Advertisements are everywhere in today’s society in the news, radio, on television, pretty much everywhere you go. They are everywhere to try to pull the consumer in to get you to feel, look, or act a certain way. They help consumer narrow their search in what products to buy. The two magazine articles that are being compared are both fragrance ads, Polo and Estee Lauder. I found them both in a cosmopolitan magazine which is a type of upper class magazine for women. Its current content includes articles on relationships and sex, health, careers, self-improvement, celebrities, as well as fashion and beauty. They seem like very interesting articles because they both are trying to portray to a certain type of audience. Although these two ads both have young individuals trying to sell you a certain fragrance, they have a different strategy for appealing to different buyers.
At first glance the Ralph Lauren Polo ad displays an image of a “bad boy” type of guy. It looks as if he is resting on the rocks by the coast in Connecticut. The first thing that I noticed as I picked up the magazine advertisement was his stern facial expression and clean shaven face. I think that Ralph Lauren wanted their model to keep a straight face to show a sophisticated, confident and handsome man. If his facial expression wasn’t as serious then the guy looking at this ad would feel as if women take him seriously. Men wear cologne to attract women and any guy that looks at this ad would want the model in it to be a mirror image of what they want to be. The next thing that I noticed was his wardrobe. He is wearing a blue polo shirt that seems to match the blue scenery and background surrounding the model. He is also wearing white slacks, his outfit is very ...
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...s see that Polo consumers are sleek, clean cut type of guys, which are very confident with themselves. The producers want you to believe that this is the only fragrance that you should use to make you feel this way. The women’s perfume Estee Lauder appeals to the women who is not very confident with herself but wants to be. They try to get you to think that if you wear this fragrance then you to will be like he women in the picture sexy, confident, and successful. Although the two advertisements are about the same types of products there are differences in each, such as their body language, their attire, their sex. I like the way these two ads have sample smells of the product on the backs of them. This makes me want to buy these products even more now that I know what they smell like. So the producers are smart in their advertising and know just how to pull you in!
The ad campaign is funny to the point that the commercial is pretty much making fun of itself. The sex appeal is apparent as the bare-chested man sells the product of a man, man. The product name and logo are repeated and shown throughout the entire ad, making repetition a strong selling point. This advertisement is effective because it appeals to a wide audience using humor, sexual appeal, and repetition to sell the product. Women like attractive men, but they also like men who are adventurous, handy, charismatic, and intriguing.
Advertising is form of communicating and using methods into getting the buyers to purchase a product. Cosmopolitan has done a good job in determining what readers and listeners want and need. Cosmopolitan is a magazine directed toward young people who have low self- confidence and low self-esteem and also who care about health and appearance. As Fowles said, “By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for.” (Fowles, 137). All advertisers know who and what readers wish or long for.
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
...he experiences of others. My interpretation of the image representing the perfume is it constitutes a sense of ownership to acquire the themes presented in the “A Love Story by Ralph Lauren” .This is done by placing the images of the man and the woman adjacent to the perfume which in fact establishes romance and aesthetics, a sense of beauty. The background that illustrates the images of the couple in the love story alludes to a colorful dramatic representation of bliss and radiant light. The background of the perfume also displays a white background throughout this allows more light to reflect on the product. Finally, in my opinion both of the images presented in the photograph fulfills the role that the advertisers of the product wishes incorporates. It captures our willingness to believe in such an existence even if our present reality express the opposite.
The advert is a monolog consisting of a male model who is physically built and toned. This symbolizes a successful man who is keen on taking care of his body. It also signifies a strong man who is appealing to the ladies. The first question he asks is if women want their men to have the sort of body he has. This statement portrays confidence and a high self-esteem. The ad passes on the message that men who use this fragrance need to be confident in how their look.
Bordo described in her article that Calvin Klein’s advertising campaigns were so revolutionary, men started to care about their appearance just as much as women care about theirs (Bordo, 152). Bordo gave multiple examples of this trend, including the Gucci commercial:
Sex sells a common phrase which turns out to be very truthful and also the title of Rodger Streitmatter's book, Sex Sells! The Medias Journey from Repression to Obsession. It seems like no other human act drives "buying behavior" as much as sex appeal does. Therefore advertisers manipulate this human drive and than offer their products as a path of love, beauty and desirability which is their main purpose of advertising. In other words the main purpose of advertising is to sell products and what advertisers must do to get people to buy these products is to make products desirable to the chosen target consumers. The pioneering of bringing prurience to advertising was Calvin Klein, starting with women's jeans going then to men's underwear and ending up with perfume for both sexes at the end. Perfume advertising is a large contributor to sex appeal. In both ads for Opium and Dolce & Gabbana perfumes advertisers use sexual seduction and influence to sell their product. They use sex appeal to grab our attention and play with our fears and desires and they manipulate us by fulfilling our erotic fantasies and dreams.
Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and
This persuades women to buy the Old Spice body wash for their man, so that the body wash will make their men more masculine and dominate man, like the “perfect man” example, Mustafa. While the commercial not only reaches out to the “ladies”, but it certainly appeals to men’s emotions also. The Old Spice ad targets the men by signifying a perfect image of what an “ultimate man” ought to be like by using the attractive, physically fit, Isiah Mustafa in their commercial. This strategy is used to make all of the men who feel like they are not up to par feel as if they must do something to change their physical appearance. In a modern society that is filled with gender stereotypes and specific ideas of manliness, men impulsively desire to smell, look, and be just like Isaiah Mustafa, who is a man that exemplifies almost all of the necessary masculine traits that society places on men. This Old Spice commercial targets men emotionally by inferring that they as of now, they are not exactly the man their female spouse is expecting them to be, but if the men start using Old Spice, they will become more desirable to the “ladies”. These advertisements appeal to the men’s emotions and forces them to desire to a masculine man, therefore influencing men to purchase the Old Spice body wash that will intuitively make them a “real
The first image I have chosen to discuss is a smoking advert from the 1950’s. It features John Wayne smoking a Camel cigarette. It is a commercial advert, because it is trying to sell a product. Conversely, the advert that I will be comparing with is an advocacy advert, because it is trying to persuade you not to smoke. It is giving you advice about an activity which is considered controversial. It is an advert from ‘Alghanim Medical services 2000’. It uses a very formal font and adds formal authenticity.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.
Advertisement is everywhere around us and there is no way of escaping it. Every time you turn there is advertisement weather you can see it or not. When you turn the TV on there is advertisement, there’s billboards almost everywhere you look, social media, internet, newspapers, and magazines. Advertisement is found pretty much everywhere you look. Social media sites such as Facebook and twitter spend billions of dollars on advertisement. When you are scrolling down your new feed you can an ad for Finishline or a credit card companies. For an example, the other day I was on Facebook and I saw an ad for Nordstorm for some shoes and I clicked on it and bought the shoes right away. That’s how companies trick you. Tao-te Ching asks in his reading, “Do you want to improve the world? I don’t think it can be done” (209). What he means by this is that the society and the world is already so messed up nothing can be done to change it. I agree with him on this 100 percent. Advertisement has ruined the minds of humans that I don’t think it is possible to be done.