Sustainability requires the interplay of other disciplines from the fields of science, economy, and social studies. The disciplines must function all together at a go, not in isolation. Once that is archived, sustainable development is also due to be archived. Philosophy is needed to be in practice in order to have an efficient way to approach sustainability. Mostly environmental sustainability is the one that is seen to be important, which includes the following aspects; water, energy, oil and other resources which are finite.
For instance, I think of “sustainable business” as the way a specific business maximizes its profits and revenues through an efficient operation without causing any negative externalities. This essay will focus on the major ideas of sustainability and sustainable business, the relationship between profitability goals and sustainable business, and how marketing can be involved in this topic. Among all the cases and materials we have studied in class, I find cases from author Griggs, Hardin, Laverty are really helpful in assisting me to understand sustainability and sustainable business better. I have learned and understand sustainability through Hardin’s case and the IPAT equation. In “The Tragedy of the Commons”, author Hardin points out how human take advantage of the “common resources” irresponsibly to maximizing their own personal interests affects negatively to the environment (Hardin, 1968).
The duties of a company rely on the mission statement at hand. Environmental Sustainability has many benefits and is essential to growth. To understand the importance of environmental sustainability, it is vital to comprehend to the term at hand. Often times, emphasis is not placed on the significance of environmental sustainability and its impact in the world. From the article “Environmental Sustainability: Definition and Application”, information was highlighted on the true meaning of the term.
This product innovation costs the business a considerable amount of money to acquire. It will only make the investment if the business believes that customers will value the product and make a buying decision based on its changed features. Sustainable marketing at the production level is intended to bring these new eco-friendly characteristics to the consumer's attention. At the public relations stage, the company can communicate to its shareholders and consumers that it is an accountable corporate citizen that it cares about sustainable product innovation for the betterment of future generations.
(http://greenliving.lovetoknow.com/Why_Is_Sustainable_Development_Important) But what do we mean by sustainable development. To understand fully what sustainable development means, let us first defined sustainability. Sustainability means the state of being able to maintain or sustain itself. Now that we have defined what sustainability means, let us now fix the meaning of sustainable development. Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Some sustainability experts and practitioners have illustrated four pillars of sustainability, or a quadruple bottom line. There is also an opinion that considers resource use and financial sustainability as two additional pillars of sustainability. The simple definition that sustainability is something that improves "The quality of human life while living within the carrying capacity of supporting eco-systems", though vague, conveys the idea of sustainability having quantifiable limits. Specific types of sustainability include, sustainable agriculture, sustainable architecture or ecological economics. While the United Nations Millennium Declaration identified principles and treaties on sustainable development, including economic development, social development and environmental protection it continued using three domains: economics, environment and social
This includes meeting needs and aspirations, protecting the planet, providing a better quality of life and the list goes on. Another concern is for handing on an acceptable inheritance to future generations. This is expressed in terms as not compromising the future, bequeathing in good order, abstaining from burdening future generations. In fact, we can further understand the concept of sustainable development by looking at three dimensions which are environmental, social and economy. Nowadays, environmental protection is one of the core values in sustainable development.
The three R rule reduce, reuse and recycle can go a long way in trying to stop global warming. The Earth has been ransacked by people for its natural resources. If mankind doesn’t act now and become environmentally conscious there will be devastating effects in the future. People need to realize that in order to succeeded as a species we need to care for our environmental sustainability. The concept of sustainability is that its based on the premise that people and their communities are made up of environmental, economic and social systems that are constantly working together to achieve balance in ecosystem.
Sustainable transportation is an aspect of global sustainability, which involves meeting present needs without reducing the ability of future generations to meet their needs. ii. Sustainability has three components: environment, society, and economy iii. Environment refers to the surroundings of humans and other life forms that support them and limit their activity according to basic physical laws. Environmental factors affect present well-being and determine most of the legacy we leave our descendants.