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More handpicked essays just for you.
Medias role in low self esteem and negative body image
Female body image in advertising
The effect of the media on woman's self image
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To some degree women in various cultures have always experienced the pressure to conform to specific ideals. The new phenomenon in Western society is telling women that beauty has requirements. That is, to be attractive you must be incredibly thing, firm, but not muscular and large breasted (Grogan 41). Unhealthy images of the female body are continuously displayed in almost all aspects of media, but television commercials are an incredibly strong influence. Although there are many influential commercials, the ad campaign by Victoria's Secret, Love My Body, is particularly frightening. The television commercials star the typical "stick thin and busty" models (McDonell-Parry) parading around in their underwear, wind blowing through their hair, making comments such as "I love my body", "my body is sexy" and "my body is my favorite body". The idea of confidence is possibly trying to be portrayed here, but the company strongly reinforces the narrow image of beauty created in Western society by choosing models that conform to Westernized beauty standards, thus contradicting the theme of confidence (McDonell-Parry). This specific Victoria's Secret commercial, along with many other commercials, are being viewed by thousands of women, both young and old. The portrayal of these women on TV sends a message to young females that confidence is fun and sexy, but you can only have it if you are extremely thin, busty, and beautiful like the displayed women. The commercials for the new line of bras could have easily been made to promote the love and appreciation of all women, despite their shape or size, but it chose to reinforce the unrealistic standards that the typical media source holds. It is images and ads like these that create inward negative feelings in young women. Self-esteem is considered to be a “positive or negative attitude toward… the self” (Clay 451). Negative attitudes in young women can stem from a variety of internal or external forces. An accurate method to measure a young female’s self-esteem is through the interpretation of body dissatisfaction and what provokes it. Body dissatisfaction occurs due to three things, in the present day: the desire to be thin, the dread of weight gain and the idea that weight and shape are essential to a female’s character (Levine 11). All of these determinants of body dissatisfaction are a result of how media uses an unrealistic female body in virtually all of its aspects, thus creating a cultural norm that being "thin is attractive" (Levine 15).
When we look at women images, we will see they are thin, beautiful, sexy, and fashionable. They are different from average women. The women who see perfect women images every moment are not pleased with their appearance. In addition, they are losing their self-esteems, because they believe that they must look more beautiful, sexier, and more fashionable. Most females are aware of society’s emphasis on the importance of appearance, while knowing the social standards of beauty. Those females are strong-minded individuals who reject current standards and have a positive body image.
Self-objectification leads to body dissatisfaction which is recognized through the constant evaluation and criticizing of one’s and others size, shape, and weight and diminishes woman’s sexual health through the hypersexualization and sexual objectification of the female body. I argue that self-objectification is a social problem that instills in body dissatisfaction from the perpetuation of the thin white female image in the media.
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
The plain truth, however, is that things have not always been this way. If you take a look to back in the 1950s, the iconic sex symbol Marilyn Monroe epitomized the typical standard of beauty as she flaunted a size 14. “She was every man’s dream girl and the envy of every other woman. She was beautiful, charming and exuded the aura of an angel—or so we hear”(Waters 2). We are constantly evolving our thoughts of what is ideal and because of this, there is ...
In a society similar to the one of the United States, individual’s body images are placed on a pedestal. Society is extremely powerful in the sense that it has the capability of creating or breaking a person’s own views of his or her self worth. The pressure can take over and make people conduct in unhealthy behavior till reaching the unrealistic views of “perfection.” In an article by Caroline Heldman, titled Out-of-Body Image, the author explains the significance of self-objectification and woman’s body image. Jennifer L. Derenne made a similar argument in her article titled, Body Image, Media, and Eating Disorders. Multiple articles and books have been published on the issue in regards to getting people to have more positive views on themselves. Typically female have had a more difficult time when relating to body image and self worth. Society tends to put more pressure on women to live to achieve this high ideal. Body image will always be a concern as long as society puts the pressure on people; there are multiple pressures placed and theses pressures tend to leave an impact on people’s images of themselves.
While women have made significant advances over the past decades, the culture at large never fails to place a strong emphasis on the way women look. The new standards for beauty are ultimately causing dramatic influences on adolescent females and their body image. Anyone who is familiar with American culture knows that these new standards for beauty is proliferated through the media. No matter the source, we are constantly surrounded by all kinds of media, and we continue to construct ourselves based on the images we see through the media. The more young girls are surrounded by the “thin ideal” kind of media, the more they will continue to be dissatisfied with their bodies and themselves. Thi...
The sociocultural approach to the issue of body image among women states that women receive harmful and negative cultural messages about their bodies. These messages can come from the media as well as from family and peer influences (Swami, 2015). By promoting the thin ideal for attractiveness, the media contributes to women rating their bodies more negatively and thus increases their likelihood of developing eating disorder symptoms (Spitzer, Henderson & Zivian, 1999). In a meta-analysis studying the effects of media images on female body image, Groesz and Levine (2002) found that women’s body image was significantly more negative after viewing thin media images than after viewing average or plus size models. Harmful body messages from family can be direct, such as verbal criticism or teasing, or in...
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
Everywhere one looks today, one will notice that our culture places a very high value on women being thin. Many will argue that today’s fashion models have “filled out” compared to the times past; however the evidence of this is really hard to see. Our society admires men for what they accomplish and what they achieve. Women are usually evaluated by and accepted for how they look, regardless of what they do. A woman can be incredibly successful and still find that her beauty or lack of it will have more to do with her acceptance than what she is able to accomplish. “From the time they are tiny children, most females are taught that beauty is the supreme objective in life” (Claude-Pierre, p18). The peer pressure for girls in school to be skinny is often far greater than for boys to make a team. When it is spring, young girls begin thinking “How am I going to look in my bathing suit? I better take off a few more pounds.”
More than half of young ladies are doubting their body image because of all the advertisement seen every day. People may not realize the impact that advertisements have on the younger generations especially the girls. As it is young girls are vulnerable and have low self-esteem at this age. Some of the negative effects that the advertisement may have are: eating disorders, encouraging young ladies grow up faster than they are supposed to, girls being subjective to degrade themselves. Advertisements need to stop influencing young women to live by a false image because it’s an unrealistic expectation.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
According to Maggie Shiffrar, Ph.D., body dissatisfaction is defined as “a negative subjective evaluation of the weight and shape of one's own body.” Body dissatisfaction develops in both men and women. In an article written by Christopher J Ferguson, women experience more dissatisfaction with their bodies than men. Men suffer from muscular dissatisfaction, whereas women suffer from weight dissatisfaction. This article deems the media as one of the explanations for why this occurs. Women who already suffer from body dissatisfaction are more likely to experience negative outcomes when exposed to the models in fashion
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
However, it is evident that the media usually presents and sexualizes women who are “young, fit and beautiful” hence probably creating self esteem issues more than confidence especially in younger women who are religious towards the media’s expectations. This stereotype of being a desired body shape only forces women to meet unattainable perfect physical standards (Gill 2015). The media bombards the youth with gender representations and the types of bodies that are deemed to be attractive. Many teenagers all around the world are desperate to lose weight to be “beautiful”.