Use Of Testimonial Propaganda In Advertising

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The overall concept of this advertisement was good and well thought out using the testimonial propaganda method. Pepsi was trying to project a global message of unity, peace and understanding. Although the commercial was well put together and marketed its product efficiently, it caused many controversial issues. While Kendall Jenner was taking off her wig, she handed to a black woman standing on the side of the street. At the end of the long commercial, Jenner walks up to the line of police to hand one officer a Pepsi and single-handedly ends police brutality as the crowd cheers her on. This was a mirror image of a specific black woman, Leshia Evans, who was arrested for walking up to a line of officers during a Black Lives Matter rally.
The

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