The Influence Of Television On Canadian Culture

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Canadian television has long been an underappreciated and underestimated culture medium, which has yet to make an impact on the Canadian cultural identity. It’s not that Canadian’s disregard television as a means of entertainment; but rather that many Canadian’s have ignored the domestic content on their television screens. This can be attributed to Canadian television’s “reputation for being both cheap, and cheap looking.” (Houpt, 2014); as the industry has often created dramas and reality television, which unsuccessfully mimic the American counterpart that viewers are already watching (Tinic, 2010). Original local programming has yet to be as impactful in Canadian culture as it is in the cultures of other nations, such as the United States …show more content…

This is to say, that without either a political-economic landscape that allows the television industry to grow and flourish, an audience to view particular television programming, or high quality content that audience’s desire, television as a industry will be in imbalance and that will cause the business’ prosperity to decline and not fulfill its full potential. It is similar to Harold Innis’ (1949) theory of space/time bias. Innis believed that past civilizations either had a bias for knowledge over space or knowledge over time. He stated that both a bias for time and space was necessary for a civilization’s survival, but that when an empire's bias for both space and time were trust into imbalance, that this was when the civilization would collapse. With relevance to the Canadian television industry, like space and time, without its infrastructure, audience, and content in balance and in alignment, the industry will always be weakened and it will never become the strong cultural communication medium it could potentially be. Once there is a disproportion between television’s infrastructure, content, and audience, the industry can’t survive without the aid of federal governance (Tinic, …show more content…

Canadian television viewers were formerly very passive consumers (Miller, 2010), whom, without government intervention and regulations, would see that Canadian television programming would move to a United States based market. "There has been over half a century of battling what is perceived as “an ideological misrecognition whereby Canadians mistake American television for what they really like while simultaneously neglecting the Canadian television that they ought to like” (Miller, 2010, p.39). Miller’s media studies II (2010) sees audiences gain more power and awareness, but it wasn’t until that audiences’ recent shift towards aligning with Miller’s media studies III category, that set a landscape that is ready to see Canadian television truly flourish. This can be seen through recent polling, done by the Alliance of Canadian Cinema, Television, and Radio Artists (ACTRA), the Canadian Film and Television Production Association (CFTPA),, the Directors Guild of Canada (DGC), and the Writers Guild of Canada (WGC) (2008), “that not only is it important to Canadians to have access to Canadian programming that distinguishes itself from foreign programs, (but) they also want to be able to choose programming that reflects national

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