How Professional Advertising Agencies Contribute to the Success of a Marketing Campaign Professional advertising agencies can contribute to the success of a marketing campaign in many ways. If a new company is just starting out and wish to make the most of their money for advertising, then it is probably best for them to hire someone from an advertising agency to help them along the way, as they know they are doing, and know how to use their money to their advantage. Professional advertising agencies know what they are doing. It is their job to help companies to have a successful marketing campaign. The agencies can guide the company in the right direction to help them advertise to the best of their abilities.
Lastly, it will decide how the company will address gaps in customer expectations and experiences. Home Depot and Reach the Top® will each create an advertising strategy, and will collaborate and communicate with each other regarding the development of advertising and customer satisfaction. Advertising Strategy Advertising is the promotional component of a marketing plan. Iacobucci (2012) defines advertising as the primary method used by companies to communicate about its products, brands, and position in the market to the consumers. Advertising along with public relations and direct marketing promotions are a few of the media choices used by companies (Iacobucci, 2012).
This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ... ... middle of paper ... ...rs per week. (Locke) Those entering the field must be able to work well under pressure and thrive off meeting deadlines and goals that are set. In some positions, substantial travel is not uncommon. In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions.
Creative directors influence the world’s economy and the way consumers think by using a plethora of advertising tactics and sheer ingenuity. What exactly is a creative director? A creative director thinks of advertising campaigns and slogans for different kinds of products (Snagajob). They are often assisted by one or more copywriters, or people employed to assist them in thinking of different tactics. When a slogan or campaign is agreed upon, the creative director or lead copywriter presents the idea to the company they are campaigning for (Snagajob).
We need to work out: • who our customers are • which customer to target • how to reach and win new customers • how to keep existing customers happy. Figure 1: Definitions of Marketing Source: www.learnmarketing.net And most importantly we need to keep reviewing and improving everything we do to stay ahead of the competition. Marketing should be a long-term investment in your business, and not just something that is switched on and off as required. WHAT IS MARKETING PLANNING? Having an effective marketing plan is invaluable to all businesses.
This report will discuss the challenges facing advertising agencies due to the ever changing technology methods and the ability to integrate communications to solve client’s brand and business issues. Advertising is the way in which a business communicates there product to consumers in order to persuade them to make a purchase. In this essay I will provide insight into the integrated marketing concept and advertising agency perspective while arguing the positives and negative of each. The theoretical approach to advertising seems fool proof and consistent but there is a lack of deep understanding of the consumers’ needs wants and behaviour. The theoretical approach consists of the organisation communicating a message then transposing a message towards the intended receiver.
The main components of the promotion mix tools are Advertising, which means any paid form of non-personal communication of ideas or products in the “prime media” that is television, newspapers, magazines, billboard posters, radio, cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you get your message across). It is wise that before choosing the advertising medium, the company carries out a marketing research to see what her directed consumers view most, either published media or visual/aural media. Another tool is the Personal Selling which is the oral presentation with potential buyers of a good or service with the aim of making sales.
The companies hired advertising agencies to employ people to come up with best ideas for an advertisement to gain attention and attract and inspire people to go to their company and purchase their products. The employees should develop a concept and to gather all best ideas in order to create the best advertisement. To attract potential customers, it is necessary to pay and publish the company’s print advertisements on publications such as magazines and newspaper. When audience reading the publications, they have a proclivity to receive new information and observant of things of interest. The Original Advertisement The original print advertisement was from “Chok Chok Urban Art Project”, which is established by true herb cosmetic brand ‘Belif’, is an architecture or art projects at the very top of Haemagi-gil, Itaewon.
They may be in charge of hiring other advertising team members. Some responsibilities of an advertising manager would be to oversee media buying, measure ad effectiveness, oversee creative staff, and serve as a liaison between the firm and the advertising agency used. Someone in this position may need to work with art directors, sales agents, and financial advisors in order to collaborate the best possible plan for the company. “The advertising manager may also watch over TV, radio, and film shoots, and develop advertising campaigns such as commercials, radio ads, banners and internet ads. Most advertising managers will then check the final advertising product to ensure it meets specifications.
A Sales and Marketing Account Manager profile might also require you to create, edit or approve advertisements and choose which traditional or digital platforms to advertise your company’s products or services on. From deciding which trade shows your company participates in and which event it sponsors to determining the content of brochures, catalogues and sell sheets and developing promotional, advertising, public relations and social media activities it indulges in – a Sales and Marketing Account Manager does everything that helps his company push sales and acquire a great reputation in a competitive