Mass Media Influence in Shaping People's Ideas about Society

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Mass Media Influence in Shaping People's Ideas about Society

The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.

The influence of mass media has changed the behavior of sections of society. Brown (2002) assert that the increase use of media has increasingly led youths to adopt overtly sexual behaviour. He writes;

“The media may be especially important for young people as they are developing their own sexual beliefs and patterns of behavior and as parents and schools remain reluctant to discuss sexual topics (p.26)”.

Sexually active youths tend to be more exposure to media than any other members of society. The reason behind that is because they are in charge of their own time without much interference from their parents and burdensome responsibilities. This, combined with the fact that both implicit and explicit sexual content and crime in the mass media has grown over time predisposes youths to premarital sex (Rosengren, 2000).

The youths carve their identity using role models such as parents or anybody worthy of emulation. After national advertising for one year dubbed the...

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...om humble and non-violent to harsh and violent. It can also may lead to a person awareness of one’s environment and taking responsibility for one's actions which is what the world requires(Rosengren, 2000). Society is able to transition from the past to the future through real-time information on the present (Hiebert & Gibbons, 2000). Society therefore becomes a living organization, complete with a feedback loop provided by the media, well equipped to sense oncoming danger and learn from its mistakes in readiness for tomorrow (Preiss, 2007). However, caution needs to be put in place to prevent the youth and children from participating in actions they do not have a clue on but do them on the justifications of the actions watched over the media (Wells & Hakanen, 1997). Mass media will remain beautiful but when precautionary measures are not in place, it becomes ugly.

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