Toro's No Risk Guarantee Case Study

342 Words1 Page
bulb-icon

Recommended: Major marketing strategies

In 2013, Toro Company ran a program called the “Toro® S'No Risk Guarantee: If It Doesn't Snow, Your Snowblower is Free”. This promotion took the risk out of buying a new snow blower from the Toro Company for certain states. The states that had a high yield of snow, Toro would offer if you purchased any Toro new snow blower, and it snows less than 10% of your area’s average snowfall, Toro will give you your money back. Areas that had snow fall less than 50% of the average, Toro would refund 10% of the purchase price. In addition to the percentage returned to the buyer Toro let you keep the new snow blower with it’s guarantee.
In the beginning of the promotion, Snow Risk increased actual sale over $135 million while only paying 4% of that back

Show More
Related

  • Enterprise Risk Management in PSEG: An Overview

    1430 Words  | 3 Pages

    The Public Service Enterprise Group, Inc. of today began its life as Public Service Corporation in 1903, by the amalgamation of more than 400 gas, electric and transportation companies in New Jersey. The then Attorney General of New Jersey Thomas McCarter was named the Corporation's first president (his brother Robert McCarter succeeded him as the Attorney General) and held he the position until 1939. The McCarter Highway in Downtown Newark is named after him.

    Read More

  • Vanguard Case Analysis

    802 Words  | 2 Pages

    Vanguard Case Analysis After reading through the Vanguard case, there were a few difficult forks in the road that Vanguard seems to be facing. The company’s future can be greatly affected by some of these difficult choices. Vanguard has to decide whether to change their investment offerings, further develop Internationally, or to simply advertise to increase their client base. Top managers at Vanguard have to step up to the plate and rollout detailed plans as to what path the company should take regarding some of these issues. Through our in-class discussions, the majority of the students argued on one major problem that Vanguard was facing.

    Read More

  • Safe Choices Inc.: Case Study

    640 Words  | 2 Pages

    A company called Safe Choices, Inc. has accused Simply Green Products of trademark infringement, and has sent a cease and desist letter to President Howard, demanding that Simply Green Products stop using the name “SafePack”. The letter asserts that a) Safe Choices uses the SafePack name to market an emergency weather kit in the form of a backpack; and that b) Safe Choices had received a federal registration for the mark from the Patent and Trademark Office in 2002. This backpack is sold both online at safepack.com and in sporting goods stores nationwide. The letter goes on to suggest that Simply Green Product's use of this name “constitutes a false designation of origin which is likely to confuse customers as to the source of the goods”. The intellectual property issue at hand involves the Lanham Act.

    Read More

  • Risk Pl Portfolio: Risk Management Plan

    1309 Words  | 3 Pages

    Portfolio: Risk Management Plan The concept of risk management is relatively new, as hospitals look to prevent hospital-acquired infections (HAIs), falls, injuries, and other forms of preventable harm, rather than reacting once harm has already taken place. Before this concept became a best practice, most health organizations relied on malpractice and liability insurance to protect against losses and mitigate the effects of accidents and poor patient outcomes (Colorado State University-Global Campus, 2014). Today, risk management is an integral facet of a healthcare facility’s business practice in preventing risks, ensuring regulatory compliance, minimizing financial damage, and preserving its reputation in the community. Although most large organizations have a dedicated risk management team, the facility/property manager (FPM) plays an important role within the team as the following narrative demonstrates.

    Read More

  • Lincoln Electric Company Case Study Analysis

    785 Words  | 2 Pages

    The Lincoln Electric Company corporate culture today is an extension of that which the founder John C. Lincoln and his younger brother James F. Lincoln instituted over a century ago. The company today remains a profitable, growing and admired organization. Its culture has been analyzed and utilized as an example in business education for many years. The success of the company can be attributed to: the efficiency their corporate philosophy and culture has instilled in their employees; meeting the needs of the customers; and lastly rewarding the shareholders. The gist of their corporate mindset is summed up by the past President, Mr. Willis “Lincoln Electric differs from most other companies in the importance it assigns to each of the groups it serves. (He) identifies these groups, in the order of priority as (1) customers, (2) employees, and (3) stockholders”(Sharplin, Arthur, 1989) According to Carpenter, Taylor, and Erdogan (2009), “When entrepreneurs establish their own businesses, the way they want to do business determines the organization’s rules, the structure set up in the company, and the people they hire to work with them.” James F. Lincoln was strongly influenced by religious teachings which he incorporated into his business ethics. According to Lincoln:

    Read More

  • V. G's Capacity May Be Bound To The Settlement? Why Or Why Not?

    284 Words  | 1 Pages

    D.V.G. (a minor) was injured in a one-car auto accident in Hoover, Alabama. The vehicle was covered by an insurance policy issued by Nationwide Mutual Insurance Co. Stan Brobston, D.V.G.’s attorney, accepted Nationwide’s offer of $50,000 on D.V.G.’s behalf. Before the settlement could be submitted to an Alabama state court for approval, D.V.G. died from injuries received in a second, unrelated auto accident. Nationwide argued that it was not bound to the settlement because a minor lacks the capacity to contract and so cannot enter into a binding settlement without court approval. Should Nationwide be bound to the settlement? Why or why not? (Cross 218)

    Read More

  • Exploring Speciality Coverages in Liberty International Underwriters

    1621 Words  | 4 Pages

    This devision of Liberty Mutual which focuses on global speciality lines insures a large variety of specialized risks through the independent broker system. From a demographic perspective this business field is divided in four core geographic areas which are the LIU Asia Pacific, LIU Canada, LIU US and LIU Latin America.

    Read More

  • Risk Management

    1617 Words  | 4 Pages

    Risk Management As a financial institution in current volatile financial market, we engage in both commercial and investment banking activities and are registered to do business in Germany and the US. Our business are providing multi-product financial service to clients, such as understanding service and stock research, as well as the traditional funding and investment activities. Our company tries to provide high service quality, innovation. The most important is we remain the maximization of shareholders profit as the Board's aim forever. In order to perform the business efficiency and effective, normally the board is responsible for approving group's strategy, principle market and acceptable risk.

    Read More

  • Liability Insurance Case Study

    1822 Words  | 4 Pages

    The role of liability insurance is to assume the financial consequences arising out of a policyholder’s obligation to pay compensation for harm suffered by third parties. Liability insurance provides liable parties with financial protection against consequences of harm that they cause to others and in that regard liability insurance protects wrongdoers. Victims of wrongful acts are also assured of compensation in the presence of liability insurance and they do not have to face the prospect of suing someone who is financially incapable of paying for the harm caused. Liability insurance also promotes entrepreneurial activities in that people with business ideas are not afraid to implement them because they can transfer the risk of harm to third

    Read More

  • Challenges and Missteps in Financial Risk Management

    926 Words  | 2 Pages

    Disappointment in financial risk management takes various structures, the greater part of which are exemplified in the present emergency. For instance, risk appraisals are regularly taking into account chronicled information, for example, changes in house costs after some time. Yet, fast financial advancement, including securitized subprime contracts, has made such information untrustworthy. Also, a few risks are missed on the grounds that they are covered up in excessively complex reports that leaders cannot get it (Stoian & Stoian, 2016).

    Read More

  • Mike Bikes Simulation

    923 Words  | 2 Pages

    During the first year, I produced 22,000 RC_RockHoppers. Each bike was priced at $700. I increased my advertising expenditures to $1,350,000; $450k was allocated towards television advertisements, $337.5k was allocated towards internet advertisements, and $562.5k was allocated towards magazine advertisements.

    Read More

  • Risk Management Practices By Royal Shell

    1840 Words  | 4 Pages

    Risk Management practices by Royal Dutch Shell plc Risk factors considered by Royal Dutch Shell plc Prices of oil, natural gas, oil products and chemicals are affected by supply and demand. Factors that influence these include operational issues, natural disasters, weather, political instability, or conflicts, economic conditions or actions by major oil-exporting countries. Price fluctuations can test our business assumptions, and can affect Shell’s investment decisions, operational performance and financial position. CURRENCY FLUCTUATIONS AND EXCHANGE CONTROLS As a global company, changes in currency values and exchange controls could affect our operational performance and financial position. ECONOMIC AND FINANCIAL MARKET CONDITIONS Shell companies are subject to differing economic and financial market conditions throughout the world. Political or economic instability affect such markets. If such a risk materialises it could affect our operational performance and financial position. TRADING AND TREASURY In the course of normal business activities, shell is subject to trading and treasury risks. These include among others exposure to movements in commodity prices, interest rates, and foreign exchange rates, counter party default and various operational risks Different risk faced by Royal Dutch shell Market risk Market risk is the possibility that changes in interest rates, currency exchange rates or the prices of natural gas, electrical power, crude oil, refined products, chemical feedstocks and environmental products will adversely affect the value of Shell’s assets, liabilities or expected future cash flows. Most of Shell’s debt is raised from central borrowing programmes. Shell has entered into interest rate swaps and currency swaps to effectively convert most centrally-issued debt to floating rate US dollar LIBOR (London Inter-Bank Offer Rate), reflecting its policy to have debt mainly denominated in US dollars and to have largely floating interest rate exposure profile. Consequently Shell is exposed predominantly to US dollar LIBOR interest rate movements. The financing of most subsidiaries is also structured on a floating-rate basis and, except in special cases; further interest rate risk management is discouraged. Based on the Consolidated Balance Sheet at December 31, 2007, the impact on net interest income/expense of a change in interest rates of 1% would not be significant. Foreign exchange risk The functional currency for most upstream companies and for other companies with significant international business is the US dollar, but other companies usually have their local currency as their functional currency. Foreign exchange risk arises when certain transactions are denominated in a currency that is not the entity’s functional currency.

    Read More

  • Module 2: Risk Measurement And Matrix

    858 Words  | 2 Pages

    Obviously at the intersection of high frequency and high severity, I will avoid the risk. If it is possible, everyone will seek to avoid any situation falling in that intersection. However, we cannot always avoid risks.

    Read More

  • Are Actors and Athletes Paid Too Much?

    1142 Words  | 3 Pages

    ...estimated fifteen billion dollars. So for him to be given eighty million, I think is a reasonable amount, considering that the total profit was so much.

    Read More

  • The Five Steps Of Risk Management In Coca-Cola

    965 Words  | 2 Pages

    e risk management process typically includes five steps. These steps are 1) identifying all significant risks, 2) evaluating the potential frequency and severity of losses, 3)developing and selecting methods chosen, 5) monitoring the performance and suitability of the risk management methods and strategies on an ongoing basis.

    Read More

More about Toro's No Risk Guarantee Case Study

Open Document