The Negative Effects Of Mass Media Bias

Being biased is having a preference for one thing, usually in an unfair way. This is when someone has an one-sided opinion and does not have any room for considering alternative viewpoints. Views that are biased may be directed towards an individual, religion, political party, social class, nation, species, or any other distinct group. Biased acts may be expressed in many forms, but the most common is in the mass media. The media use this based on the perception of the producer or reporter within the media in the events that are being personally covered. When media bias is present in a news source, it is using a prejudiced approach and is leading to leaving out important sections of the whole truth. The source chooses to leave out these facts just because it does not support the message that corresponds to

The mass media uses groupthink so the viewers can easily relate if the viewpoints are the same. Groupthink is when a group of individuals that have the same beliefs, and think alike, come together to avoid encountering any controversial issues on a topic. In Stossel in the Classroom with Bernie Goldberg and Dealing with Media Bias, Goldberg states, “...after that piece came out, a bunch of my former ‘friends’ stopped talking to me.” Bernie Goldberg is the publisher of the famous book “Bias”, where he revealed how networks use liberal bias and how one can detect this. Once this piece got published, Goldberg was looked down on by his colleagues just because he did not agree with the liberal bias that was taking place in his workplace and many other news sources. Having different beliefs in the media business exposes many to truths that do not contain bias that were not obvious before. Goldberg revealed how news sources work just to show that the public may not be getting the whole truth all the