The Importance of Emotion in Leadership Communication

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Part 1: The Importance of Emotion in Leadership Communication

Leadership communication depends on understanding the audience, understanding what moves them to listen and what motivates them to act. This understanding requires self-awareness as well as increased awareness of others. Audiences’ openness to a manager and to his or her message either can assist or be a barrier to their receiving the intended message. In a recent article in Harvard Business Review, Robert Cialdini (2001) argues, “no leader can succeed without mastering the art of persuasion.” Just as creating a positive culture aids in the art of persuasion, understanding what motivates others to listen and to act will help as well, thus the importance of emotional understanding for any leader.

Without emotions, leaders cannot communicate with and manage others effectively. In Bar-On developed the concept of the emotional quotient in 1988. The concept states we have an emotional and social knowledge as well as the ability to; Be aware of, understand, and express ourselves; be aware of, understand, and relate to others; deal with strong emotions and control our impulses, and finally, to adapt to change and to solve problems of a personal or a social nature (Bar-On & Parker, 2000).

This concept suggests that emotions begin with the ability to identify and manage emotions in ourselves and in others, but it extends also to the ability to translate these emotions into actions that show flexibility and personal and social problem solving ability. For leadership communication, emotion is as important as the core skills of strategy development, writing, and speaking. “Emotions accounts for 85% of what distinguishes the stars in top leadership positions from low-level perfo...

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...ught processes in order to succeed. It is essential work for anyone who wants to persuade others to achieve anything worthwhile.

Works Cited

Bar-On, R.& Parker, J.D.A. (Eds.) (2000). Handbook of Emotional Intelligence. San Francisco:

JosseyBass.

Cialdini, R. (2001). Harnessing the science of persuasion. Harvard Business Review, 79 (9), pp.

72-80.

Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76 (3), p. 88.

Gary, L. (2002). Quoting Goleman in “Becoming a Resonant Leader,” Harvard Management

Update. 7(7), 4 – 6.

Morgan, N. (2010). Leadership Is All About Emotional Persuasion. Forbes.com. February 2nd,

2010. Retrieved May 26th, 2011 from

http://www.forbes.com/2010/02/02/communication-emotional-persuasion-leadership-managing-speaking.html

Weisinger, H. (1998). Emotional Intelligence at Work. San Francisco: Jossey-Bass.

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