Introduction
In today’s technology driven world, the old style of traditional marketing is not as effective as it once was and the price of traditional advertising has greatly increased (Willi, Melewar & Broderick, 2013). To promote a new technological project, it is best to utilize all available technology resources and the internet. Since 1999, blogs and discussion boards have become pervasive internet tools for communication and information sharing (Quible, 2005).
Analysis
In 2006, Kirby & Marsden (as cited in Willi et al., 2013) found that TV advertising costs had increased by 256% and only 14% of people trusted advertising information. A blog (short for Weblog) is a dynamic online journal created to promote and integrate frequently changing content (Willi et al., 2013; Quible, 2005). Unlike traditional marketing, blogs are inexpensive and relatively easy to create and blogs can be converted into Really Simple Syndication (RSS) feeds; an internet feed which will publish and distribute updated information and notices to worldwide audiences (Hynes, 2011).
Blogs significantly differ from the traditional mass media marketing. There are several types of blogs which are focused towards different groups or categories of people and their roles. Willi, Melewar & Broderick (2013) suggests that there are nine different categories of blogs. For our technological project, we should focus on the Product Blog and the Campaign Blog. This is not suggesting the creation of two blogs, but the morphing of one blog into another type of blog. The Product Blog will fully describe our company’s products, its features, and other product-related topics, while the Campaign Blog will market our product and build the excitement for the release of...
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Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
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· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
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