The Importance Of Community Media

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Community media and publishing user-generated content There is a long tradition of UGC being published in community newspapers. Community media are often forgotten when researchers examine how newspapers have transitioned to digital products (Lewis, Kaufhold, & Lasorsa, 2010). Community newspapers differ from other types of media by striving to be closer to the public ( Harry, 2001; Lauterer, 2006; Reader, 2012). It is important, however, to define community newspapers. As mentioned earlier for purposes of this dissertation, community media represent publications with a circulation of less 50,000 in print (Lauterer, 2006). It does not matter if circulation is paid or unpaid, nor does the frequency of publication matter as long as the publication …show more content…

Even with letters to the editor, asking the audience to participate resulted in more letters and more interest in the discourse (Byerly, 1961). Letters to the editor can be one of the more popular elements of community papers (Byerly, 1961), so it makes sense to attempt to allow additional discourse with the community in an online setting. Editors who support using UGC believe media companies understand it will reduce their gate-keeping ability, and those opposed believe protecting traditional newsgathering and reporting methods remain important (Lewis, Kaufhold, & Lasorsa, …show more content…

, 2010). A simple web search shows numerous news sites that actively seek either photography or video from the audience. In fact, the majority of UGC in terms of photography is classified as hard news (Nilsson & Wadbring, 2015). This points toward professional media outlets taking advantage of the fact that professional photographers cannot always in the location where breaking news occurs, while citizens because of cell phone technology have the access and ability to take publishable photos on the site of any situation (Harrison, 2010; Nilsson & Wadbring, 2015). Professional journalists complain about the quality of UGC photos, and consider them to be a professional threat (Mortensen, 2014). These complaints continue despite citizen photographers and professional photographers having similar values in terms of technical requirements that represent quality photographs (Mortensen, 2014). The perceived threat seems to relate to the fact that a number of professional organizations have laid off photographers to rely on UGC, paid or unpaid, contract photographers, or requiring reporters to take photographs (Mortensen, 2014). Regardless of the type of UGC story or photograph, the goal of journalists seems to be to use UGC as a manner of generating a conversation with the audience (Singer & Ashman, 2009). Despite increased UGC

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