Walt Disney Company

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Disney Corporation The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company. Strategy The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011). Since the company was started, Walt Disney has always envisioned more than just making animated movies. In 1952 the company made plans to build its first theme park known as Disneyland (Disney.com, 2011). With the opening of the park the Walt Disney Company initiated a growth strategy that would take them to the global entertainment company that they are known as today. In 1984 the company brought in a new CEO ... ... middle of paper ... ...e Responsibility. (2008). Retrieved from http://disney.go.com/crreport/home.html Disney.com. (2011). Retrieved from http://corporate.disney.go.com/corporate/overview.html Disneycruise.com. (2011). Retrieved from http://disneycruise.disney.go.com/ Goldman, D. (2009). Disney to buy Marvel for $4 billion. Retrieved from http://money.cnn.com/2009/08/31/news/companies/disney_marvel/index.htm Kalogridis, G. (2010). Chain of Excellence. Leadership Excellence , 27 (8), 7. Retrieved March 3, 2011, from EBSCOhost. McCarthy, M. (2004). Disney Showdown is Today. Retrieved from http://www.usatoday.com/money/media/2004-03-03-disney-lede_x.htm Robbins, S. P., & Coulter, M. (2009). Management (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. WESH.com. (2010). Disney To Increase Ticket Prices. Retrieved from http://www.wesh.com/r/24507604/detail.html

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