’ and younger generation’s testimonies, and clips from the media.
In “Little Girls or Little Women? The Disney Princess Effect,” Stephanie Hanes covers the sexualization of young girls and women in every aspect of the media that influences children and teens. She explains that girls see media figures, movies, and sports being sexualized, and how this is causing children to associate looking and acting a certain way to being ‘the perfect women’. Hanes believes the hypersexualized media is causing girls to obtain a negative body image and it’s killing their self-esteem. The author proposes what she believes society should do about overcoming this obstacle, and how people can crush the stereotypes about women; to her everyone is responsible and should aid in fixing these problems. She explains that the media
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
In our media, women are objectified, hypersexualized, or shamed, which both reflects and conditionalized the prevailing hegemony and standards of our society. It exists to be seen by men, or subordinate women, continuing the existence of a mindset which many believe, or would like to believe, has dissipated through out the years to no longer be socially relevant, but on the contrary, has become the basis of media and the perception of our society today. Various archetypes of the portrayals of females include patriarchal subordination, the deadly “female fatal”, and stereotypical ethnic representations. These portrayals have dealt a great deal of damage to both men and women in society, where today, we are faced with how to address and transcend
Throughout the century, the ideal image of a woman has changed drastically, which can be directly attributed to the powerful persuasion of media. This ideal image has transformed from a voluptuous, size 14, 1950’s Marilyn Monroe to a 5’9, 100 pound, 1990’s Kate Moss. The most shocking aspect is specifically what young girls are now doing to achieve this “Kate Moss” image. Through the utilization of advertisements and stars on the big screen, this female portrayal directly targets the physical and mental well-being of females in cultures across the globe.
I chose these four journal writings because I believe they are the strongest pieces I have written from the second half of the semester. The main focus of these journals was based on readings under the women as objects topic. The oppression of women has led to females being objectified and used as gratification for men. A woman’s body and appearance have become a commodity, especially in the media. Films, television shows, music and advertisements use women’s bodies to attract their audience and sell products. The movie watched in class “Killing Us Softly 4,” highlights this fact while presenting how women are represented throughout the media. The media has set and perpetuated a particular standard of beauty that is restrictive, but for some many women completely unattainable. The women represented in the media are young, thin and have western or European characteristics. Where does that leave the majority of women that do not fall under this category? This leads to women developing eating disorders to achieve an ideal body image that is manufactured through Photoshop and other picture editing systems. Women of color, women with disabilities or any woman that does not follow this standard is not represented within the media. When a few women do break this mold and become famous, they are set at a different standard. These women’s differences become the highlighted feature of their fame. However, the one constant in the media when it comes to women is the objectification and sexualization of women. This sexualization can lead to aggression or violence against women and the perpetuation of rape culture. The images viewed in the media directly impact how women view themselves and how others view women. By examining the issues women f...
Hannan Goodall, author of Media’s Influence on Gender Stereotypes, once said “If as a society we refuse to accept certain gender stereotypes as truth, then the media makes may not be as inclined to center their message on them”. Do you ever wonder why Windex commercials generally show women cleaning the windows instead of men? Or why beer commercials show men sitting around watching sports with their buddies while sipping a beer instead of women? Commercials, Movies and Television Shows are the vast source of gender stereotyping, because they are adapted to the specific, focusing on male or female’s gender roles as their main target. Deborah Tannen, the author of Sex, Lies, and Conversation, focus on addressing the different communicating styles between men and women and how it effects their relationships as a whole. Media’s gender role stereotypes have shown effect in the Hindu culture, work and family
On a daily basis people are exposed to some sort of misrepresentation of gender; in the things individuals watch, and often the things that are purchased. Women are often the main target of this misrepresentation. “Women still experience actual prejudice and discrimination in terms of unequal treatment, unequal pay, and unequal value in real life, then so too do these themes continue to occur in media portraits.”(Byerly, Carolyn, Ross 35) The media has become so perverted, in especially the way it represents women, that a females can be handled and controlled by men, the individual man may not personally feel this way, but that is how men are characterized in American media. Some may say it doesn’t matter because media isn’t real life, but people are influenced by everything around them, surroundings that are part of daily routine start to change an individual’s perspective.
Miss Representation, a documentary film produced by Jennifer Siebel Newsom released in 2011, presents a contemporary issue which is the misrepresentation of women’s portrayal in mass media. The media is powerful in shaping audience’s belief in how to be feminine. Women are expected to be beautiful, attractive, and even sexual on the media to attract audience’s attention. Also, the film points out the existence of social system in which men are considered more powerful and dominant than women. Finally, the film tries to increase the awareness of female real value including capability, educational achievement, and leadership. Consuming the media wisely to eliminate gendered stereotypes can help young women build their confidence and be successful.
Also, the film revealed women empowerment and how superior they can be compared to men. While demonstrating sexual objectification, empowerment, there was also sexual exploitation of the women, shown through the film. Throughout this essay, gender based issues that were associated with the film character will be demonstrated while connecting to the real world and popular culture.
“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”
Gender stereotypes and biasses exist in media. In most situations, women are associated with more negative stereotypes and their portrayals can “undermine their presence by being “hyper-attractive” or “hyper-sexual” and/or passive” (Smith, 2008). In The Wolf of Wall Street women are objectified. They are treated
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
Gender stereotyping has been ongoing throughout history. The media has been distorting views by representing gender unrealistically and inaccurately. It created an image of what "masculinity" or "femininity" should be like and this leads to the image being "naturalized" in a way (Gail and Humez 2014). The media also attempts to shape their viewers into something ‘desirable’ to the norm. This essay will focus on the negative impacts of gender-related media stereotypes by looking at the pressures the media sets on both women and men, and also considering the impacts on children.