The Leapfrog Case Summary

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1.4 Proposed Solution
The Leapfrog Project
By 2000, Murphy had gotten the RCCL in order. The IT department was reorganized and focused on the business, and the corporate strategic plan had been rewritten "with IT wrapped around the plan." The Leapfrog project was then conceived. It was designed to be a quantum leap forward in its support of the business. The significance of Leapfrog was such that Murphy was the first nonexecutive officer who had ever presented to the board of directors. However, to Fain, it was essential that Murphy present the $200 million project so the board could fully understand his enthusiasm as to why the project would transform the company. The project was approved. Leapfrog's three main IT projects Leapfrog was really …show more content…

human resource system. Peoplesoft Shoreside was the first of many employee systems under Leapfrog, including knowledge/document management, Peoplesoft Shipboard, and crew movement systems. This Web-enabled version would provide ships at sea real-time access through satellite connections as well as allow ships' officers access to licensing, training, and employees' backgrounds. Given the ambitious five-year plan to grow the headcount from 17,000 to 40,000 people, an automated and efficient HR management tool was critical. Leapfrog's third pillar-customer-was the building of a $50 million Web-enabled reservation system (called NexGenRes) but also lots of other initiatives based on the Web. Murphy compared the current reservation system to a bowl of spaghetti. Seven different reservation systems existed that did not talk to one another, thus preventing the providing of both useful detailed information and a common view of the customer to the sales and marketing departments. As Rice noted, business users needed a holistic view of customers and the ability to access the information through a single source. By June 2001, RCCL still had different systems, which prevented it from seeing the whole picture of a customer's history; that is, it had a separate reservation system, a loyalty system, a shipboard system, and a revenue system. It was working hard to integrate them. In parallel to Leapfrog, for the first time in …show more content…

With its high-tech movie theaters, ice-skating rinks, and rock-climbing walls, RCCL was constantly at the edge. Its ships were the latest in luxury, holding more than $10 million of IT equipment and software to support the hotel (e.g., Web access in passenger cabins for the most recent ships, Web access in the crew cabins, and Internet cafes).
Increasing

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