Changes in the Advertising Industry

Internet marketing falls under the category of digital marketing. Internet marketing encompasses digital marketing services such as search engine optimization, display advertising, and email marketing of world population. Today, the internet has become an important part of our daily routines. We use Digital Marketing to make shopping, to socialize, to access information, for entertainment or many other purposes. These developments have also brought changes in the way of doing business and led to the foundation of electronic commerce.

The core purpose of Web services is to create an exchange of data and information between businesses in real time via the Internet, and thus can be shared with customers, suppliers and other business partners of all the information needed. It is resemblance of the business model for example e-commerce or e-business that required transaction, product catalogue, and so on between supplier, company and customer. The complex e-commerce is becoming trend as Amazon.com and eBay started it to encourage other Website within other companies using it. From that, the growing of the new software, function and features will be invented. Furthermore, the rise and development of technology and communication by using the Web to conduct business is on the rise as well.

The Global village identifies with an increase economic integration and growing interlink between countries and the rest of the world. Globalisation brings potential for growth because more and more people are being connected to technology innovation like internet, e-mails and social platforms. Companies will have to determine what their objective is. It is not just the product but also the message which needs to reflect the current consumer mind. The communication messages of today needs to reflect sentiments of care and protection, rational and considered behaviour and performance and value Communication is much easier with the introduction of products and services such as Skype, WhatsApp, Facebook, emails and twitter.

Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market. Reasons Why Social Media Advertising Has Become Popular The global market today has been dominated by social media advertising. This is because new technology has introduced new trends and means of advertising various brands to the consumers globally. This form of advertising has gain... ... middle of paper ... ...nd access to this information have enabled the company to innovate products which move with the latest trends in the global market; which is inspired and promoted by the new technology. Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences.

Internet advertising, aka Web advertising or online advertising, is a fast growing business. It has already proved to be significantly important in digital economics. For example, it is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue. Its presence is increasingly important for the whole media industry due to the influence of the Web. For advertisers, it is a smarter alternative to traditional marketing media such as TVs and newspapers.

1. Introduction “Engage or die” the story of a new marketing era. Due to constant technology changes, the arsing of digital communication as well as the potential that is offered by Web 2.0 lead to one of the most biggest trends in todays world- Social Media. Social Media can be described as innovative tools that connect people or so called users all around the world and give them the opportunity to interact with them. But not only on a personal level Social Media got more important over recent years, also companies have found more and more interest on Social Media as a business tool.

Abstract This paper examines how the increasing use of internet has changed the marketing industry globally. We can see in the present trend how marketing through the internet has created a great impact on attracting the consumers in many aspects. Marketing through e-commerce have overcome the complexities that are faced in traditional marketing tools. The main focus of this study is to assess the impact of growth of the number of Internet users on the marketing industry and the findings of the study could be helpful for marketers, advertisers, PR professionals and many more people in the marketing industry. This increase in use of internet by the customers had gradually increased the revenue of advertising and marketing industry.

As digital world is broadening its base in every business which has transformed the role of supply chain management over the years. E-business has changed all the rules and models of supply chain. Organization's ability to adapt new technology is the key to increase its productivity. In this report, we will learn how supply chains are merging with e-business, and how this has created immense opportunities to the supply chain management. Structures of supply chains have changed a lot and the performance of these supply chains are wholly dependent upon how they adapt and use e-business technology and innovation.

In the past few years, digital branding has grown considerably leading to significant changes in marketing practices. The power of e-commerce and e- word of mouth is increasing and has tolerated significant impact on consumer brand perception (Alserhan, et al., 2015). A number of tools on the internet facilitate the formation of online brand communities thus has a significant impact on the engagement of consumers and their loyalty. Digital marketing facilitates the promotion and sale of products or brands via electronic media. Digital marketing of luxury brands offers a different aspect as compared to traditional marketing as in digital marketing, various channels and tools are involved which facilitate the organisations to investigate the customers’ perspectives and their opinion and the likeness of the brand in the market (Chaffey, et al.,

Social media is fairly new with being adopted by the masses in the past several years. With this technological boom type of era, social media will continually to thrive. One of the key players that have enable social media to grow so rapidly is the Internet. The Internet has revolutionized how we consume our social media. The ability to access the Internet and find information in seconds, through the World Wide Web has provided advancements for our society.