What Are The Challenges Of The Automotive Industry

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There has been a lot of changes that have happened in the automotive industry. Even though the global development of the automobile went from a steam powered three-wheeler in 1769 in France, to the internal composition engine in the 1800s in Belgium, to the gasoline powered vehicle in 1885 in Germany, and to Henry Ford building the first car in 1896, it still had environmental challenges ahead; especially in America. (Highfill et al., 2004) This writing will summarize the challenges America went throughout to get where it is today.

Over the years, other automobile makers in different countries began to grow creating a rivalry in the global competitive arena. Rivalry among the competitors is very strong in this industry. (Highfill et al., 2004) In any competition, a winner is revealed due to the unbalanced nature one opponent would have up …show more content…

Not only was automobile fuel harmful for the environment, but it was getting very expensive. Fluctuations in fuel prices had the American people voicing there frustrations to the government; who then created laws to correct the problem. With this new legislation in place, automakers had to come up with the technology to make more fuel-efficient cars. (Highfill et al., 2004) The automakers decided that electric cars would be the best way to meet the legislation demands. (Highfill et al., 2004) Soon after, Honda, Toyota, and Accura began jumping ahead in the manufacturing of Hybrid cars, however, GM was still the leader in hydrogen fuel. (Highfill et al., 2004) Rivalry was already high and now has the aspect of alternative fuels thrown into the game. GM had a tough decision to make regarding developing their Hydrogen fuel technology or catching up with their rivals with Hybrid car production; in which they fell slightly behind. Which way will GM go to stay in the

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