Women Entrepreneurial Development Case Study

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Development of Women Entrepreneurship in India: Pull and Push Factors Dr. G. Vidya Sagar Reddy* Need for Women Entrepreneurial Development: An Introduction The wide spread belief and attitude in many cultures is that the role of women is to build and maintain the home affairs like bearing and rearing children, cocking, fetching water etc.. Since the beginning of the last century, the status of women across the world has been changing due to growing Industrialization, urbanization, spatial mobility, social legislation and education. With the increase of levels of education, awareness and emerging opportunities, women have changed their pursuit from kitchen to higher levels of economic and professional activities. Today women have been …show more content…

This has been a significant growth in self employment of women with women now starting new ventures at three times the rate of men. A few of them venture d into services industry relating to hospitality, catering, educational services, consultation public relations, advertising etc. There are number of women professionals in engineering, medicine, law etc. They are also setting up hospitals, diagnostic centers, training centers etc. However, it must be mentioned here that generally speaking in India, women entrepreneurship is found as the extension of their kitchen activities, mainly in producing commercially the Three ‘P’s namely, Pickles, Papads and Powder as most women prefer to work from their residence. Women entrepreneurship is due to difficulty in getting suitable jobs, desire for social recognition and the economic factors which compel them to be on their own and urge them to do something independently. Entrepreneurship: Pull and Push Factors The factors that motivate women to become entrepreneurs are many. These several factors may be broadly classified as Pull factors and Push factors. Generally speaking Pull factors refer to those factors utilizing the own skills to the field of the business; and the Push factors refer to the factors that relate and facilitate the continuing the existence of the life. According to ILO (2003), some women start business (enterprise) for economic purpose to cover family needs (push factors); while other women start the business for using it as their career, understanding the business and to enhance their life style (pull

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