Media Stereotypes

Retrieved Saturday May 1, 2004 from the World Wide Web: http://www.cnn.com/US/9911/02/miranda.warnings.01/ 2. Ivers, G. (2002). American Constitutional Law: Power and Politics. Boston: Houghton Mifflin. 3.

There are many different types of media that circulates the public making it widely available to anyone. Media can hold an immense amount of power as it can distort the manner in which people understand the world. In our society the media creates the dominant ideology that is to be followed for centuries in the classifications of race, gender, and class. Media can be a powerful tool to use to display a message which, is how “…the media also resorts to sensationalism whereby it invents new forms of menace” (Welch, Price and Yankey 36). Media makers and contributors take advantage of the high power that it possesses and begin to display messages of ideologies that represent only one dominant race or gender.

“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses” ("Malcolm X Quotes"). Mass media is defined as any form of communication that reaches millions of people globally (Baran). Mass media is ubiquitous and is portrayed throughout the many mediums such as newspapers, television, and radio and has become a large part of many people daily lives.

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Days are filled with images and other depictions of beauty that are aesthetically pleasing and highly retouch. The media includes television, movies, books, advertisements, magazines, billboards, video games and the Internet. Since it encompasses so many things that media has a huge influence on people. It tells people how to dress, how to speak, how to think, how to be, what to buy, what to watch, what to eat, what to listen to and what to wear. The media is a powerful and persuasive sociocultural influence, it objectifies everyone.

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Online. Database. 18 Feb. 2004. Available http://photoswest.org/exhib/gallery4/leadin.htm Schulz, Diane R. "Speaking to Survival." Awakened Woman 19 Aug. 2001: 11 pars.

It saturates every media around to meet its target. Adverts now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. It can be argued that they have a profound effect on people’s appearance and our society. Advertising in my view is a competitive industry. Advertisers are fierce to sell their products and work extremely hard to get the attention from the specific audience they try to target.

We as a society absorb media from a wide variety of forms such as television, radio, magazines, newspapers, billboards and the internet. These are referred to as ‘mass’ media, because they communicate to a mass audience comprised of very large numbers of people (Giddens, 2009, p.724). Mass media affects people differently because of diverse amounts of exposure and formats. It is a form of socialization, having a long-term effect on each member of society. Since numerous people use media very recurrently, it is evident to assume that it has effects on people.

The media constantly bombards us with news, advertisements, etc, wher... ... middle of paper ... ...r attention on selected issues on which the public will form opinions on (McCombs). Framing is an important factor by allowing the media to select certain aspects about the problem and then make them appear more important in the text, which results in enhancing the meaning or interpretation of the situation (Scheufele). Last, but not least, priming also played an important role in shaping public opinion. Priming works as the media repeatedly exposed certain issues in the public viewers. The more exposure an issue gets, the more likely an individual will recall or retain the information in their minds.