First, I will briefly describe the definition of fast food and the negative effects of advertising fast food to children under the age of 12. They are considered harmful to children, encouraging long term unhealthy diets for children, which lead children to obesity. I will give examples of some countries that already ban fast food advertising during children’s programming and state some simple solutions to solve the problems. The definition of fast food is convenient food which is prepared and served quickly at a fast food restaurant. It is easily nearby anywhere and customers can take home with drive-thru pick up in order to save time.
Children being influenced by these ads convince their parents to buy them these foods. Without exercise and a healthy lifestyle these ads marketing foods high in fat leads to childhood obesity. Childhood obesity is a major problem effecting the United States. This is alarming because once gained, it is very difficult to get rid of extra weight, and obesity is associated with an increased risk of diabetes, cardiovascular disease and cancer, and with a lower life expectancy. Children are now heavier than before and with more kids spending time in doors watching television they take in more ads.
The largest fast food company in the world is McDonald’s and they use all types of marketing techniques to target children to buy their food. One of ... ... middle of paper ... ...y has become a predominant problem in today’s society and especially in young children. Precautions need to be taken to ensure the health of the children and future generations. Restrictions or bans should be made to limit the advertisement towards children because they are being influenced to eat food that is not healthy and overtime can deteriorate someone’s health. Parents should also teach their kids to eat healthy or to not eat fast-food excessively.
A food marketer is interested in youths as consumers because of their purchasing power and their influence over their spending habit. I will be attacking the different aspects that the food advertisements have on children, and the health effects sustaining to food advertisement. I also will be taking different measures of demonstrating different studies to support my topic. The biggest source of media message is television and parent’s best defense against poor nutrition is controlling the power of the television. Even though American children are overweight or obese, fast food companies still continue to aim unhealthy food to children.
Spurlock also shows that Americans have become increasingly dependent on fast food. Demonstrating how fast food has become a fixture in our country’s culture. Fast food companies start by advertising to children in school. They want to make school kids addicted to their products for life. Fast food companies want to teach children to associate fast food with comfort and warmth.
Food advertising to children is a controversial issue that is considered as a source of attention to many investigators and analysts due to its influential impact on children’s food choices and parents buying behavior. Food advertising is the primary type of advertising that people go through on a daily basis. Nowadays, the industry of food advertising is growing enormously in the middle east region and Malaysia as a result of the huge amount of food advertisements, especially junk food ads that reach people directly and indirectly through various mediums that deliver advertising contents to the audience. Children and youth are the main target audience for fast food advertisers, mainly because of their purchasing influence, exposure to TV and
Many health professionals believe that fast food restaurants are a major factor in increasing childhood obesity in America. Their belief is that advertisements produced by fast food restaurants are targeting children as their audience. Health professionals believe that children of a young age are very easily persuaded by fast food advertisements, which creates more demand for their product resulting in an increased rate of childhood obesity. The American Psychological Association (APA) state on their website that, "Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity" (The Impact of Food Advertising…). This research is what has sparked this belief of fast food restaurant's detrimental effects on childhood health.
Companies are using clever advertising methods to reach out to young kids which does not only develop bad habits at a young age, but intoxicates their health as well. As our connection to media is expanding daily, fast food companies are targeting their audience through exposing name brands, new products on television and marketing through public
Even though advertisement is a contributing factor for economic growth, but advertisement can also easily manipulate children to purchase products that can affect their life/health. The author Eric Schlosser wrote an article titled “Kid Kustomers”. The main purpose of this article was to inform the readers about how advertisements are aiming towards children, so they could get their products sold. The article also states how companies base their advertisements on children’s interest and cartoon characters to attract them. In the text it stated that many parents are working, and don't have time to spend with their kids, so they spoil their kids with products.
However, if more people knew about the ingredients and preparation of the food that they are eating, many would turn away. Due to misleading advertisements, fast food lures people in to make purchases, but it can be a serious detriment to their heath while leading to diseases such as cancer and obesity. In order to save many from falling victim to the fast food market, increased education should be put into place, targeted at improving youth’s knowledge about advertisements and ingredients used. There should also be healthier options to rival the fast food industry in restaurants and schools. Children are known for their naivety and easily persuaded personas.