Trapsup Case

1173 Words3 Pages

Founded in 2002 by Shawn Jackson and Simon Sethi, WrapItUp serves as a healthy-option restaurant serving made-to-order wrap sandwiches and salads with other vegan, vegetarian, gluten-free, and lactose-free menu items. As a healthy-alternative hub, WrapItUp made their name well known with over thirty stores operating throughout cities such as California, Seattle, Portland, and Phoenix. With this expansion, Jackson and Sethi maintained jurisdiction over every chain’s menu and managerial hiring decisions. Issues began to rise as turnover was high and recruiting was disorganized, and this was explained by the low compensation levels that did not incentivize, motivate, or serve as suitable living wages for employees. Therefore, with the help of …show more content…

As the mangers continuously implemented new menu items, promotions, and buying procedures, they also helped a lot more throughout their stores by “[making] sandwiches, [taking] orders, and wash[ing] equipment to fill in coverage gaps on key shifts from the decrease in their hiring rates” which was done to decrease costs; therefore, the store managers were working much longer hours than before (WrapItUp, 6). Although some improvements were made to the menu, service, and atmosphere of the restaurants, the customer reviews were mixed and so the positive impact of the pilot program was not necessarily reflected in the customer experiences which is ultimately a significant weakness. Lastly, the long hours and the amount of work that were put into implementing the innovative plans put into question if all stores would be able to manage the ShareIt program, especially as strength and endurance was crucial and the “combination of freedom and pressure” may not be accepted well by others that are not as strong as the pilot program implementers (WrapItUp, …show more content…

In addition, although the store managers increased their profits, there was still a significant doubt over “whether it would help reduce (non-managerial level) crew turnover ‘we still can’t pay them enough to keep them. If we do, our margins go down – and so do our paychecks,’” (WrapItUp, 6). This is terrible because the issue that was imperative to WrapIt’s future success was dealing with high employee turnover, and just because profits increased does not mean much because managerial strain also increased which can be detrimental to retention in the long run as they may feel as though they cannot “get home to their family before 8 pm” (WrapItUp, 6). Compensation was not necessarily the only root cause of the high employee turnover because although through the program WrapItUp was able to increase profits, it did so in a way that did not serve as a helpful tool. WrapItUp should have looked at ways to support their employees, meaning tools with in diligent information and training should have been given to the managers that wanted to use promotions, have new menu items etc. in a way that they did not have to carry their own weight. A good

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