Walt Disney History

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The Walt Disney Company was founded 1923. According to Disney History, the Walt Disney Company was originally known as The Disney Brothers Studio. Brothers, Walt Disney and Roy O. Disney, started the company in a small office occupied by Holly-Vermont Realty. The small office where the Walt Disney Company, Disney for short, was located in Los Angeles, California. On October 16th, 1923, Walt Disney signed a contract to develop a series of Alice Comedies with M.J. Winkler. This day was the start of the Walt Disney Company legacy. The Walt Disney Company has gone from humble begins to one of the world’s leading companies. (Disney History, 2014)
The Walt Disney Company has now flourished into five major business segments: Media Networks, Interactive Media, Consumer Products, Parks and Resorts, and Studio Entertainment. (Overview of The Walt Disney Company, 2014) …show more content…

What started with a Mickey Mouse children’s writing tablet, is now a booming industry. The Disney Brand has grown to include merchandise ranging from apparel, home décor, toys, books, magazines, food and beverages, fine art, stationary, and consumer electronics. The Walt Disney Company includes the retail chain, Disney Stores, and the online shopping portal, DisneyShopping.com. (Overview of The Walt Disney Company, 2014)
Robert A. Iger is currently the Chairman and Chief Executive Order. He was placed in this position in October 2005. Iger has combined forces with Pixar, Marvel and Lucasfilms during his time running the Walt Disney Company. (Robert A. Iger: Chairman and Chief Executive Officer,

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