Weight Watchers Advertisement Analysis Essay

668 Words2 Pages
bulb-icon

Recommended: Obesity in america statistics

According to EASO.org, 65% of the world’s population live in the countries where overweight and obesity kills more people than underweight. Overweight and obesity are the fifth leading risk for global deaths. At least 2.8 million adults die each year as a result of being overweight or obese. Everyone struggles with dieting and weight loss. Weight Watchers is a program designed to help people lose weight. Weight Watchers also let you eat the foods you love while living a full life. In the January/ February 2017 Weight Watchers magazine, Oprah Winfrey inspires women to lose weight with an enjoyment. The Weight Watcher's ad helps the viewer look at losing weight as a positive motivation instead of a negative insecurity. The advertisement grasps the audience’ s …show more content…

By using Oprah Winfrey, someone who is constantly losing and gaining weight makes the audience see that weight loss is something everyone struggles with. Oprah also gives the ad words to help people look at weight loss in a better light, she says, “Like everyone, I want to live a life that’s full. Full of happiness found in the living the life I want. Full of the energy that comes with good health. Full of the great foods I love, with the people I love. I don’t choose between weight loss and living well. I live well, while losing weight.” These words inspire the viewers instead of making them look at weight loss being forced upon them. The word "full" comes up constantly as a reminder of when a person eat they would like to be full. When a person is on a diet it's like they are starving themselves in order to be happy with their appearance. By Oprah saying these words, help the audience gets conformation that this is a different program then all the other dieting programs. The significance of Oprah and friends raising their glasses represents the emotions of

Show More
Related

  • The Weight of the Nation: Choices

    570 Words  | 2 Pages

    Obesity is a serious epidemic that majority of Americans face. The dangerous of obesity should not be taken lightly and addressed admittedly. However, the big question is how or why do some individuals stay skinny or become fat. The movie Weight of The Nations, Part 2: choice helps us explore this unanswered question to give us a better understanding of how this problem has gotten so out of control. This movie targets the obese society in America. This documentary uses scientist to research and address techniques to help people prevent weight gain and loss unhealthy weight. Most Americans want quick fixes to this problem, but have to realize big changes take time, but offer big results. Over all, the idea is to get people motivated by positive results to live a healthier live style.

    Read More

  • Analysis Of Weight Watchers's Super Bowl Commercial

    1256 Words  | 3 Pages

    Weight Watchers launched their first ever Super Bowl commercial during the 2015 Super Bowl (CNN Money). The commercial focused on how society perceives food, how companies present their food, and how these things parallel getting hooked on drugs. The 2015 Weight Watchers super bowl commercial uses images, language, and ideas that link drug addictions to food addictions in a frighteningly accurate way. It also addresses many of the problems people with food addictions face and presents them in a way that is easily linked to something people understand more, drug addiction.

    Read More

  • What Is The Killer At Large Essay

    617 Words  | 2 Pages

    The documentary, titled Killer at Large: Why Obesity is America’s Greatest Threat, is a documentary shedding some light on the growing trend of America and its expanding waistlines. The documentary is geared to unmask the epidemic of obesity in our country. The film sheds some light on how our society is fixated with living and unhealthy lifestyle. The film goes on to inform you on how bad the situation really is, where two-thirds of the American population qualifies as obese or overweight. The documentary tries to uncover the root and causes of how this epidemic came to be and how it can be reversed.

    Read More

  • Susan Bordo

    539 Words  | 2 Pages

    Behind a mirage of various ads promising "Lose weight" and "control," advertisers have hidden meanings to lure the female customer. Keeping this in mind I found an ad that goes along with exactly Bordo's perspective, which is the idea that women are expected to pass up second helpings, eat small portion, and not be tempted to binge. The ad is a young woman holding a chocolate bar that is supposed to be a meal-replacement energy bar, with a small bite taken from the side.

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • Analysis Of Kellogg's Pp Cereal Advertisement

    1088 Words  | 3 Pages

    Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a

    Read More

  • Dangers of Advertisments in Jean Kilbourne' Killing Us Softly

    529 Words  | 2 Pages

    However, Kilbourne’s statement surprised me when she claimed, “dieting doesn’t work.” Although Kilbourne’s intention with this statement was to encourage young women to accept their bodies, it creates leeway for laziness and obesity. Advertisements at times can be used as inspiration or motivation for those who try to sculpt their own body through fitness and healthy dieting. Dieting in today’s society is often associated with depriving oneself from the food they love. However, dieting is simply eating food in moderation and not splurging excessively. Furthermore, advertisements displaying women who are overly skinny from an eating disorder such as Anorexia, is not helping the current and future generations of women. In fact, companies should advertise women that have dedicated their lives to a healthy diet along with a vigorous routine of fitness and have achieved a healthy and achievable body.

    Read More

  • Weight Watchers Case Study

    1140 Words  | 3 Pages

    Problem: Weight Watchers is struggling with customer retention and people hold misperceptions about the company’s offerings compared to that of other major competitors. Weight Watchers is directed toward women, however they offer products and services to fit the needs of men. Also, it is challenging for the company to create a forward-focused diet plan for mainstream users, trying not to steer away from the initial mission, which is fostering success through group support. External Environment: Weight Watchers market segmentation strategy primarily targets women who are in the 25-55 age range. North America and other developed countries are facing staggering amounts of obesity, which makes weight management an attractive industry for Weight Watchers.

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.

    Read More

  • Misleading Fitness and Health Commercials

    719 Words  | 2 Pages

    Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.

    Read More

  • Persuasive Essay On Fast Food Advertising

    1014 Words  | 3 Pages

    There is a small relationship between fast food and cigarettes where each one significantly causes long term problems. Similarly, eating fast food and smoking too much becomes dangerously unhealthy and both are addicting. However, the difference is fast food started off on good terms. It was intended as a helpful way to provide meals quick and ready, thus given its name (Aldridge 279). Fast food restaurants successfully expanded and became popular all over the world. Despite the worldwide success and popularity, it did gain negative views after weight problems began to rise. The food served from the fast food industry was never considered healthy and soon became the target for the blame on health problems, specifically obesity. Although fast

    Read More

  • Government Should Have A Say In Our Diets

    931 Words  | 2 Pages

    Obesity and overweight remain the two major social problems in the United States. Apart from the fact that obesity and overweight are dangerous by themselves, they also cause a variety of negative health consequences. Our lives our overloaded with tasks and obligations, and we often choose to eat something fast. “Fast”, however, does not necessarily imply “useful”, and more and more people face the risks of becoming obese even at young age. Because obesity has already become a national i...

    Read More

  • Argumentative Essay On Fad Diets

    1230 Words  | 3 Pages

    According to recent statistics, every year Americans spend about $50 billion on products and services promoted to help them lose weight. Many of the overweight and obese people that join commercial weight loss programs are looking for a quick fix to lose the weight, such as fad diets and dietary supplements that are marketed to burn fat fast. However, many of these diets offer little success or success for a short time, resulting in many gaining the weight back a short time afterwards. Fad diets are “a trendy practice that has widespread appeal among a population. After a period, however, people lose interest in the practice, and it becomes no longer fashionable. People often lose weight while following fad diets, but usually regain much of

    Read More

  • Obesity and How to Solve it

    1160 Words  | 3 Pages

    By taking a stand against the rise of obesity, America’s bodies will be in healthy condition, and are able to be the positive motivation for others to follow. Once more people choose to live a happy and healthful life, the decrease of obesity will begin to show. The solution to solving the issue of obesity in America can be possible by: eating healthier foods, getting proper exercise, and setting boundaries on what fast-food industries can sell to customers. People need to get up and get moving for the problem of obesity and its trail of nasty effects will consume the healthy way of life everyone knows today.

    Read More

  • Classification Essay - Three Types of Dieters

    829 Words  | 2 Pages

    A sad fact in American society is that thousands of people search for the elusive dream of being thin. On any given day, one finds neighbors, friends, and relatives on some kind of diet. Dieters assume various disguises, but the noteworthy ones are the "bandwagoneer," the "promiser" and the "lethal loser."

    Read More

More about Weight Watchers Advertisement Analysis Essay

Open Document