Snapchat – the future for travel agency marketing
The gazillion numbers of people on the popular sites like Facebook, Twitter, Instagram etc. contributes to the strongest evidence that social media is not a fad. And with the whole world using this, why would the travel marketing industry be any aloof as it would essentially be impossible to remain not impacted by the social media wave. Direct mail, trade shows, website updates, Facebook status may have been the best steps to market your agency according to you, but the world has moved on! The humongous effect of the social media marketing cannot be denied. It is definitely not a replacement but a necessary addition to the existing marketing strategies.
What is Snapchat?
If you are clueless
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The content withers away in 24 hours which gives way to the scope for creating new content. As a travel agent, you can thus share multiple events, promotional offers etc. every day while making your customers engaged. In fact, even if something wrongly gets posted on Snapchat unintentionally, it will get deleted in 24 hours and which is why creating promotional or exclusive content is no way expensive. What makes it tedious is the quantity as you need to keep it active regularly. Moreover, given the short span of the snaps and videos, you do not need to invest too much time in creating a high quality …show more content…
Curiosity is an effective way that engages the Snapchat users. The notification in the app automatically causes curiosity. In Snapchat, you have to get engaged in order to see the notification which eventually helps to build a relationship with the user. This comes from the fear of missing out as the snaps or videos are not available forever unlike the other social media options. Knowing that something interesting or new might be missed if not checked in time, drive the users towards increased engagement on this social media channel. Operant conditioning which is basically a type of positive reinforcement creates a certain feeling of happiness or excitement and this makes them wait eagerly for the next
Snapchat also provides real-time content, meaning you can see what your friends are doing right in that moment. This is a contrast other forms of social media because Snapchat allows users to connect on a more minute to minute basis, leading to a seemingly more genuine connection, whereas users of social networking websites like Instagram and Facebook post the highlights of what they are doing on a less regular basis.
In this era where thousands of incredible apps are available for free. It is possible to get lost in the jungle of app store and play store. Even though the millennials have not yet been able to figure out a way of moving out of their parent’s houses, they have discovered Snapchat from the labyrinth.
According to Biz Carson (2017, p.1), there are approximately 158 million Snapchat users daily. That is a lot of information and content, such as photos, messages, videos, private information like addresses and more, for one company to hold. These self-destructing pictures are causing a majority of teenagers to think that it doesn’t matter what you share with others on the internet because it’s going to disappear and be gone forever. But does it actually just vanish? It gives people the confidence to send pictures and videos of themselves possibly doing illegal things or even pictures of their bodies without thinking that it could perhaps come back to you.
Snapchat is a social media app that has developed into a “multi-layered social media platform that allows for the sharing of texts and media from person to person”1. The app is seen as a raw and personal social medium compared to Instagram and Facebook. “Snapchat……allows people to be true to themselves,
The invention of Snap Chat was literally an accident; two measly college students got bored and that’s why they invented Snap Chat. This app has revolutionized photo taking to a whole new level. In this paper I will talk about, who invented Snap Chat, how Snap Chat became popular, why teens use it and how Snap Chat influenced our culture.
Snapchat: The Power of Disappearing Media The concept of disappearing media began with Snapchat. At one point the older millennials of the generation lived with the belief that once it hits the internet it's there forever, even once you delete it. While that still remains true Snapchat flipped things on its head. Far from the idea that Millennials are using disappearing media to send explicit photos, in truth, they are making ridiculously embarrassing faces and exchanging them with their friends.
Snapchat is a social media, mobile application that uses a smartphone camera in order to take pictures or videos to use as messages. These “Snaps” can then be edited with filters ranging from overlays to facial manipulation (called lenses) [] which can be sent to others. The Snaps then disappear after a certain set amount of time or can be posted to a “Story” which is a set of snaps viewable for 24h to an individual’s followers. The application also features a “discover” portion in which media outlets can compile a set of snaps into individual magazine like compilations. These features have somehow resulted in a cultural phenomenon unveiling yet another social media application with a niche all its own. The implications of this camera dominant
Over 100 million people use snapchat daily, it has changed the market by creating a view that the internet is not forever and has taken the world by change for the better. Snapchat is a social media app created by Evan Spiegal that allows you to communicate through short disappearing messages, photos, or videos. Either to a select friend or to everyone on your story. “Once you load the app and login, you can take a photo, edit it, add a caption or other “doodles.” Then you select the friends to send the photo to and set a timer from 1 to 10 seconds,”(Parker).
According to Lin, Jones, Westood, Reza and Samiei, “the rise of social media is because travel products are intangible goods and involve complex decisions associated with high costs, they are considered
But in some case, you can save Snapchat videos on android or iPhone without the sender knowing. This is the most popular social app among everyone. You can store snap chat, chats permanently on your iPhone/android by some Snapchat tricks. This app has so many features like video calling, photo sharing, conversations, and filters. By this Snapchat trick you can save videos, messages, photos permanently by using iPhone/android apps.
Add your Snapchat handle on Instagram, Twitter, Facebook, etc. Another way to promote your Snapchat is leaving your handle on every other social media bio. If you look at my Facebook, Twitter and Instagram, you'll see that I have my handle in every bio. That's the first thing people see when visiting your pages, and it's only reasonable that you utilize this space to your advantage. 5.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Technology has been and will continue to be an essential part of human life. Information technology is a revolution that has taken the whole world captive. Everyone around the globe is trying either to conform or catch up with the ever changing and improving technologies without having a second thought of its impact on their lives. The internet is the ground-breaking invention of the twenty first century, leading to the mushrooming of the social media and other communication platforms. The best invention that has captured my interest is the instagram. Its effect and how it has positively impacted on the lives of people, especially the youth cannot be underestimated. Instagram is improving the quality life. It has unlocked our creativity, enhanced connection and led to faster access to information. Comparing the past with the present, we can argue that information technology has done more good than harm and even as we progress into the future, we ought to adopt better technology because what we currently have may not be good enough.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
It is undeniably obvious how social media has changed the way individuals plan for their trips, book the tickets, search for information about the destination, and more importantly, the way they share their travel stories with others (Buhalis, 2013 as cited by Chen, Nguyen, Klaus and Wu, 2015)